There’s an ongoing discussion happening —by locals and visitors alike. What exactly is the “thing about the bay”? What makes this relatively small place a haven for design, innovation and creativity? While it’s easy to focus on the tangible—the stunning geography, the money, schools, successful companies, visionaries, or even the reputation—it’s not that simple. The “thing” about the bay is intangible. It’s where dreams and drive intersect. Where wonder and passion are fueled by dedication and tenacity. It’s a pioneering spirit flowing through its inhabitants and inspiring everything it touches. It’s something that drives us. It’s something that shapes us. It’s something that inspires us. It’s something that transports us. It’s something we share with the world. It’s very real—it’s just impossible to describe. There’s just something about the bay. Join us for San Francisco Design Week.