You are here

San Francisco Hotel Updates

Recent San Francisco hotel upgrades and renovations


New Hotel Via opening in Spring 2017
Location: 138 King St., 94107
South Beach
Rooms: 159
Opening date: Spring 2017
Media contact: Danielle Logan, Wagstaff Worldwide, 415-274-2510, 

In Spring 2017, the South Beach neighborhood in San Francisco will welcome Hotel VIA, a luxury 159-room hotel that goes beyond boutique. Hotel VIA will blend old school hospitality with progressive San Francisco attributes and is dedicated to technology, the environment, and the highest level of personalized hospitality and service. As the first newly built hotel to arrive in the city since 2008, Hotel VIA is an independently operated hotel that is entirely custom-built and designed from the ground-up with no two rooms on each floor looking the same. Located in the city’s sunniest neighborhood, Hotel VIA offers guests easy access to Caltrain, Muni, ferry and water taxis. Hotel VIA is also across the street from AT&T Park, home to the San Francisco Giants. In addition to accommodations, Hotel VIA offers a breakfast café, the only scenic rooftop hotel bar with 360-degree views of the city, versatile meeting and event spaces, a state-of-the-art gym and an upscale lobby bar.

Hyatt Regency San Francisco Airport Unveils Multimillion-Dollar Renovation
Name: Hyatt Regency San Francisco Airport
Location: 1333 Bayshore Highway, Burlingame, California 94010
Minutes from San Francisco International Airport, 650-347-1234
Rooms: 789
Completion Date: September 2016
Media Contact: Adrienne De Vore, 818-437-8211, 

Hyatt Regency San Francisco Airport, owned by Host Hotels & Resorts, Inc. (NYSE: HST), has completed a top-to-bottom renovation. The transformed hotel now features a sleek, modern design which unites refreshed guestrooms, public spaces and events spaces, as well as brand-new bistro, bar and market 3SIXTY, featuring chef-driven, local dining options.  Hyatt Regency San Francisco Airport has increased its events space with the addition of two new ballrooms, giving the hotel a total of 69,285 square feet of flexible function space. With these major improvements, the property can now accommodate groups up to 2,200.  Executive Chef Bernard Foster leads the new 3SIXTY, which emphasizes local, sustainable ingredients and seamlessly incorporates three components: a bistro, bar and market. 3SIXTY serves breakfast, lunch and dinner daily, boasting sophisticated menu selections designed to support Northern California purveyors who share Hyatt Regency San Francisco Airport’s commitment to food that is thoughtfully sourced and carefully served.

Waldorf Astoria to Open in 2020 or 2021
Name: Waldorf Astoria San Francisco
Location: Mission Street between Ecker and First Streets
South of Market/Transbay Transit Center
Completion date: 2020 or 2021
Rooms: 171 rooms and suites
Media contacts: John Walls, Waldorf Astoria Hotels & Resorts, 703-883-5232, or David Trumble, Hilton Worldwide,

Langham Place to Open in 2020
Name: Langham Place
Location: 555 Howard St., San Francisco
South of Market/Transbay Transit Center
Completion date: 2020 
Media contact: Louise O’Brien, 212-613-8653,         

San Francisco Proper
Name: San Francisco Proper Hotel
Location: 25 Taylor St., San Francisco 
Mid-Market Street
Completion date: May 2017 
Rooms: 135
Media contact: Josh Katz,,    

Hotel Grace Becomes the Alise
Name: The Alise
Former name: Hotel Grace
Location: 580 Geary St. at Jones, San Francisco, CA 94102
Union Square
Rooms: 93
Completion date: September 2016
Media contact: Trisha Clayton at Andrew Freeman & Co; or 415-706-3462

Pineapple Hospitality announced that the name of their new San Francisco property has changed to The Alise. The hotel has been operating in preview mode as Hotel Grace while construction, design elements, and custom art installations were in progress.

The 93-room hotel is located steps from Union Square, top theatres, Nob Hill, Fisherman’s Wharf, cable car lines and more. Designed with deep respect for the building’s 103-year-old history, the fully renovated and reimagined property has been modernized from top to bottom with thoughtful design details at every turn.

One of seven properties owned and managed by Pacific Northwest-based Pineapple Hospitality Company, The Alise is the first Pineapple hotel to open in San Francisco.

The Alise welcomes visitors with an interactive lobby experience including elegant furnishings and natural light. Guests can indulge in daily cupcake and coffee service, while a “musical mezzanine” complete with a Ferrari red player piano floats above it all.

Guestrooms have a cheerful color palette of vibrant yellow against muted gray with custom fabrics and finishes that lend an air of subtle sophistication. Design elements and amenities include modern touches like ultra-high-speed WiFi, air conditioning, upgraded sound proofing and thoughtful lighting, with traditional touches of dark wood floors, and elegant lamps.

All-Inclusive The Clement Hotel Opens In Palo Alto 
Name: Clement Palo Alto
Location: 711 El Camino Real. Palo Alto,
Completion Date: March 2016 
Rooms: 23 one-bedroom suites
Media contact: Marci Bracco Cain, 831-747-7455, 

The Clement Palo Alto opened its doors March 2016.  

With 23 spacious and richly appointed one-bedroom suites, The Clement Palo Alto sets a new standard for personalized luxury accommodations in a contemporary residential-style atmosphere.  It is one of the most innovative, personalized and unique luxury hotels in the country.

While unparalleled service is key to any great luxury hotel, The Clement Palo Alto takes its impeccable service to another level with an all-inclusive concept, including personalized concierge services, breakfast, lunch and dinner in an on-premise location of the guest's choice. All wine, beer and cocktails, in-room mini-refrigerator (stocked with the guest's favorites), and fully-stocked Guest Pantry available around the clock, are just a few of the amenities included in this all-inclusive experience.  No detail has been overlooked at The Clement Hotel, from the guest's favorite sparkling water and snacks in the mini-fridge to the plush Stearns & Foster European pillow top California King beds with luxurious Frette bed linens.

The Clement Palo Alto's all-inclusive services and amenities include:

  • All-inclusive breakfast, lunch, dinner and snacks
  • All-inclusive wine, beer and cocktails (charges apply for premium brands)
  • All-inclusive in-room dining
  • All-inclusive mini-bar

All-inclusive fully-stocked Guest Pantry available around the clock

  • All-inclusive Business Center
  • All-inclusive valet parking
  • All-inclusive twice-daily housekeeping services
  • All-inclusive overnight shoe shine services
  • All-inclusive high-speed Internet
  • All-inclusive personal concierges
  • All-inclusive gratuities

The Clement Palo Alto is located across from Stanford University and next to downtown Palo Alto, just 45 minutes south of San Francisco and only 30 minutes north of San Jose.

Inn at the Presidio Recognized as Leading Sustainable Hotel by San Francisco Green Business and Hotel Council
Name: Inn at the Presidio
Location: 42 Moraga Ave.
The Presidio of San Francisco
Rooms: 22
Media contact: Paul Burditch, 415-864-9696,

Inn at the Presidio, the first hotel inside the Presidio of San Francisco, was recognized for its green practices with distinguished awards from both the San Francisco Green Business Council and the Hotel Council of San Francisco

The Inn is one of only six hotels in the city to receive the San Francisco Green Business seal. The seal is awarded after a rigorous verification process by the City and County of San Francisco to ensure that businesses comply with strict environmental standards that include reducing waste, preventing pollution and conserving resources.  

