Travel Trade | San Francisco Travel
Group Travel

Travel Trade

San Francisco is more than a global destination. It's the west coast's gateway to North America. Learn how to plan an incredible experience.

A group taking photos at the Golden Gate Bridge

Whether you're planning group travel, luxury experiences, or incentive programs, San Francisco Travel's Global Tourism team is ready to assist you. We're prepared to help your clients experience the very best of the Bay Area, from iconic excursions to award-winning dining, inspiring culture and indulgent experiences.

The Bay Bridge and Embarcardero waterfront lit up at night.

Our Travel Trade Team

Each year, the Global Tourism division participates in travel trade shows and events around the globe. If you'd like to visit with us at any of these events, simply contact us to arrange a meeting. 

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A MUNI passenger train runs along a track in San Francisco.


San Francisco is one of the easiest cities in the world to navigate. Because the city is so compact, there are plenty of transportation options, including our world-famous cable cars, public transportation and ride-sharing.

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SFO Airport

Our Airport

San Francisco International Airport (SFO) provides nonstop service to more than 65 U.S. cities on 22 domestic airlines and to 32 international points on 27 international carriers.

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Convention at Moscone Center

Convention Calendar

San Francisco Travel shares our booked convention and meeting business on a two-year outlook. Members should use this calendar to identify upcoming periods of increased visitation in the city. 

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    Big Bus Tours

    What's New in San Francisco

    We are pleased to present this guide as a San Francisco Travel Trade news update, offering updated information on various aspects of the city. Included are details on new tours and tour companies, recently introduced attractions, transportation updates, museum exhibitions, notable events and anniversaries scheduled for 2024, and a list of new and renovated hotels.

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    Welcome Ambassadors Pier 39

    Tips for Visitors

    We know that you will enjoy all that San Francisco has to offer, from its unsurpassed beauty to its world-famous attractions and activities. Nevertheless, like any urban destination, the city faces challenges with unhealthy street behavior and safety concerns. Here are some suggestions and resources to ensure that your stay in San Francisco is safe and enjoyable.

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    North Beach during twilight
    San Francisco Travel

    Travel Trade Newsletter

    Sign up to receive our quarterly Travel Trade newsletter and keep up to date with all San Francisco and the Bay Area has to offer.

    Blue and Gold Fleet's boat at PIER 39
    SF TPG
    San Francisco

    Official Travel Planner's Guide

    Catch up on all that's new in San Francisco! Our official guide for the travel trade includes key facts, points of interest, sample itineraries, and more.

    Always San Francisco

    How Visitors See SF