San Francisco Travel transforming the destination’s visitor experience. New role created to lead the effort

A newly created role of Director of Visitor Experience will identify and lead a combination of visitor engagement, outreach and service strategies that leverage social networks, media, retail merchandising, and methods of high appeal to the 21st century traveler.
San Francisco has been named #1 for both Best U.S. Vacations and Best Summer Vacations in U.S. News & World Report’s first-ever Best Vacations rankings.
San Francisco has been named one of “The World’s Happiest Cities” in an article posted Sept. 2, 2009 on Forbes.com. San Francisco, which ranks seventh out of ten listed cities, is the only city in North America to be included in what the magazine calls “urban centers closely associated with unmitigated joy.”
The San Francisco Giants’ victory in the 2010 World Series will have long term benefits to San Francisco, according to Joe D’Alessandro, president and chief executive officer of the San Francisco Travel Association.
The San Francisco Travel Association, the City and County of San Francisco, and the San Francisco Tourism Improvement District (SFTID) continues to make great progress on delivering a two-year, $56 million upgrade and renovation of the Moscone Center, with an expected completion date of May 2012.
John Reyes, MBA, CMP, has been named executive vice president and chief customer officer, effective Sept. 1, 2011.
San Francisco has always opened its golden gates to gay and lesbian visitors. To reinforce this warm welcome, the San Francisco Travel Association has redesigned its gay travel website and developed a new marketing campaign to remind lesbian, gay, bisexual and transsexual (LGBT) travelers that “The Gate is Always Open for You.”
U.S. Travel Association’s International Pow Wow is the travel industry's premier international marketplace and is the largest generator of Visit USA travel - it is NOT a typical trade show.
San Francisco’s Moscone Center has emerged from a two-year, $56 million renovation of the North and South buildings with a combined 1.2 million square feet of function space.
San Francisco has so much for art and culture lovers in the coming months that a 48-hour weekend getaway won’t be enough – but 49 hours might just do it.