The Inn is among five hotels nominated for the Sustainability Award, joining the W San Francisco, Hilton San Francisco Union Square, Hyatt Regency San Francisco and Clift.

Green Programs and Practices at the Inn include:

  • LEED Gold Certification by the U.S. Green Building Council
  • Recycling of used materials and waste
  • Donation of leftover materials for reuse
  • Use of biodegradable toiletries
  • Reuse of linens program
  • Education for guests on green practices
  • Source supplies from local vendors whenever possible

Hampton by Hilton Opens South of Market
Name:  Hampton by Hilton San Francisco Downtown/Convention Center 
Opening date: August 2016
Location: 942 Mission St. San Francisco, CA 94103
Neighborhood: South of Market
Media contact: Nathalie Toribio, 415-546-3110,

Hampton by Hilton San Francisco Downtown/Convention Center is situated in the city’s hip and edgy South of Market district with plenty of dining, shopping and entertainment nearby. The Moscone Convention Center is just two blocks away and the Financial District and Union Square are only four blocks from the downtown San Francisco hotel, making it an ideal base for business and leisure travelers. Discover shopping at Westfield Shopping Centre and take advantage of the close proximity to the theater district, museums, movie theaters, bowling alleys and more. Enjoy easy connectivity throughout the city and all the way to the famous Pier 39 and Fisherman’s Wharf via the nearby BART and cable car. 

Relax on the clean and fresh Hampton bed, browse channels on the flat-screen TV and check emails with free WiFi at the ergonomic desk. Wake up to Hampton’s free hot breakfast buffet featuring their famous waffles or grab a free Hampton’s On the Run Breakfast Bag, Monday through Friday.  Enjoy free tea and coffee in the welcoming lobby and ask the friendly staff for recommendations of things to do in San Francisco. Energize in the free fitness center and watch favorite channels 

Hilton San Francisco Union Square Completes $25 Million Renovation
Name: Hilton San Francisco Union Square
Location: 333 O’Farrell St., 94102
Union Square
Rooms: 1,919
Remodel budget: $25 million  
Completion date: March 2016
Media contact: Shea Oliver, 212-868-1900, ext. 559;,  

Hilton San Francisco Union Square, the largest hotel in the Bay Area, announces the completion of its $25 million renovation project featuring upgraded accommodations, meeting spaces, culinary outlets and common areas. Most recently, the property finalized a $6 million transformation of its 30,000-square-foot lobby. The latest enhancements include a bright overhaul of its Lobby Bar and culinary marketplace, Herb N' Kitchen, boasting design inspired by San Francisco's eclectic characteristics.

Known for innovation, San Francisco seamlessly blends creative thinking and tradition. The hotel's new look is high on style with a personality that resembles the city's detailed steel structures, famed San Francisco bridges and turn-of-the-century design. Focusing on inviting, sleek and contemporary design, the lobby's customized energy-efficient light fixture, steel incorporations and accent wall behind the front desk, reflect its unique history and culture.

With refined décor catering to the millennial traveler, the new Lobby Bar is a buzzing gathering place with an unmistakable energy. Reflecting the city's unique characteristics by way of signature cocktails, grandiose seating and an engaging atmosphere, the bar acts as the town square of the hotel and central meeting place for business and leisure travelers alike.

Herb N' Kitchen, the grab-and-go marketplace steps from the lobby, features fresh, seasonal fare using locally sourced ingredients. Catering to today's on-the-go traveler, Herb N' Kitchen offers three set meals, a full-service coffee bar and option for in-room delivery. The addition of a fast-casual dining option and laid-back lounge area provides guests with an approachable, artisanal experience.

"We wanted to provide our city and travelers with a quintessential hotel experience. The newly exposed renovations provide our guests with a unique relaxed approach to the design with innovative flourishes including multiple power outlets, lounge opportunities for networking and remote working with abundant workspaces," said Steve Cowan, general manager, Hilton San Francisco Union Square.

A world class destination, Hilton San Francisco Union Square is steps from shopping, dining and entertainment in the heart of Union Square and is home to a fully equipped, modern fitness center, an outdoor heated swimming pool and whirlpool. The property features 134,500 square feet of meetings and special events space, including 73 meeting rooms and an opulent 30,000 square foot Grand Ballroom.

Westin St. Francis Completes Renovation of Meeting and Event Space
Name:  Westin St. Francis
Location: 335 Powell St., 94102
Union Square
Media contact: Gena Egelston, 415-774-0118,

San Francisco’s iconic Westin St. Francis, has completed an extensive renovation of 50,000 square feet of meeting and special event space in both the Landmark and Tower buildings.  Thirty rooms were renovated including: the Grand Ballroom; the Colonial Room appointed with classic Italian murals, elaborate candelabras, and gold-leafed columns separating regal opera balconies; the elaborate Italian Room; the Borgia Room with its jewel-like ceiling that was originally the hotel chapel; and the sophisticated St. Francis Suite, the former home of the Pope Family for many years.

Designed by Whitespace Interiors, the meeting rooms and event space reflect a “new classic” aesthetic that is fresh and modern while paying tribute to the historic qualities of the hotel. Edwardian and Art Deco-era patterns and motifs found within the architecture of the spaces helped establish the spirit of the new design.  

The Westin St. Francis, which originally opened on March 21, 1904, offers 1,195 guestrooms, including 41 suites. The hotel consists of two buildings, providing guests with a choice of staying in the historic Landmark Building or the contemporary Tower, which completed a $20 million renovation in 2014. 

Hotel Zeppelin San Francisco to Launch in March 2016
New name: Hotel Zeppelin San Francisco
Formerly: Prescott Hotel
Location: 545 Post St., 94102
Union Square
Media contact: Nancy Uber, 415-672-2950, 

Viceroy Hotel Group has announced the launch of Hotel Zeppelin San Francisco, opening in March 2016. Set in an historic building, two blocks from Union Square, Hotel Zeppelin celebrates San Francisco's tradition of counter culture with a mischievous approach to design.  

Acquired as the former Prescott Hotel in early 2015 by Pebblebrook Hotel Trust (NYSE:PEB), the property is managed by Viceroy Hotel Group, now their second San Francisco establishment in just three years, following Hotel Zetta’s widely acknowledged success.  Hotel Zeppelin will deliver a provocative style that fosters innovation, collaboration and an inspired experience unlike anything offered in San Francisco.  There will be 196 guest rooms including 20 suites. Amenities will include 3,000 square feet of meeting and event space, a game lounge and a café.  

Syncing with the bustling heartbeat of San Francisco, Hotel Zeppelin will be incorporating a café curated by Bulldog Coffee for guests and locals alike. Zeppelin Café will serve Bay Area favorites including Sightglass Coffee, Dynamo Donuts, and provisions from Jane.  

San Francisco Board of Supervisors Approves Award of SFO Hotel Management and Branding Contract to Grand Hyatt
Location:  San Francisco International Airport
Rooms: 350
Completion date: Mid-2019
Media contact: Doug Yakel, 650-821-4000, 

The San Francisco Board of Supervisors has passed a resolution approving award by the San Francisco Airport Commission of a management and branding contract to the Grand Hyatt for a planned 350-room, four-star luxury hotel located on the grounds of the San Francisco International Airport (SFO), which is anticipated to open in mid-2019.  The Board resolution is subject to the approval of San Francisco Mayor Ed Lee.

