Learn about the MYSF Program and why you should become a certified tourism professional.

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November 20, 2020


Every year, more than 25 million new and returning visitors come to San Francisco from all over the world. You may be the first person they meet. The impression you make and excellent service you offer will make an important difference to their visit.

San Francisco Travel and Learn iT! teamed up to create a compelling interactive program with insider tips and tricks to help front-line hospitality employees assist visitors. MYSF is designed to empower tourism employees by providing current destination knowledge about San Francisco.

Enrollment Options

The refreshed MYSF Tourism Professional Certification online course has launched! Complete the course here.

Questions? Contact the MYSF team at [email protected]

The MYSF program is more than just a certification; it's a community. We host a wide variety of events that are exclusive to MYSF graduates, where attendees can continue to learn with first-hand experience about San Francisco.


1. Attend exclusive events to become an MYSF Insider or MYSF Professional. Learn more here.

2. Add your certification to your resume and let employers know.

3. Stay engaged in the MYSF Community: Win prizes and access to special offers.

MYSF Neighborhood  Events:

Additional Resources for MYSF Graduates

Dive deeper into San Francisco’s neighborhoods. Here are additional resources for  subjects not covered in our training:

MYSF Featured Employers

SF Travel Logos

See which other Bay Area businesses are participating in MYSF.

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