The Summer of Love Experience exhibit has ended. Please visit the de Young forcurrent exhibit information.
San Francisco’s celebration of the 50th anniversary of the Summer of Love – the 1967 counterculture phenomenon that drew nearly 100,000 young people to the city’s Haight-Ashbury neighborhood – is again convincing people to come to San Francisco and put some flowers in their hair.
Just who do you think you are? Thanks to San Francisco’s long history of cherishing outrageous self-expression, you can dress up as just about anyone you like. There’s no surer sign of a typical day in the City by the Bay than people-watching in a sidewalk cafe and seeing someone stroll down the street in a strange, gorgeous and/or sexy outfit.
2017's Summer of Love celebration at the Aquarium of the Bay has ended. Please check the Aquarium for updated events and activities.
If you're planning to come to San Francisco in 2017 for the citywide celebration of the 50th anniversary of the Summer of Love, you're in for a groovy experience. There will be plenty of things to see and do during your stay. You will also want to book your hotel room in advance as hotels fill up quickly.