SFO will construct and own the property, with the Grand Hyatt providing branding and day-to-day management of the facility.  The SFO Grand Hyatt will feature approximately 350 rooms, 17,500 square feet of flexible meeting space, both full-service and casual restaurants, wine and sushi bar, rooftop cocktail lounge, health club, pool, and spa.  Located at the entrance to SFO, the 4.7 acre site is close to terminal buildings and parking garages, with direct access to the AirTrain light rail system.  Construction on the project is expected to begin in the spring of 2016, with completion in mid-2019.  The facility will also be designed to achieve Leadership in Energy and Environmental Design (LEED) “Gold” certification for environmentally-sustainable.

Pier 2620 Hotel Fisherman’s Wharf Completes Multi-Million Dollar Renovation 
New Name: Pier 2620 Hotel
Formerly: San Francisco Hilton Fisherman’s Wharf
Location: 2620 Jones St., 94133
Fisherman’s Wharf
Rooms: 233
Remodel budget: $17 million
Completion date: Guestrooms in November 2015, exterior in 2016
Media contact: Troy Jones, 415-268-5948,,   Beth Schnitzer Spritz 415-221-2875,

Pier 2620 Hotel has completed a $17 million renovation to its 233 updated guest rooms, with the exterior revitalization planned for 2016.  Located in the heart of San Francisco, at the crossroads between historic North Beach and renowned Fisherman’s Wharf, PIER 2620 prides itself on speaking the language of the locals, and sharing the best that San Francisco has to offer. The property is designed to make every aspect of the guest experience warm, colorful and memorable through intuitive use of technology combined with seamless integration into the San Francisco culture. Previously the San Francisco Hilton Fisherman’s Wharf, the hotel’s operations and management were acquired by Fillmore Hospitality, LLC and reopened in late 2013.  Pier 2620 Hotel offers 233 stylish and contemporary guest rooms with free Wi-Fi, a well-equipped, glass-enclosed fitness center overlooking the courtyard, and multiple meeting and event spaces. The hotel also boasts a wide selection of world-class wines available at its EvenKeel Lounge.

Tuscan Hotel at Fisherman’s Wharf, a Best Western Plus Hotel, acquired by Pebblebrook Hotel Trust
Location: 425 North Point St., 94133 
Fisherman’s Wharf
Rooms: 221
Remodel budget: $13-15 million
Completion date: 2017
Media contact:  Mark Tuten, 

Pebblebrook Hotel Trust announced on June 11, 2015 that it acquired The Tuscan Fisherman’s Wharf, a Best Western Plus Hotel for $122 million. The company plans to invest $13 to $15 million between 2016 and 2017 in a complete renovation and repositioning of the hotel, including all guestrooms and public areas. The renovation is expected to commence in the fourth quarter of 2016. 

New Hotel Via opening in June 2016
Location: 138 King St., 94107
South Beach
Rooms: 168
Opening date: June 2016
Media contact: 

In Spring, 2016, South Beach, San Francisco will welcome Hotel VIA, an independent hotel dedicated to technology, the environment, and personalized hospitality and service. The hotel will have a roof top event space with exquisite views of the Bay and Golden Gate Bridges. Located near AT&T Park, the Hotel VIA SF is accessible to the entire Bay Area by boat, car, train, plane, or any mode of transportation that works best. 

Axiom Hotel Introduces Seamless and Innovative Design 
New Name: Axiom Hotel
Former Name: The Powell Hotel
Location: 28 Cyril Magnin St., 94102
Union Square
Rooms: 152 
Completion date: Fall 2015
Media contact: Lani Vaill, 415-274-2510, and Janice Yu, 312-943-6900, 

The Axiom Hotel, located at 28 Cyril Magnin Street in San Francisco’s Union Square, is now accepting reservations to welcome guests to the property’s eagerly-awaited late fall 2015 opening. Travelers may now reserve rooms at for stays beginning in January 2016 and beyond. 

Located steps from the Powell St. cable car turnaround, the Axiom Hotel will offer a new food and beverage concept, a fitness center, a customizable state of the art meeting Hub, and a vintage arcade center on the Cloud level. Featuring 152 guestrooms with contemporary design from Stonehill & Taylor, there will be four room styles available, each named after tech dimensions including Nano, Mono, Meta, and Mega. 

Developed by Host Hotels & Resorts, Inc. and managed by Kokua Hospitality, LLC, the hotel will feature 152 rooms and tech-forward amenities.  

Hyatt Regency San Francisco Begins Extensive Renovation
Location: 5 Embarcadero Center, 94111
Embarcadero Waterfront
Rooms: 804
Completion date: Q4 of 2015   
Media contact: John Hernstat, Jr., 415-291-6509, and Tiffany Tang,  

As the city’s only luxury waterfront property, the Hyatt Regency San Francisco is going through a series of renovations to become the freshest revitalized hospitality venue in one of the world’s most acclaimed destinations. In its first round of several enhancements, the John Portman-designed hotel is in the process of creating energizing experiences for guests to connect and make things happen. At present, the guestrooms are going through a major transformation, followed by the suites at year's end and then the public space come first quarter of 2015.

Hotel Mark Twain Purchased by Point Hospitality 
Location: 345 Taylor St., 94102
Union Square
Rooms: 115
Acquired date: August 2015
Media contact: Marcela Thomas, 415-673-2332 x 112, 

Recently acquired by Point Hospitality, the ownership change took place officially on August 3, 2015. The Hotel Mark Twain represents a modern expression of a vintage era, where the words of Mark Twain provide logic and sensibility that will charm eternally. A boutique hotel in the heart of San Francisco, it is in walking distance to a variety of restaurants, theaters, shops at Union Square, cable cars on Powell and the Moscone Convention Center—an ideal location for the business or leisure traveler.

PIER 2620 Hotel Fisherman’s Wharf - Multi-Million Dollar Renovation 
New Name: PIER 2620
Former Name: San Francisco Hilton Fisherman’s Wharf
Location: 2620 Jones St., 94133
Fisherman’s Wharf
Rooms: 233
Remodel budget: $17 million
Completion date: Public spaces in November 2013, guestrooms in August 2015
Media contact: Troy Jones, 415-268-5948,   

Located in the heart of San Francisco, at the crossroads between historic North Beach and renowned Fisherman’s Wharf, PIER 2620 prides itself on speaking the language of the locals, and sharing the best that San Francisco has to offer. PIER 2620 Hotel is designed to make every aspect of the guest experience warm, colorful and memorable through intuitive use of technology combined with seamless integration into the San Francisco culture. Once the San Francisco Hilton Fisherman’s Wharf, the Fillmore Hospitality Group converted the hotel into the vibrant establishment the neighborhood welcomed in November 2013. Newly revitalized with a $17 million dollar investment in hotel renovations to embody the unique characteristics of San Francisco, PIER 2620 hotel offers a fully customized-experience, with tailored details down to the furniture, light fixtures, and wall coverings. Amenities include 233 customized, newly renovated rooms, a fully tech- immersive environment created to meet the needs of today's traveler such as complimentary Wi-Fi, 24-hour fitness center, updated and spacious meetings and event spaces, and a generous selection of world class wines to sip, savor and swirl from the WineStation. 

San Francisco’s Iconic Palace Hotel Undergoes an Extensive Renovation 
Location: 2 New Montgomery St., 94105
Union Square
Rooms: 556
Completion date: August 2015
Media contact: Renée Roberts, 415-407-7424, 

The iconic 556-room Palace Hotel, a Luxury Collection Hotel in San Francisco, has undergone an extensive renovation to guestrooms, fitness center, indoor swimming pool, reception and lounge areas, creating a seamless transition between past and present.

