Remember those crazy ideas you dreamed up as a kid? The Museum of Ice Cream is the place where whimsical ideas and products are transformed into real life experiences. Its mission is to design environments that bring people together and provoke imagination. After the immense success in Los Angeles and New York City, Museum of Ice Cream is opens September 2017 at 1 Grant Ave in San Francisco. The nearly 108 year old historic landmark situated in the heart of the city is one of the most iconic buildings in Union Square. The building style is that of a "banking temple" which famed SF architects Bliss and Faville hailed as a tribute to the surge of the financial industry at the turn of the last century. This Museum of Ice Cream in SF is entirely new featuring immersive installations, smells and flavors never seen before. Follow along on Instagram @museumoficecream.com and subscribe to Museum of Ice Cream newsletter for updates!