Welcome to
San Francisco

Whether you’re a first-time visitor or a long-time local, San Francisco’s Golden Gate welcomes all.

Baker beach
A classic panoramic view of famous Golden Gate Bridge seen from scenic Baker Beach in beautiful golden evening light on a sunny day.

Always San Francisco.

This is the place to find out about all things San Francisco, and how you can experience the best of the city. Always iconic and always memorable. It's always San Francisco!

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Chef at Angler, a Michelin-starred Restaurant

The Guide to San Francisco’s Michelin-Starred Restaurants

With 39 Michelin stars awarded to 28 restaurants, San Francisco is no stranger to award-winning food.

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A cable car rounds a hill in San Francisco with passengers looking out the window.

Iconic SF Cablecars

The cable cars in San Francisco have made their mark on not just the city, but pop culture as well. Learn how to ride these moving national historic landmarks.

The skyline of San Francisco is seen from the air in a golden light.
A happy couple visit San Francisco's Fisherman's Wharf at night.
Always San Francisco

Win A Trip to San Francisco!

It's always iconic, always memorable, and always San Francisco. Now, the trip of a lifetime to the City by the Bay could be yours! Enter before October 15, 2023.

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in San Francisco

From luxurious hotels to affordable and boutique digs, discover your perfect place to stay in San Francisco.

The Golden Gate Bridge at sunset with a multicolored sky and the San Francisco Bay in the foreground.

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Cable cars in downtown San Francisco

View Our Digital Visitor's Guide

Check out our free San Francisco Traveler visitors guide and learn how to explore San Francisco like a local.

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Always San Francisco

How Visitors See San Francisco