Bay Area Super Bowl & FIFA World Cup Playbook | San Francisco Travel
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Bay Area Super Bowl & FIFA World Cup Playbook

Consider this playbook your go-to small business guide for navigating the fan experience during Super Bowl LX and FIFA World Cup 2026.

Discover all the helpful do's and don'ts when promoting your activations during each Big Game.

What You'll Find

  • Public Screening Tips
  • Broadcasting Rights
  • Commercial and Trademark Regulations
  • Social Media Guidelines
  • Fan Activations Guidance
  • Frequently Asked Questions

Bay Area Public Screening Playbook! 

Check back in January for version 3 of this playbook.


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