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On view at the de Young April 8 to Aug. 20, 2017 is The Summer of Love Experience: Art, Fashion, and Rock & Roll. An exhilarating collection of rock posters, photos, interactive music and light shows, costumes and more, this exhibition is a 50th anniversary celebration of the adventurous and colorful counterculture of the Summer of Love.
San Francisco's Pride celebration isn't just a weekend of festivals and parades, it's a month-long party. Here's your eating guide to the month-long party.

Just who do you think you are? Thanks to San Francisco’s long history of cherishing outrageous self-expression, you can dress up as just about anyone you like. There’s no surer sign of a typical day in the City by the Bay than people-watching in a sidewalk cafe and seeing someone stroll down the street in a strange, gorgeous and/or sexy outfit.

“What’s New in San Francisco” is compiled by the San Francisco Travel Association. Past editions of “What’s New” and other San Francisco stories and ideas are available in the Media section of San Francisco Travel’s website.

If you're looking to stay in The City by the Bay for a long Fourth of July weekend, you will want to book your hotel room in advance to take advantage of great prices. Save up to 35% on San Francisco hotels with Booking.com. 

The best area to stay if you're looking to watch the evening sky sparkle red, white and blue: Fisherman's Wharf

Come Memorial Day there’s plenty to do by the bay, including traditional Memorial Day commemorative ceremonies May 29, 2017, a rousing Carnaval celebration May 27-28 and an opportunity to see several major art exhibits before they close.