Over the past 18 months, San Francisco Travel worked with JSB Partnership Consultants, an outside consultancy, to evaluate our membership and sponsorship structure. A key finding was the need to provide increased clarity on the value and ROI of membership. In addition, the current six levels of membership were often confusing, without a clear distinction between options.
As a result, we’re streamlining our benefit structure to provide clarity and to increase value for all members.
What is changing?
We have slimmed down our membership levels from six to three, making our packages easier to comprehend, differentiate, and better match the needs of each member.
As of Jan. 1, 2020, our membership levels will be:
- Basic - $350 annually
- Convention - $750 annually
- All Access - $1,500 annually
What happens to my current level of membership?
All current members at one of our six levels will be automatically transferred to the appropriate 2020 membership as noted below. Members will begin to enjoy their new benefits on Jan. 1, 2020.
Current Membership Levels - 2020 Membership Levels
- Introductory level - Basic
- Convention Focus - Convention
- Visitor Focus - All Access
- Total Customer - All Access
- Access - All Access
- Total Access - All Access
When will I see the new annual dues rate?
Members will see their new annual dues reflected on their 2020 renewal invoice. Some members, depending on their current level and timing of their renewal, will see a prorated rate for 2020. Please contact the Partnership team to identify your renewal rate and term if needed.
Are the benefits changing?
Across the board, benefits are either increasing or staying the same. We are not decreasing benefits at any level. See the new packages and benefits for each new level here.
What if I have more questions?
We understand that change can raise questions, and we're happy to walk you through what this means for your specific membership level.
Please contact the Partnership team for more information.
Thank you for you continued participation with San Francisco Travel!