The fresh design approach captures timeless warmth and elegance beautifully married with chic, contemporary elements. Modern amenities for well-traveled global explorers include custom furniture and accessories- exclusively created for the Palace. Special attention has been paid to details and little luxuries such as logo embossed desk and bath accessories, 

embroidered throw and luxury linens. Guestrooms also showcase extensive storage, convenient outlet placement, comfortable and functional work space, a 42-inch television, large back lit bathroom mirror and glass bath surround. The hotel amenities include 24-hour room service, three culinary and cocktail options - The Garden Court, The GC Lounge and the Pied Piper Bar, the newly renovated fitness center and sky lit indoor swimming pool. 

Hotel Palomar Acquired by Benchmark Hospitality International and Becomes Hotel Zelos
New Name: Hotel Zelos
Former Name: Hotel Palomar
Location: 12 Fourth St., 94103
Union Square
Rooms: 202
Acquired date: July 2015
Media contact: Tim Hammer, 

Hyatt at Fisherman’s Wharf Debuts Multi-Million Dollar Hotel Renovation 
Location: 555 North Point St., 94133
Fisherman’s Wharf
Rooms: 316
Remodel budget: $10 million
Completion date: July 2015 
Media Contact: Amy Delegal-Fox, 415-486-4415, 

On July 14, 2015, Hyatt Fisherman’s Wharf San Francisco and Chesapeake Lodging Trust announced the completion of its $10 million transformational renovation.  The work includes the total redesign of the property’s 316 guestrooms, two dining outlets now called Brick & Beam and The Wardroom, and a full renovation with a new design concept in the lobby and public spaces. The renovation of the property began late last fall and was designed by Sudbury, MA-based, Parker-Torres Design Inc. The transformation of the entire hotel, located in San Francisco’s renowned Fisherman’s Wharf, adds a new dimension to the iconic area for visitors and locals alike.

“Throughout the redesign of this property, we have thoughtfully considered the aesthetic so it reflects the local culture and history of the area. This hotel is in the middle of the action, and by updating our property, including the re-conception of our two signature restaurants, we can ensure our guests have all the amenities and conveniences they need, while being equipped to go out and explore our city,” said Jason Stone, general manager, Hyatt Fisherman’s Wharf. 

Hotel Monaco is Now Hotel Marker, Purchased by Destination Hotels
New Name: The Hotel Marker San Francisco
Former Name: Hotel Monaco
Location: 501 Geary St., 94102 
Union Square  
Rooms: 208
Acquired date: July 2015 
Media contact: Katie Root, 415-292-8181, 
A previous flagship Kimpton property, Hotel Monaco has recently been purchased by Destination Hotels and renamed as The Hotel Marker San Francisco.  

New Courtyard by Marriott San Francisco Union Square Opens September 2015
Location: 761 Post Street, 94109
Union Square
Rooms: 166
Completion date: July 2015
Media contact: Elaine Wallace, 415-572-9003,      

After an extensive renovation of an early 20th century building, the new Courtyard by Marriott San Francisco Union Square will offer 166 guestrooms on 17 floors, many with city views. Hotel features will include complimentary high speed wireless Internet access, a fitness center with state-of-the-art equipment and the Boardroom, which can accommodate up to 12 attendees.  Guestroom amenities will include luxury bedding, 39-inch flat screen LCD televisions with expanded cable options, mini-refrigerators, coffeemakers, irons, ironing boards and hair dryers. The Bistro will serve Starbucks coffee with food and cocktail options and adjacent outdoor patio space. Valet parking will be available. Located on Post Street just a few blocks from Union Square, many fine dining options and world-class shopping are within walking distance, as well as cable car lines to Ghirardelli Square and Fisherman’s Wharf. 

San Francisco’s King George Hotel Completes $4+ Million Renovation
Location: 334 Mason St., San Francisco 94102
Union Square
Rooms: 153
Remodel Budget: $4+ million
Completion: July 2015
Media contact: Dave Rubin, 415-656-5260, 

As part of a multi-million dollar, portfolio-wide strategic initiative, San Francisco based Greystone Hotels announces the completion of the first in a series of boutique hotel property renovations with The King George Hotel. The $4+ million project was completed in two phases, beginning in December of 2013.

Highlights of the renovation of this historic 1914 building located one block from Union Square include complete renovations of guest bathrooms, all new guestroom furniture (including unique under-bed luggage storage), multiple power outlets on nightstands and desks (to accommodate charging of multiple guest devices); as well as various window and lighting upgrades and enhancements.

“We put great care into maintaining the classical charm and history of the building, while also paying close attention to modernizing amenities to make sure our guests would continue to enjoy the charm and feel of an older style hotel while still having access to all modern amenities and creature comforts,” Greystone Hotels President Eric Horodas said of the renovation project.

Kimpton Introduces The Buchanan, Driven by Design and Inspired by Dynamic San Francisco Neighborhoods
New Name: The Buchanan Hotel
Former Name: Hotel Tomo
Location: 1800 Sutter St., 94115
Japantown, The Fillmore and Pacific Heights 
Rooms: 131
Opening date: June 2015 
Media contact: Anna Morris, 415-278-1515, and Leah Goldstein, 917-734-7565, 

Fulfilling a long-desired need for a hip, boutique hotel perfectly situated amidst the chic shopping and dining neighborhood of Pacific Heights and the authentic Japantown chock-full of hidden gems, The Buchanan opened its doors June 23, 2015 as the newest Kimpton hotel in the brand’s hometown of San Francisco. A neighborhood pied-a-terre erected upon the footprint of the existing Hotel Tomo, the 131 guestrooms emanate the warmth and style of a chic, urban apartment, steps away from some of the best food, shopping, drinking and entertainment San Francisco has to offer. The Buchanan provides an urban respite, laced with a sophisticated, sultry design scheme and echoing the neighborhood influence with artful elements of Japanese culture. The residential experience features a private courtyard; stylish whiskey lounge-inspired lobby; spacious guestrooms, many of which boast private outdoor balconies with expansive views; and a quiet neighborhood experience for savvy travelers looking to explore the city beyond its tourist traps. 

Hotel Zephyr Shakes Up Fisherman’s Wharf Hotel Scene with Adventurous Twist
New Name: Hotel Zephyr 
Former Name: Radisson Hotel Fisherman’s Wharf
Location: 250 Beach St., 94133 
Fisherman’s Wharf
Rooms: 361 
Remodel budget: $32 million 
Completion date: June 2015 
Media contact: Carmen Cruz, 415-617-6500, 

Davidson Hotels & Resorts has teamed up with acclaimed international design firm Dawson Design Associates to launch Hotel Zephyr, an upscale hotel property with a fresh and irreverent twist. “Our promise at Hotel Zephyr is to inject a sense of discovery, amusement and wonder into an upscale hotel experience.” The property, formerly the site of the Radisson Fisherman’s Wharf and spanning over the entire block bound by Jefferson, Powell and Beach Street was acquired by Pebblebrook Hotel Trust in December 2013. 

Hotel Zephyr Fisherman’s Wharf features 361 stylish waterfront guest quarters, many including personal balconies. Guestrooms offer direct views of San Francisco Bay and cityscapes, including panoramic views of the Golden Gate Bridge, Alcatraz, Fisherman’s Wharf, Coit Tower and the Bay Bridge. Guests are inspired to interact with their surroundings and others in communal gathering areas featuring classic games with unique twists, social activities and laid-back lounging alongside one-of-a-kind fire pits. The hotel emulates a playful personality with a maritime-theme with its new larger-than-life-sized games, including Connect-Four, Jenga, tube ping pong and a tabletop labyrinth maze. 

