San Francisco Travel has partnered with Threshold 360 to provide an upgrade to partner listings on SFTravel.com. Threshold 360 is the leading creator and archiver of immersive, 360-degree content, and pages using its integration often see traffic and engagement lifts.
Over the coming weeks of 2018 and into 2019, Threshold 360 team photographers will be in our market capturing images of our consumer-facing partners with a physical business site (attractions, retailers, dining, etc.). When their photographers visit your business, you’ll gain impressive assets that will be featured on your SFTravel.com partner listing at no additional cost. All it takes is a few minutes, and all you have to do is conduct business as usual - nothing is required of partners, as no staging, lighting, or scheduling is required, and all faces will be blurred.
Once Threshold 360 captures a location, it will be live on SFTravel shortly afterwards. Threshold 360 is making the first of a planned annual visit to the San Francisco Bay Area in late 2018. The next visit in partnership with San Francisco Travel will not be until next year.
Here are some ways in which this content can help partner listings with us:
- A Google study showed that 360º content doubled the chances an online searcher visited a location offline.
- Threshold 360 case studies have reported up to a 96% increase in clicks to “get directions” to business listings.
- Increased engagement on your listing can mean increased foot traffic and ultimately sales conversions for you.
Take a look at sample, draft Threshold 360-enabled partner listings here, here, here, and here. Previously-supplied partner images for listings will still be visible on published listings. Truly, no extra work is needed on partners' effort, and Threshold 360's experience will only serve to enhance existing listings.
Threshold 360 photographers are trained to capture evergreen content, rather than a focus on possible temporary exhibits, installations, or seasonal design.
Please note, accommodation partners will be contacted directly to schedule a visit to capture guest rooms, meeting space, and similar on-property experiences. We have started to notify main contacts at our accommodation partners to schedule a time for the Threshold 360 Field Operations team to capture your location. Scheduling will be done based on neighborhoods and specific geographic regions to ensure maximizing properties in the Bay Area.
Learn more about Threshold 360 at Threshold360.com.