Believe in San Francisco

When the going gets tough, the tough go shopping in Union Square. Indeed, in a town with abundant citywide shopping, Union Square is the most renowned source of retail therapy.

If there's one part of town that visitors — both first-timers and many-timers — equate with San Francisco, it's Fisherman's Wharf.

In the 1970s, industry moved out and artists moved in. Now, SoMa has so much to experience, including the country's most beautiful ballpark.

Old Italy, the New Deal, memories of Kerouac and the Beats and echoes of the waterfront Bohemianism meet of-the-moment eateries in North Beach.

Those little cable cars that climb halfway to the stars in Tony Bennett’s “I Left My Heart in San Francisco’’ are climbing Nob Hill, the historic and iconic neighborhood of San Francisco.

From captains of the high seas to captains of industry, the Embarcadero has often been where people first began their San Francisco journey.

This central city district encompasses everything from stately concert halls and museums to animated restaurants and wide-open public plazas just west of Downtown.

The Marina's boutiques and restaurants attract a hip, younger crowd, while the views and stately homes of Pacific Heights take your breath away.

San Francisco’s Japantown is the oldest in the U.S. From its famous Peace Pagoda to a variety of great eats, learn about this vibrant historic neighborhood.

A neighborhood full of music history, fine dining, and upscale shopping, The Fillmore packs more into a few city blocks than you can believe.

A combination of enterprise zones, high tech, arts groups, retail, and restaurants, Mid-Market is witnessing a boom.

With its pagoda-style architecture, ornate lamp posts, exotic menus and other distinctive elements, a stop here can feel more like a trip abroad than a neighborhood stroll.

Bayview is the sunniest neighborhood in San Francisco, home to 35,000 residents, nesting ospreys and some of the most urban, diverse sights and bites in the city.

The Mission District is one of San Francisco’s most of-the-moment neighborhoods, packed with trend-setting boutiques, restaurants, and more.

Regardless of your sexual orientation, no trip to San Francisco is complete without a visit to the world-famous Castro District, one of the country's first gay Neighborhoods.

Start your Summer of Love experience on the corner of Haight and Ashbury streets, where 1960s flower power blossomed.

Within Golden Gate Park, you'll find lakes, gardens, museums, golf courses and a herd of bison. The Sunset offers a zoo, views of the Pacific Ocean and tasty eats.

The southern anchor of the Golden Gate Bridge, the verdant, scenic Presidio, artfully reclaimed Crissy Field, and the Civil War-era Fort Point are just a few of the attractions in the northwest corner of town.

This gem of an island offers a bustling urban winery scene, terrific music festivals, and photo ops of San Francisco's downtown skyline.