Hilton San Francisco Union Square Embarks on a $25 Million Room Enhancement Project 
Location: 333 O’Farrell St., 94102
Union Square
Rooms: 1,919
Remodel budget: $25 million  
Completion date: May 2015
Media contact: Scott Baublitz, 415-923-5085, or visit

The iconic Hilton San Francisco Union Square has unveiled a multi-million dollar redesign of 575 Tower 1 guestrooms and suites, including the addition of 11 rooms. Bringing the hotel’s inventory to 1,919 rooms, this renovation is the third phase of the project which also included Tower 3 enhancements to all guestrooms, suites and meeting space. 

“The contemporary upgrades speak to our business and leisure guests seeking a sleek, cutting-edge design in the heart of the City by the Bay,” said Michael Dunne, San Francisco area general manager, Hilton Worldwide. “These enhancements ensure we can best serve our guests now and into the future.”

Featuring a contemporary, fresh design with dark woods, sleek furniture, plush beds and ocean-inspired colors, the new guestroom design in Tower 1 offers stunning views of San Francisco’s skyline as the focal point through picture-frame style windows. Situated on the hotel’s higher floors, Tower 1’s Skyline Bay View rooms offer complimentary WiFi and continental breakfast at Starbucks® as added perks. To ensure guests enjoy a restful respite, new entry doors and sound-proofing wall insulation were added along with energy-saving adjustable digital thermostats featuring area weather and outside temperature. Contemporary bathrooms showcase black tile accents and modern fixtures. All newly renovated guest rooms feature in-room amenities such as a 37-inch HDTV with Direct TV programming featuring two HBO movie channels, indulgent bath amenities by Peter Thomas Roth and Hilton Serenity Beds. In addition, the property invested significant dollars into the Internet infrastructure, now offering the most bandwidth and fastest connectivity in the city. 

Loews Hotels & Resorts Purchases the Mandarin Oriental San Francisco
New Name: Loews Regency San Francisco Hotel
Former Name: Mandarin Oriental San Francisco Hotel
Location: 222 Sansome St., 94104
Financial District 
Rooms: 155
Opening date: April 2015 
Media contact:Jaclyn Slifer, 310-999-2177, 

The opening of Loews Regency San Francisco in April 2015, coupled with the iconic Loews Regency New York, has ushered in a distinct new luxury brand, Loews Regency. Located in the heart of the Financial District, and walking distance to Union Square and Fisherman’s Wharf, the Loews Regency San Francisco is situated on the top 11 floors of San Francisco’s third-tallest building, with each of the 155 guestrooms and suites boasting unparalleled views of the Golden Gate city and the Bay. The hotel offers warm and engaging service, world-class amenities, fresh and seasonal menus at Brasserie S&P, more than 5,000 square feet of meeting space and a new 8,000-square-foot spa and fitness center. 

“This will be our first entree into San Francisco, a major gateway market and a very important location for Loews Hotels’ core customer base,” said Paul Whetsell, President & CEO of Leows Hotels & Resorts. “We have been exploring opportunities to enter the San Francisco market for some time, so we are thrilled to add such a respected five-star hotel to our growing brand.” 

“The Loews Regency San Francisco coupled with the iconic Loews Regency New York allows us to develop a new brand that really concentrates on customers looking for an intimate luxury experience,” said Jonathan Tisch, Chairman of Loews Hotels & Resorts.

Transformative Renovation at The Ritz-Carlton, San Francisco
Location: 600 Stockton St., 94108
Nob Hill
Rooms: 336
Completion date: March 2015   
Media contact: Shelly Auyeung, 415-364-3479,

The recipient of the prestigious AAA Five-Diamond award of excellence for 21 consecutive years, The Ritz-Carlton, San Francisco located at 600 Stockton St. has completed the final stage of its multi-million dollar renovation, revealing newly designed guestrooms and suites in March 2015. This follows the beloved city landmark’s recent unveiling of their 23,000-square-foot redesigned meetings and events spaces in September 2014. Led by the world's largest hospitality design firm, Hirsch Bedner Associates (HBA), the classic architectural form of The Ritz-Carlton, San Francisco has been carried through its interiors and contemporized with sleek, modern detailing, while the dramatic fog of San Francisco and couture fashion has inspired the new meetings and events spaces and upcoming redesigned guestrooms that will be reborn in a palette of steely blues, greys and silvers.  This will offer a striking juxtaposition between the hotel's stately and historic exterior and the sleek, spacious and contemporary new interiors will encompass hi-tech flourishes including guestroom Smart TVs streaming movies and music and will allow guests to access their Facebook, Twitter and Skype accounts. Guestroom artwork and photography will reflect a unique take on city culture and landmarks. Oversized art pieces located only at the end of guest hallways will invite curiosity and exploration with unique viewpoints of the City by the Bay. 

Villa Florence Hotel Introduces Phased Multi-Million Dollar Makeover
Location: 225 Powell St., 94102 
Union Square 
Rooms: 189
Remodel budget: $15 million  
First phase completion date: March 2015
Media contact: Ruchika Jain, 415-986-7212, 

Located in downtown San Francisco in the heart of Union Square, Villa Florence, introduces a new multi-million dollar look featuring a contemporary Italian-inspired appearance and ambiance. The first phase unveils an extensive transformation of the hotel’s 182 guest rooms and corridors and adds seven new guest rooms, totaling 189 rooms. The second phase will include the lobby and meeting areas, which is expected to finish late 2015 or early 2016. 

Sporting its new look and product, Villa Florence will be the only contemporary Italian-inspired boutique hotel in San Francisco offering an authentic downtown San Francisco experience. Inspired by the concept of a modern day villa off a Florentine Palazzo, the design embraces a bold, distinct, and timeless infusion of elegance and sophistication.  Each guestroom highlights the uniqueness of the building’s architecture, featuring one-off pieces in each room, while the portraits in the guestroom corridors are inspired by the Renaissance and evoke the spirit of art, literature, and learning.  Small touches accent the guest experience. Upon arrival, guests receive a custom check-in experience with authentic treats like Biscotti and Limoncello.

The hotel’s restaurant, Kuleto’s, is a well-known San Francisco institution featuring authentic Northern Italian cuisine, caters to Villa Florence’s private dining events and provides nightly room-service to its guests. Additional amenities include Bar Norcini, located at the hotel’s entrance, a business center, an exercise/fitness room and friendly staff. 

Originally erected for bridge-builders, the building has a rich history with a quirky personality. In 1909, the structure became Hotel Manx and during Prohibition was the location for a speakeasy.

New Park Central Hotel San Francisco Offers Luxury and Location  
New Name: Park Central Hotel 
Former Name: Westin Market Street Hotel
Location: 50 Third St., 94103
Rooms: 681
Completion date: February 2015 
Media contact: Bronson Soares, 808-469-1889,  

Park Central Hotel San Francisco has officially debuted as one of the city’s newest hotels, taking over the former Westin Market Street at the confluence of Union Square and SOMA.  LaSalle Hotel Properties, which has officially purchased the AAA Four Diamond hotel, has announced plans for a seamless transition of the former Starwood property to an independent, distinctive, guest-centric hotel. The property is one of the newest additions to the Highgate Hotels collection, a distinguished industry leader in hospitality management. The design and hospitality concept of the new Park Central Hotel San Francisco will be modeled after its sister property, the historic Park Central Hotel in New York City, which recently completed renovations by the same owner.  

