Show Your Badge Toolkit

Members can offer special pricing or discounts for citywide and self-contained convention attendees who show their badge at point of purchase. This program is also great if you want to promote an existing discount or happy hour to drive more foot traffic to your business. Your deal will be featured on our Convention Deals page shared with meeting planners. Your deal will also have exposure on the Visitor Information Center screens at Moscone Center.

Submit Your Deal Here

San Francisco is welcoming an estimated 24.2 million visitors in 2026, with 38 scheduled Moscone Center events generating more than 674,000 room nights. Members who participate in Show Your Badge tap directly into this convention traffic, attracting high-spending attendees actively looking for local business deals. Sixty percent of visitor dollars are spent outside hotels in restaurants, retail, and neighborhood businesses, making badge holders prime customers for your business. With SF Travel's integrated promotion strategy—from meeting planner welcome kits to QR codes at Moscone Center—your deal reaches thousands of qualified visitors ready to spend.

Before each conference, our Convention Services team shares your deals with meeting planners to include on their event website. We also provide signage with a QR Code that links to the deals on the Visitor Information Center monitors at Moscone Center during all citywide conferences. 

Stand out from the crowd. Convention attendees have endless options for where to spend their time and money. The Show Your Badge marketing toolkit gives you the tools to stand out across multiple touchpoints—from social media to in-person signage.

Reach attendees before they arrive. Social media templates let you promote your deal directly to attendees as they plan their trip. Tag @sftravelassociation for potential amplification and extend your reach beyond the Convention Deals page.

Make it easy to spot in person. Window decals, table tents, and counter cards create physical touchpoints throughout your location. When attendees walk by or visit, they'll immediately see your badge offer displayed prominently.

Drive immediate action. QR codes on your materials link directly to your deal, letting attendees redeem or learn more with a single tap. Multiple opportunities to discover your business turn interest into visits.

Window Decals

Help attendees identify your business discount offer by featuring our official Show Your Badge Logo on your storefront window.

Table Tent Card with QR Code  

Add restaurant-specific placement on tables to promote the program directly to conference diners.

4x4 Counter Cards  

Feature compact signage at your register or host stand.

Social Media Template

Promote your deal directly to attendees on your social media. Don’t forget to tag @sftravelassociation!

If you have other suggestions of material you'd want please reach out to Natalie Sancimino at [email protected]