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Record Year Forecast as The Moscone Center Completes Renovations

Learn about the scale of Moscone's contribution to the surrounding Yerba Buena neighborhood and the entire city of San Francisco

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1.2 million

Room nights already reserved.

$20 million

Increase in annual city tax revenue as a result of Moscone improvements.

$1 billion

Potential overall economic impact of The Moscone Center after renovations.

The Moscone Center’s renovations are expected to drive a record-breaking year for the biggest convention center in the Bay Area.

The increased capacity and aesthetic improvements will have a big impact on attendance, according to San Francisco Travel’s senior director for market strategy and research, Brett Allor.

“Next year should be a record year for the City, with 1.2 million room nights already on the books,” says Allor.

San Francisco Travel, which serves as The Moscone Center’s sales and marketing agency, works with lodging partners in the hospitality community to allocate huge numbers of hotel rooms for various events held at the center, which means significant tax revenue for San Francisco.

Allor predicts that the project will increase tax revenue for the city by $20 million per year, and that it will create 2,400 new jobs in the hospitality industry.

The overall economic impact of the center—estimated to reach nearly $1 billion next year—goes beyond hotels and into the city’s neighborhoods. “The Moscone Center is really close to everything the city has to offer: cultural venues, restaurants, and parks,” Allor says.

The center’s streetscape improvements will deepen Moscone’s connection to the surrounding Yerba Buena neighborhood. “It was important to us that it be an improvement for the city as well as the center,” Allor says.

The expansion plans have added more pedestrian- and bicycle-friendly ways to access the venue, including wider sidewalks and an additional pedestrian bridge above street level.

The Moscone Center is also designed according to the highest LEED Platinum requirements. The renovated center is expected to have “the lowest carbon emissions per delegate in North America,” according to Allor. Additionally, about 15 million gallons of ground and rain water will be treated onsite annually and re-used in restrooms and to water green spaces, as well as for street-cleaning.

Most importantly of all, Allor says that the renovations will keep The Moscone Center competitive on the national stage. “Our largest space was previously 265,000 square feet, and that’s gone up to 504,000 square feet,” he says.

Allor adds that he’s excited for the upcoming rush of activity. “When we’re busy, everybody’s busy,” he says.