The 36-story Park Central Hotel San Francisco attracts discerning leisure and business travelers seeking a spirited and authentic San Francisco experience that centers on providing an elevated level of personalized service. The hotel’s 681 spacious rooms boast sweeping views of downtown San Francisco, complemented by stylish, modern décor and well-appointed furnishings and amenities. Situated in the city’s epicenter just off bustling Market Street in the SOMA culture and arts district, and walking distance to Union Square and its many attractions, the Park Central Hotel San Francisco provides unrivaled access to some of the city’s best cultural attractions, entertainment, nightlife, dining and shopping, including Moscone Center, the Jewish Contemporary Museum, Yerba Buena Gardens, the Museum of the African Diaspora, San Francisco Museum of Modern Art (closed until 2016), Union Square, Maiden Lane, Westfield San Francisco Centre and AT&T Park.

The hotel’s current amenities will remain in place, including a state-of-the-art fitness center, pet-friendly policy, The Murano Room for private dining, extensive meeting and event space and an expansive outdoor patio. The hotel’s on-site restaurant, MaSo, will continue offering guests locally sourced California cuisine by Executive Chef John Hart.  

The hotel will remain open during the transition and upgrades and will honor all existing Westin Market Street reservations and event bookings.  

Parc 55 San Francisco Acquired by Hilton Worldwide 
New Name: Parc 55 San Francisco, a Hilton Hotel
Former Name: Parc 55 Wyndham San Francisco  
Location: 55 Cyril Magnin St., 94102
Union Square
Rooms: 1,024
Acquisition date: February 2015
Media contact: Scott Baublitz,, 415-923-5085.  Hilton Worldwide:  David Trumble, 602-870-2721, or Jacqueline Toppings, 703-883-6587, 

On Feb. 18, 2015, Hilton Worldwide announced the closing of the acquisition of Parc 55 Wyndham San Francisco - Union Square. The property, renamed Parc 55 San Francisco, a Hilton Hotel, adds 1,024 guestrooms, 54 suites and more than 30,000-square-feet of meeting and function space to Hilton’s existing portfolio of San Francisco hotels. 

“Parc 55 complements its new sister hotel, Hilton San Francisco Union Square in one of the world’s most desirable gateway destinations,” said Keith Clampet, senior vice president of hotel operations at Hilton Worldwide. “With a contemporary design geared for both corporate and leisure guests, the hotel is an exceptional addition to our group of high-quality properties in the area.” 

Boasting 23 meeting rooms featuring dramatic views of the city, advanced audiovisual equipment and a business center with free WiFi and fax, copy and printing services, the hotel is ideal for groups of 10-700. Coupled with Hilton San Francisco Union Square, the two properties will be able to attract and accommodate larger groups with nearly 3,000 rooms and 165,000 square feet of functional meeting space combined.  Parc 55 boasts 1,024 accommodating guest rooms and 54 expansive suites. A full-service 24-hour fitness center, 55 Fitness, offers high-tech cardio and weight equipment allowing guests on the road to stay on target with fitness routines. Additional amenities include a 135-space parking garage with a Juice Bar for automobile charging and an array of dining options including authentic Thai eatery, Kin Khao, Cable 55 Restaurant which features innovative American cuisine and grab-and-go style Barbary Coast. 

W San Francisco
Location: 181 Third St., 94103 
Rooms: 404
Renovations begin: September 2014
Media contact: Katie Caswell, 415-817-7813, 

The fourth floor of the W San Francisco has completed a multi-million dollar renovation which created a brand new rooftop event/meeting space called the Social Terrace and a state of the art FIT gym. Both opened in September, 2014. W’s signature restaurant, Trace, was renovated in November, 2014. The restaurant focuses on high-quality and sustainable cuisine meant to encapsulate the local personality of the Bay Area. All second and third floor meeting spaces will undergo renovations starting June 2015. All 404 guestrooms and suites will also be renovated starting in fall 2015.  

The Warwick San Francisco Unveils Stunning Transformation 
Location: 490 Geary St., 94102
Union Square
Rooms: 74
Completion date: June 2014 
Media contact: Lib Curlee, 415-781-5700,   

The historic Warwick Hotel, located just steps from the city’s bustling Union Square neighborhood at 490 Geary St., has gone through an interior restyle. The intimate and sophisticated design of the hotel’s foyer coupled with the personalized service make guests feel as if they are entering an elegant mansion rather than a hotel. The entryway features a fireplace with cozy seating areas, dramatic lighting, and reinvented architectural details. Patterns and textures in hues of greys, browns, and taupes are repeated throughout the space offering a nod to the hotel’s original architect, Arthur Brown Jr.’s, iconic City Hall domed ceiling and the Beaux-Arts tradition of ornamental ironwork. 

Each of the hotel’s 74 individual guestrooms, which includes 20 graciously designed suites, has been refashioned with soft lighting, residential furnishings, and a refined color palate of greys and whites with pops of golden yellow and cobalt blue hues. Original headboards and armoires have been preserved, but updated in modern shades keeping a timeless look and feel while offering a contemporary design element. Historical photographs curated from the San Francisco Public Library archives adorn the walls. A historic hotel for the modern traveler, The Warwick San Francisco offers many full-service conveniences and comforts to its guests. Every guestroom has been maximized for relaxation and comfort including air-conditioning, wireless Internet, customizable pillow menu, spa-line bath amenities, 24-hour in-room dining, courtesy Town Car service to the Financial District, meeting facilities for up to 90 people – to name just a few. 

The Warwick San Francisco’s dining options located off the lobby include Aveline, a restaurant offering fresh Californian cuisine with modern European influences, and The European, a bar and lounge featuring classic cocktails with a distinctly European flair. 

Hotel G Debuts at Union Square
New Name: Hotel G
Former Name: The Fielding Hotel
Location: 386 Geary St., 94102
Union Square 
Rooms: 151
Completion date: May 2014
Media contact: Kelly Chamberlin, 415-336-4332,

Following an extensive two-year renovation of an early 20th century building, Hotel G celebrated its highly anticipated opening on May 2, 2014.  Located at 386 Geary St. at the heart of Union Square, this ideal lifestyle hotel combines residential sophistication with a laid back, authentic local vibe complemented by tailor-made services. Comprised of 151 guestrooms on 12 floors, Hotel G provides a natural home base for downtime between work and play. Originally built in 1908 as The Fielding Hotel, much of the emphasis of the hotel transformation was about staying true to the historic design of the building. Many of the original features were carefully restored, including wood and concrete flooring in the guestrooms and hallways, and the building’s original façade. Hotel G has partnered with San Francisco-based Creativity Explored, a nonprofit arts center for developmentally disabled adults, to curate, showcase and sell artwork. A diverse mix of abstract paintings, intricately detailed pen and ink drawings, colorful ceramics, folk textiles, digital prints, collages, and mixed-media sculpture adorn guestrooms. All of the artwork is available for sale with proceeds going directly to the artist. Guestroom amenities include Nespresso makers, 42-inch SMART TVs, luxurious Mascioni linens and more. Property amenities include a Technogym-equipped fitness center, three food and beverage outlets, a meeting room, complimentary WiFi and 24-hour front desk service.  

