Welcome to SOMA, also known as the South of Market Area. It was once a light industrial and warehouse district, as well as a high-tech hub during the dot-com boom of the 1990s. Today, it's one of the coolest neighborhoods in San Francisco. SOMA is packed with happening bars, boutique shopping, alternative culture, museums, art galleries, and tasty restaurants. It also has great parks and is conveniently located next to lots of public transportation.