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December 20, 2017


Every year more than 24 million new and returning visitors come to San Francisco from all over the world. You may be the first person they meet. The impression you make and excellent service you offer will make an important difference to their visit. You are vitally important. We want our visitors to have an enjoyable experience and return again and again. MYSF is designed to empower tourism employees by providing current destination knowledge about San Francisco.


  • San Francisco Travel and Learn iT! teamed up to create a compelling interactive program with insider tips and tricks to help visitors enjoy the most popular attractions in San Francisco
  • MYSF Insider – E-mails with tourism industry updates giving you the inside scoop on what’s coming up, and invitations to tourism industry professional’s special offers
  • Thirty days of additional career development trainings on the Learn iT! online learning portal
  • Employer accepted certification in tourism and destination expertise


MYSF Featured Employers

See which other Bay Area businesses are participating in MYSF. 


Click here to get started: Learn iT! Anytime - MYSF Tourism Certificate

The full training video is available free of charge with registration; the enrollment fee is charged at the time you decide to take the exam and become certified.

Enrollment Fee: $24.95 (Effective May 1, 2017)

Bring MYSF Tourism Industry Certificate Training to your business, LearniT! also offers private on-site instructor-led training with interactive activities. This training is recommended for those who want "expert" level certification. 

Enrollment Fee: (10+ students minimum, $75/student) 

Questions about which format is right for you? Contact the MYSF team at, and we’ll come up with a plan together!
 *New* Payment Options for Employers (Effective May 1, 2017)

The holidays are underway and now is the best time to have your frontline staff join the MYSF community and become certified. For a limited time only, if you have 10 or more employees become MYSF graduates; you can have your company become a MYSF featured employer and have your logo showcased on our program’s page. Offer ends Jan. 15, 2018 so take advantage of this amazing learning program, today!

Contact Michael Luciani at LearniT! and mention the offer “MYSFHOLIDAYS” to become one of our featured employers!

415-946-5390 or

Upcoming MYSF FAM Events:

The MYSF program is more than just an online class, it's a community. We host a wide variety of events that are exclusive to MYSF graduates, where attendees can continue to learn with first-hand experience about San Francisco.

For more information, please visit our Events Page.

Additional Resources for MYSF Participants:

Dive deeper into San Francisco’s 19 neighborhoods; here are additional resources to discover subjects not covered in our training:

Airbnb Locals List
MYSF Insider Tips

Resources referenced in training:

Arts and Culture Events Listings
Alcatraz Cruises
Sign Up for Muni Public Transit Press Releases
Union Square Cares

Additional Resources for Tourism Industry Job Seekers:

The Office of Economic and Workforce Development (OEWD) has teamed up with local hospitality industry employers, unions, and workforce education, training and service providers to coordinate the Hospitality Initiative.

The Hospitality Initiative offers a broad range of services to job seekers that are responsive to the workforce development needs of this industry. Check out their website here for more resources presented by the City of San Francisco to help you find employment in the hospitality industry:

Hospitality Initiative OEWD

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