Scarlet Huntington Hotel Debuts on Nob Hill
New Name: Scarlet Huntington Hotel
Former Name: Huntington Hotel
Location: 1075 California St., 94108
Nob Hill 
Rooms: 134
Completion date: May 2014 
Media contact: William Miller, 415-474-5400,  

Unveiled in May 2014, The Scarlet Huntington beckons with avant-garde chic atop Nob Hill, influenced by the city’s rich heritage and woven together with an international couture. Formerly The Huntington Hotel, The Scarlet Huntington by Singapore-based Grace International builds upon the property’s original charm, graciousness and exceptionally high standards while introducing locals and visitors to well-dressed and modern sensibilities. Unexpected yet welcoming, each of the 134 spacious guestrooms and suites, public and function spaces, and relaxation areas is designed to indulge amidst a setting of elegant, contemporary luxury. The Scarlet Huntington is home to Nob Hill Spa, a favorite urban escape with 10 treatment rooms, an indoor infinity pool, and an expansive terrace overlooking the city. An iconic institution in San Francisco, Big 4 Restaurant at The Scarlet Huntington will present modern twists on classic dishes and cocktails in the storied dining room and celebrated bar. The Scarlet Huntington is a member of Preferred Hotels & Resorts Worldwide and Small Luxury Hotels of the World.

Payne Mansion Hotel Finishes Renovation 
Location: 1409 Sutter St., 94109 
Rooms: 10
Remodel budget: $7.5 million
Completion date: December 2014 
Media Contact: Irv Spivak, 415-637-5767, 

The Payne Mansion Hotel & Event Venues provides travelers with the latest technology coupled with the charm and history of an 1881 historic San Francisco mansion. After undergoing more than $7.5 million in renovations this unique hotel offers 10 luxury hotel rooms, free WiFi, central location between Van Ness and Japantown, easy access to all means of transportation, a 300-person event space, a 70-person private club and two professional chef kitchens for events ranging from weddings to photo shoots, reunions to press conferences, tradeshows to high tech seminars with break-out rooms, parties of all kinds, movie sets and more. 

The Fairmont San Francisco Features a New Look for its Guestrooms and Suites
Location: 950 Mason St., 94108
Nob Hill 
Rooms: 592
Remodel budget: $23 million 
Completion date: December 2013  
Media contact: Ariana Port-Sonenshine, 415-772-5175,   

Fairmont San Francisco, a landmark “crown jewel” of the City by the Bay for more than a century has completed a comprehensive renovation of its 592 guestrooms and suites. This $23 million endeavor led by ForrestPerkins, a U.S.-based interior architecture and design firm, incorporates stylish new furnishings and interior updates to each of the already-stunning classic-meets-contemporary hotel accommodations. Fairmont San Francisco is showcasing two new design schemes: The hotel’s guestrooms feature a “jewel box” – inspired look, with bright sapphire blues and crisp accents of contemporary platinum and pewter.  The suites in the Main Building have been updated to elaborate on the jewel box concept, with personalized sofas, stunning glass tables and hand-blown floor lamps with a smoky grey ombre finish. Suites feature art inspired by the many musical performers who have graced the hotel’s ballrooms and have sung about their love of San Francisco.  The hotel’s updated family-style suite options, which feature roomy pullout couches and enhanced seating areas, are perfect for accommodating multi-generational or group travelers. Fairmont San Francisco also offers five spectacular Specialty Suites, which offer distinct décor and spacious accommodations for overnight stays and entertaining.

Historic Galleria Park Hotel Completes 18-Month, Multi-Million Dollar Renovation 
Location: 191 Sutter St., 94104 
Financial District
Rooms: 177
Remodel budget: $4 million 
Completion date: August 2013
Media contact: Amy Cacho, 415-835-6467, and Suzie Yang, 415-835-6473, 

The Galleria Park Hotel, built on the site of two historic properties, dates to 1911 and is the most historic property within the Joie de Vivre collection. After an 18-month, multi-million dollar renovation, the historic Galleria Park Hotel has added key aspects to its rich heritage, which include a chic redesign to the hotel’s 177 guestrooms and suites, the introduction of Franck Leclerc’s Gaspar Brasserie, where guests can savor French fare by celebrated chefs Brigitte Batson and Patrick Kelly, and the new Legacy Room, which replicates the Hotel Sutter’s original speakeasy and features historical memorabilia. Other amenity upgrades include a 500 percent increase in bandwidth, state-of-the art equipment in the Fitness Studio, and new landscaping and décor on the hotel’s outdoor Park Terrace. The Galleria Park Hotel also offers a hosted daily wine hour, complimentary WiFi access and pets-stay-free policy. 

Inn at the Presidio 
Location: 42 Moraga Ave., 94129
The Presidio
Rooms: 26 
Completion date: July 2013 
Media Contact: Paul Burditch, 415-874-9696, 

The 26-room Inn at the Presidio, which opened on April 1, 2012, expanded in July 2013 to include an additional four rooms in a nearby historic house.  The guestrooms, a project of the Presidio Trust, are located in a rehabilitated historic house on Funston Avenue, just down the street from the Inn at the Presidio. Funston Avenue, also known as “Officers’ Row,” is lined with wood-frame homes that make up the oldest intact streetscape in San Francisco. The Inn at the Presidiois the first hotel to open in the Presidio of San Francisco, a National Historic Landmark and national park site. Located on the Main Post at 42 Moraga Ave., the inn is a member of the Historic Hotels of America. Originally Pershing Hall Bachelor Officers Quarters (BOQ), the building that houses the Inn at the Presidio is a three-story, Classic Revival brick building built in 1903. A grand front porch, entrance hall with a central staircase, outdoor deck with fire pit and views of San Francisco Bay and the Golden Gate Bridge from the top level are complemented by comfortable, contemporary furnishings. Two meeting rooms, accommodating up to 25 individuals, are available. Guests have access to a complimentary continental breakfast buffet as well as an evening wine and cheese reception. For the younger set, there’s milk and cookies. The Presidio spans 1,491 acres including more than 1,000 acres of open space that frames the majestic Golden Gate Bridge; it became a national park site in 1994. 

Hotel Zetta San Francisco
New Name: Hotel Zetta 
Former Name: Hotel Milano
Location: 55 Fifth St., 94103 
Rooms: 116
Completion date: February 2013
Media contact: Flavor Group, 415-508-4316, 

Located at the convergence of Union Square and SOMA and steps away from San Francisco’s fashion, arts, technology and music scenes, the boutique Hotel Zetta opened in February 2013 at 55 Fifth St. Formerly the Hotel Milano, the 116-room property was originally built in 1913 and reopened on its 100th anniversary with 2,760-square-feet of meeting and event space, as well as the “ultimate playroom.” The S+R Lounge at Hotel Zetta was is an innovative concept of a “modern tech” lobby bar and adjoining playroom as the ideal social hub for the emerging mid-market tech community.  From the cocktail program to the art and design, there is a nod to all things “salvaged and rescued” explaining the lounge’s name perfectly.  

Hotel Diva Renovation
Location: 440 Geary Blvd., 94102
Union Square 
Rooms: 116
Completion date: 2012
Media contact: Jun Berton, 415-290-5191,  

Guests of Hotel Diva can be design divas at heart, but they are united in their passion for relaxation. San Francisco’s Personality Hotels selected Ruby Livingdesign to redesign one of their existing lounges at Hotel Diva in Union Square. The new lounge is now open and is an ideal in-hotel getaway for guests to recline, surf the Internet, read or even conduct a meeting. The energized yet-sophisticated colors, fabrics and textures of the Mitchell Gold + Bob Williams sofas and chairs and lighting and accessories from Oly Studios and Visual Comfort will make guests feel right at home.  Boasting fashion forward colors and an engaging staff, Hotel Diva also features a walk-of-fame sidewalk showcasing the names of celebrity guests who frequent the Diva. The lounge is open during normal business hours, and guests can access the room by obtaining a pass from the Hotel Diva front desk. The Ruby Lounge is also available for booking small meetings (by appointment only). 

