Drummers in Japantown at the annual Cherry Blossom Festival
Drummers in Japantown at the annual Cherry Blossom Festival Credit: San Francisco Travel Association

Your Guide to
San Francisco's Cherry Blossom Festival

A sure sign of spring in San Francisco is Japantown's beloved Cherry Blossom Festival.

San Francisco is a fascinating city of diverse, distinct neighborhoods. Each has its own community, culture, and traditions; and all of them welcome visitors to be a part of the excitement.

This spring, the Northern California Cherry Blossom Festival returns to San Francisco's Japantown. If you're visiting the city during this season, this event has to be added to your itinerary. 

Let us help you plan your experience!

About the Festival

The annual Northern California Cherry Blossom Festival, always one of California's most splendid celebrations, draws more than 200,000 people to San Francisco's Japantown for a dazzling display of Japanese culture and tradition. The festival features a cultural food area, arts and crafts, and live performances at five neighborhood venues. Most of the events and activities are free and headquartered at the Japan Center at Post and Buchanan streets.

The 2024 edition of the Festival will happen over two weekends: April 13-14 and 20-21, 2024. Scheduled events include:

  • The Grand Parade on April 21, featuring taiko drummers, dancers, and decorative floats. The parade will begin at Civic Center Plaza at 1 p.m. and proceed north on Polk Street before turning west onto Post Street and finishing in Japatown at Fillmore and Post.
  • Cultural activities including bonsai and doll-making lessons, traditional games, and even pet-owner meet-ups!
  • Special ticketed receptions, spiritual ceremonies, and more!

More Festival Details

About Japantown

One of only three Japantowns remaining in the United States, and the oldest of its kind in the continental U.S., San Francisco’s Nihonmachi is the cultural headquarters for some 12,000 residents of Japanese descent. It’s like taking a trip to Japan without a passport!

Japantown is bordered by Geary Boulevard to the south and Pine Street to the north, between Laguna Street and Fillmore Street. Look for the bright red banners adorned with cherry blossoms and the Peace Pagoda which rises from the central plaza of the Japan Center.

Explore Japantown

Lost in Translation?

Looking for full cultural immersion in Japantown? Here are 15 authentic Japanese terms that will help you enrich your experience.

  • Anime – An abbreviation of "animation," which embraces Japanese hand-drawn or computer animation. Much of this movement manifests itself in local street culture and the annual JPOP Summit in July.
  • Bonsai – This Japanese art form yields miniature trees that can live for more than 100 years. Katsura Garden (1581 Webster St.) is known for its selection of bonsai.
  • Chanoyu – The word literally means “hot water for tea,” but has been referred to as the “Japanese tea ceremony” for decades. There is a replica of a traditional tea room in the Asian Art Museum and, of course, the tea house located in the heart of the Japanese Tea Garden in Golden Gate Park.
  • Ikebana – The Japanese art of flower arranging.
  • Karaoke – Amateur sing-a-long.
  • Nihonmachi – Nihon translates to Japan and machi is town.
  • Mikoshi - A portable Shinto shrine, in which a deity or god may reside. It is borne by an exuberant group of volunteers who raise and lower the shrine. The arrival of the mikoshi is the climactic moment of the parade.
  • Mochi – A rice confection made by hand.
  • Origami – The art of paper folding. Paper Tree, located at the Japan Center, is a magnet for origami fans, offering classes and unusual paper stock.
  • Osento – A Japanese communal bath. The Kabuki Springs & Spa is one of the few to be found in the U.S.
  • Ramen – East meets East in this dish. This Japanese noodle soup includes Chinese-style wheat noodles basking in a meat- or fish-based broth.
  • Sakura Matsuri – Japanese for Cherry Blossom Festival.
  • Taiko – Taiko drumming is integral to the parade and festivities on both weekends. The word refers to the percussion instruments themselves, the most memorable of which are roughly the size of a large wine barrel!
  • Udon – A thick wheat flour noodle used in Japanese cuisine,

Where to Eat in Japantown

If you're visiting the neighborhood for the Cherry Blossom Festival, you'll have ample opportunity to sample some exquisite and authentic Japanese cuisine. From udon to sushi and everything in between, you can't leave Japantown hungry!

Eat in Japantown


Aaron Danzig
Aaron Danzig

Aaron is the Manager of Digital & Social Media Marketing at San Francisco Travel. He has lived in San Francisco for over 9 years and has worked in Travel & Tourism for over 7 of those. He is usually exploring the Bay Area hunting for that new and unique experience and good food too!