Where to Shop in and around San Francisco and the Bay Area

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Where to Shop in and around San Francisco and the Bay Area

San Francisco offers some of the best shopping in the world. Luxury boutiques, flagship stores for iconic brands like Levi’s, funky specialty stores and premium outlets featuring bargains on designer brands — every kind of shopper will find something special here.


In a city famous for its beautiful scenery, its shopping districts are no different. Browse charming shops on a street filled with Victorian architecture, stroll around a park square steeped in history or take a scenic drive to one of the Bay Area’s premium outlets. Here are several top San Francisco shopping experiences you shouldn’t miss during your stay:

Union Square

Union Square is a bustling urban hub of shopping, hotels, events and activities. Home to famous department stores, world-renowned luxury brands and well-established local favorites, you can shop all day, indulge in a delicious meal, catch a show, or relax at an outdoor café and enjoy people watching. Virtually every top fashion label in the world has set up shop in and around Union Square. Its extensive collection includes Burberry, Coach, Kate Spade, Macy’s, Neiman Marcus, Nordstrom, Prada and Saks Fifth Avenue. Take a stroll down its charming alleyways for more hidden treasures. Maiden Lane, a “pedestrian only” street from 11 a.m. – 6 p.m., offers outdoor cafés and upscale retailers including Chanel, Marc Jacobs, and Yves Saint Laurent. If you are in the market for fine art, the Weinstein Gallery has a museum-quality collection of art from 20th-century masters like Picasso, Chagall and Miro. Or, visit the Levi’s flagship store on Market Street, one of the few places in the world where you can purchase your own made-to-order, custom pair of Levi’s jeans.

Westfield San Francisco Centre

Located a short distance from Union Square, this indoor mall features over 200 top brands including Abercrombie & Fitch, Bloomingdale’s, Crocs, Club Monaco, H&M, Kiehl’s, Nordstrom and Banana Republic. It also offers a variety of restaurants, from kid-friendly to fine dining when you need to grab a bite to eat. If you want to find a wide variety of shopping under one roof, Westfield San Francisco Centre provides one of the city’s premier retail experiences. 

Fillmore Street

Centered on 10 tree-lined blocks north of Geary Boulevard, this energetic and hip shopping district offers an array of one-of-a-kind shops selling art, antiques, housewares, boutique clothing, jewelry and spa treatments. Fillmore Street is also home to a number of popular brands and designers including Betsey Johnson, Marc by Marc Jacobs, Eileen Fisher and Ralph Lauren. Enjoy a leisurely afternoon strolling along this scenic street lined with delicious outdoor cafés and restaurants. If you’re visiting during the summer don’t miss the neighborhood’s annual Jazz Festival, which features top-notch musical talent each July.

Union Street

One of San Francisco’s most charming areas, the Union Street Shopping District is filled with attractive storefronts and sidewalk cafes. Here you’ll find a mix of art galleries, antiques, fine jewelry stores and trendy boutiques. Be sure to explore its cross streets, which contain many more retail gems. When you’re ready to take a break for breakfast, lunch or dinner, Union Street’s many wonderful restaurants and cafés will not disappoint.

Mission District

One of the city’s oldest neighborhoods, which takes its name from the Mission San Francisco de Asis founded here by Spanish friars in 1776, is also one of its trendiest districts. Along Valencia Street, there are a variety of locally owned, fashionable clothing boutiques, vintage shops and bookstores interspersed with hip bars, cafes and restaurants.

Premium Outlets

Just a short drive from San Francisco — to the north, east or south — are some of the region’s best outlet malls. Find discount prices on top brands such as Armani, Diesel, DKNY, Kate Spade, BCBG Max Azria, Calvin Klein, Neiman Marcus and Saks Fifth Avenue. Combine sightseeing with visits to a premium outlet at any one of these locations:

  • Napa – Visit the region’s premium outlet on your way to Wine Country. Located off of Highway 29 at 629 Factory Stores Drive, Napa, CA 94558.
  • Petaluma – Taking a trip to enjoy the wine and culinary delights in Sonoma County? Visit the premium outlet at 2200 Petaluma Boulevard North, Petaluma, CA 94952.
  • San Francisco Premium Outlet – On your way Lake Tahoe or Yosemite, swing by the outlet mall off of Interstate 580 at 2774 Livermore Outlets Drive, Livermore, CA 94551,
  • Gilroy – Stop by Gilroy on your way to Monterey. Not only does it feature a premium outlet, it’s also home to the annual Gilroy Garlic Festival where you can try garlic flavored everything (including ice cream!). Gilroy’s premium outlet is located off of Highway 101 at 681 Leavesley Road, Gilroy, CA 95020.