Grand Hyatt San Francisco 
Location: 345 Stockton St., 94108 
Union Square  
Rooms: 685
Completion date: August 2011
Media contact: Tegan Firth Kopilenko, 

The Grand Hyatt San Francisco completed a renovation of all 685 guestrooms and suites. Project highlights include works by Bay Area-artists showcased in the rooms, flat-screen TVs and wireless or wired high-speed Internet access. The new Grand Club rooms, on floors 30 through 34, feature one-touch controls for lights and shades and hardwood floors made from sustainably harvested, chemical-free wood. 


Portola Hotel and Spa to Begin Major Bathroom Renovation
Location: 2 Portola Plaza, Monterey 93940
Rooms: 379 
Completion date: March 2016
Media contact: Jackie Olsen, 831-649-7867, 

Portola Hotel and Spa is in the middle of a bathroom remodel to be completed in 2016. This renovation includes many “green” aspects, including the recycling of all construction waste. Bathroom upgrades include LED lighting, updated vanities and tiling. The full-service hotel offers guests a rich, historical ambiance, with residential style and views of the Monterey Bay. The hotel is adjacent to Monterey Conference Center and historic Fisherman’s Wharf and is a short walk from Cannery Row and the world-renowned Monterey Bay Aquarium. Carmel, Pebble Beach, Pacific Grove and the Monterey Airport are each just a five-minute drive from the hotel. Portola Hotel and Spa is pet friendly and also includes a full-service spa, onsite dining, a fitness center, pool and Jacuzzi, a craft brewery and access to the area’s most popular attractions. 

Calistoga Spa Hot Springs Announces Completion of Major Renovation
Location: 1006 Washington St., Calistoga 94515
Rooms: 56
Completion date: May 2015
Media contact: Michael Lennon, 707-942-6269,

The Calistoga Spa Hot Springs, a geothermal hot springs resort, completed an extensive renovation in May. Located in downtown Calistoga, the 56-room hotel and spa was completely redesigned with a contemporary spa inspired look and feel. The 18-month renovation touched all aspects of the property including a redesign of the guestrooms with spa-inspired bedding, honed Italian porcelain tile showers, kitchenettes with microwave ovens and modern conveniences such as high definition LED televisions.  The focal points of the renovation are the four geothermal heated mineral pools.  The pool deck was fitted with travertine tiles, new designer-inspired pool furniture and the inclusion of grape covered arbors. Known for the therapeutic, geothermal heated mineral water and volcanic ash mud baths, the Calistoga Spa Hot Springs has been serving guests in the upper Napa Valley for nearly 50 years. 

Farmhouse Inn Expansion 
Location: 7871 River Road, Forestville 95436
Russian River Valley
Rooms: 25
Completion date: September 2014 
Media contact: Meghan Smith, 707-887-3300, 

Farmhouse has finished their expansion by adding nine new rooms and completely redoing all outdoor spaces, including the pool. Located minutes away from hundreds of wineries and world-class restaurants ranging from Sonoma Valley to Healdsburg, the Farmhouse Inn offers all the warmth and hospitality of a family owned bed and breakfast inn coupled with all the services and amenities of a Preferred Boutique Hotel. 

Casa Madrona Hotel & Spa Debuts New Mansion, Hillside Cottages and Event Space 
Location: 801 Bridgeway, Sausalito 94965
Rooms: 63
Completion date: May 2014
Media contact: Lindsay Schropp Brean, 619-255-7069, 

Located hillside in Northern California’s beautiful Sausalito, Casa Madrona Hotel & Spa announces the completion of renovations to its historic 11-room Mansion and meeting space. Exemplifying luxury, innovation, technology, service, and style, the unveiling showcases a number of notable highlights including the historic Mansion guestrooms, the new, standout 5,000-square-foot Alexandrite Suite and the 1,700-square-foot Junto meeting and event space.

Built in 1885 and listed on the National Register of Historic Places, the Mansion was originally designed and built as the private residence of William Barrett, secretary-treasurer for the San Francisco Gas and Electric Company. The Mansion and its new offerings have been updated and perfected by a world renowned design team seamlessly pairing cutting-edge technology, the finest amenities and brilliant views of the Richardson Bay and the San Francisco skyline.

Aloft Hotels, New High-Tech, High-Design, Low-Cost Hotel Brand
Location: 401 East Millbrae Ave., Millbrae 94030
Rooms: 253
Opening date: September 2012 
Media contact: Renée Roberts, 415-407-7424,  

With more than 100 Aloft hotels now open around the globe, The Aloft San Francisco Airport is one of the most vibrant in the portfolio. Located at 401 East Millbrae Ave. in Millbrae, The Aloft San Francisco Airport was the brand’s first conversion of an existing hotel and launched a brand-new phase of growth for one of the world’s most talked-about hotel brands. The hotel opened in September 2012 and offers 253 guestrooms adjacent to one of the busiest travel hubs in the world, San Francisco International Airport. For the traveler open to possibilities, Aloft Hotels is a modern, fresh, and fun destination. The hub of hip, Aloft's w xyzSM bar is always happening. Guests are allowed to mix, meet and mingle over live music and cocktails Tuesday-Friday nights.  Aloft Hotels’ high-tech, high-design, low-cost concept debuted in 2008 and is considered one of the fastest and most successful hotel launches in industry history.

Oakland Marriott City Center Completes Interior Renovations as Part of $17 Million “Reinvention” 
Location: 1001 Broadway, Oakland 94607
Rooms: 489
Remodel budget: $17 million
Completion date: April 2011
Media contact: Lisa Kershner, 510-451-4000, and Nicole Hankton,

The 489-room Oakland Marriott City Center has completed its interior renovations as a part of its $17 million reinvention. Changes include extensive upgrades to the lobby, ballrooms, guestrooms, meeting and event space, Skyline Room, and the new Great Room which includes the Level Two restaurant and Twelve Bar lounge. "All That Jazz" is the underlying theme of the hotel redesign, incorporating Oakland's strong connection to jazz history. The intention for the design was to include sophisticated yet contemporary pieces, using bright and warm colors to accent natural elements such as wood, glass and metal.

The San Francisco Travel Association is the official tourism marketing organization for the City and County of San Francisco. For information on reservations, activities and more, visit or call 415-391-2000.  The Visitor Information Center is located at 900 Market St. in Hallidie Plaza, lower level, near the Powell Street cable car turnaround. 

American Express® is the official Card partner of the San Francisco Travel Association.

San Francisco International Airport (SFO) offers non-stop flights to more than 34 international cities on 29 international carriers. The Bay Area's largest airport connects non-stop with 78 cities in the U.S. on 15 domestic airlines. SFO is proud to offer upgraded free Wi-Fi with no advertising. For up-to-the-minute departure and arrival information, airport maps and details on shopping, dining, cultural exhibitions, ground transportation and more, visit Follow us on and

#  #  #

Note to editors: For news and story ideas, follow @SFMediaRelation on Twitter.  Photos and press releases are available at

Updated April 29, 2016