This article is part of our Member Orientation series. To continue the series, make sure to click the next step button at the bottom of the page.
The Global Marketing Communications team at San Francisco Travel works across multiple forms of media to spread the word on all the wonderful sights, flavors, and experiences that San Francisco and the Bay Area have to offer. Here's how to work with them to reach new and valuable audiences.
What is Marketing Communications?
The marketing communications team manages content development for our website and publications, our social media channels, and cooperative relationships with key content partners. There are a few ways that you, as a San Francisco Travel member, can take advantage of these many opportunities.
San Francisco Travel's website features original content, valuable resources, and multiple tools that allow visitors to book different aspects of their San Francisco experience without needing to navigate to other sites. For our members, the most important asset of our website is the guaranteed member listing. Your listing, a key benefit at all levels of membership, is yours to customize as needed. It's what appears in any user's keyword search result. This listing is also what we link to in any content we develop that mentions your business. That's why it's very important for you to keep your listing current, which you can do through the Member Portal.
Marketing Communications produces and updates hundreds of articles about San Francisco for our audiences, both consumer and industry. Take a look at the various key landing pages of our site, from Dining and Hotels to Arts & Culture and Meeting Planners and many more. As you familiarize yourself with our content, consider where your business might fit in. While we do not guarantee our members specific content inclusions, if you feel there is a place on our site that makes sense for your business's inclusion, let us know.
Keep in mind that greater content exposure on our website may be available as part of a larger sponsorship with San Francisco Travel. Contact us for more information.
Publications and Newsletters
Each year, San Francisco Travel produces guides targeted to the visitor, meeting planner, and travel trade audiences. These guides are printed, available online, and distributed through key channels. Members at the Convention and All Access levels are automatically included in the Meeting Planner and Travel Planner guides' directories. These are frequently used industry resources and a great way to distill a lot of information about your business into a small amount of space. As with your member listing on our website, we take that information directly from what you provide in the Member Portal. (Another reason to keep your information current!)
Additionally, we publish two online-only seasonal guides for visitors (spring/summer and fall/winter), as well as an annual culinary guide. We also publish maps of San Francisco and the surrounding Bay Area. These are available at our Visitor Information Center locations. They are fully translated into eight languages other than English.
San Francisco Travel also produces a number of email newsletters, targeted to both leisure and B2B audiences. Our general leisure newsletter, distributed to subscribers all over the world, is published weekly. Specific newsletters targeting our local and LGBTQ audiences are distributed twice and once a month, respectively. You can sign up for any of our leisure newsletters here.
Active members receive our weekly Cablegram newsletter, which contains important membership notices, announcements, industry news, and event notifications. Additionally, you may receive special announcements on our key member events and special program opportunities and updates. If you are not receiving these emails, make sure to check your spam folder or let us know.
Social media is where more and more people are finding their information and inspiration. At San Francisco Travel, we speak to different audiences across multiple social media platforms. Our primary audience is our leisure market, whom we reach globally across Facebook, Twitter, Instagram and other niche and market-specific applications, including WeChat, Weibo, and TikTok. We also have Facebook and Twitter accounts dedicated to member communications. These channels are great ways to learn about upcoming events and exclusive opportunities. We also have Facebook, Twitter, and Instagram accounts dedicated to our meeting planner audience.
For opportunities to be part of the compelling visual content created for these channels, contact our Partnership team.
There are opportunities for members to advertise on our website (i.e. banner ads) and in our publications (i.e. print and banner ads). For more details, contact Linda Chase at Miles Partnership.
San Francisco Travel enjoys consistent and successful relationships with a number of third party online booking engines and other vendors. Take a look:
San Francisco Travel's partnership with Booking.com allows our hotel members to receive bookings direct from our website. Make sure your hotel business is listed with Booking.com to participate.
Our OpenTable integration provides our dining members the benefit of visitors being able to make reservations at their establishments directly from our website. Make sure your business is listed with OpenTable to participate.
San Francisco Travel partners with aRes means to serve as our attraction and tour ticketing engine. Make sure your business is listed with aRes to participate.
Members who have TripAdvisor listings will find their reviews posted on their member listings. Make sure your business is listed with TripAdvisor to participate.
SpinGo is a valued event calendaring service. On our Events page, click on the event calendar to add your own public events to the listing.
San Francisco Travel often collaborates with other media partners on special giveaways and sweepstakes. These partners include other publications, radio stations, and more. Our team will solicit members for their participation in building prize packages. These are great voluntary opportunities to gain additional exposure for your business and to increase your participation with our marketing communications team. Keep an eye out for bulletin requests to participate.
For any further questions about the role of Global Marketing Communications at San Francisco Travel and how you can better connect with the team, reach out to our Partnership team.