Bay Area Super Bowl & FIFA World Cup Playbook
Consider this playbook your go-to small business guide for navigating the fan experience during Super Bowl LX and FIFA World Cup 2026.
Discover all the helpful do's and don'ts when promoting your activations during each Big Game.
What You'll Find
- Public Screening Tips
- Broadcasting Rights
- Commercial and Trademark Regulations
- Social Media Guidelines
- Fan Activations Guidance
- Frequently Asked Questions
Key Updates to Version 3
- Updated tournament schedule with confirmed teams for each match (pp. 11–12)
- Added team briefings for group-stage teams playing at SFBA Stadium (pp. 13–14)
- Included public viewing license application updates, including the application link (pp. 24, 27, 34)
- Added details on how license pricing is determined (pp. 24, 34)
- Added information on the license application timeline (pp. 24, 34)
- Updated the future versions section, including timing expectations for Version 4 (p. 30)
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