June 19, 2014 — The San Francisco Travel Association installed Stephen Revetria, vice president & general manager, Giants Enterprises, as chair for the 2014/15 fiscal year at the organization’s 104th Annual Luncheon meeting.
Revetria succeeds 2013/14 Chair Mariann Costello, vice president, Scoma’s Restaurant.
More than 1,000 hospitality industry leaders attended the luncheon at Moscone West where United Airlines and the American College of Surgeons were also honored.
The San Francisco Travel chair presides over the board of directors and the executive committee. Revetria will direct and guide policy at all meetings involving partners of San Francisco Travel, the executive committee and the board of directors.
“Stephen has been a tremendous partner through the years,” said Joe D’Alessandro, president and CEO of San Francisco Travel. “He has been very involved in a number of our sales missions and is also very active with Meeting Professionals International which will be holding their World Education Congress here, July 25-28, 2015. And as we ramp up for Super Bowl 50,” D’Alessandro added, “his expertise in sales and event execution — everything from the 2007 All-Star Game to the World Series, will be invaluable.”
Revetria is the second Giants executive to preside as chair of the tourism organization. In fiscal year 2008/2009, Pat Gallagher who was also with Giants Enterprises and is now with the Super Bowl 50 Host Committee, was chair of what was then called the San Francisco Convention & Visitors Bureau.
Revetria joined Giants Enterprises in 1999 and was promoted to vice president & general manager in 2009. Giants Enterprises, a wholly owned subsidiary of the San Francisco Giants, develops business opportunities and strategies to increase the visibility and use of AT&T Park beyond the Major League Baseball franchise. He has played an integral role in the development and creation of the first dedicated full-time events team at a privately financed Major League ballpark.
In addition to the All-Star Game and World Series, Revetria has managed the utilization and promotion of AT&T Park in various ventures including Cirque du Soleil, Kraft Fight Hunger Bowl and America’s Cup spectator experiences as well as major concerts such as the Rolling Stones.
Revetria is currently serving as chairman elect, Meeting Professionals International Foundation; trustee, University of San Francisco, and commissioner for the Golden Gate Park Authority. He is a past-president of the International Special Events Society of Northern California and The Guardsmen.
In opening remarks, D’Alessandro noted that “it begins here” was the thread running through much of the annual luncheon program, citing San Francisco’s reputation for innovation and advancing the social agenda. He added that the “city is evolving rapidly and the way we do business is changing, too” and cautioned that “if we are to continue to be successful, we must be committed to continuous improvement.
“We cannot rest on our laurels. We cannot sit back and expect that San Francisco’s good looks and popularity will carry us through whatever comes next,” he continued.
Entertainment during the luncheon was provided by Leung’s White Crane Lion and Dance Association, the Marcus Shelby Trio and Transcendence Theatre Company which begins its third season of “Broadway Under the Stars” at Sonoma’s Jack London State Park on June 27, 2014.
Mayor Edwin M. Lee addressed the assembly in taped remarks, commenting on tourism’s importance to the City’s economy and the upcoming developments and events that will make San Francisco even more attractive to visitors in the future. Lee was in Dallas, TX attending the U.S. Conference of Mayors which will convene in San Francisco June 19-22, 2015.
The John A. Marks Scholarship was presented to University of San Francisco student Easton Mayordomo by Kevin Carroll, executive director, Hotel Council of San Francisco, and a member of the board of the Hotel and Restaurant Foundation which assists in the selection of the scholarship winner each year. The scholarship benefits local students enrolled in college and university hospitality management programs.
The fifth annual Crystal Bridge Award was presented to American College of Surgeons (ACS). This award is presented annually to acknowledge major convention customers that bring outstanding events with significant impact for San Francisco. In taped remarks Felix Niespodziewanski, director, Convention and Meetings, accepted the award and shared with the audience that San Francisco remains the number one destination for ACS delegates. ACS has been meeting at Moscone Center since it opened in 1981 and will bring an estimated 14,000 delegates to San Francisco Oct. 26-30 for their 2014 Clinical Congress.
D’Alessandro presented the Silver Cable Car Award to United Airlines. This award has been presented annually since 1965 to an individual or organization that has made a significant contribution to San Francisco’s visitor industry. United Airlines which has served San Francisco International Airport since 1934, operates more than 50 percent of all flights at the airport and currently has more than 10,000 employees in the Bay Area.
The San Francisco Travel Association’s 104th Annual Luncheon was sponsored by United Airlines and Webcor Builders. Webcor Builders has transformed the city skyline with projects including the construction, renovation and coming expansion of Moscone Center, hotels such as the Intercontinental San Francisco, W San Francisco and Hotel Vitale, the California Academy of Sciences, the Museum of the African Diaspora, and the expansion of SFMOMA and the construction of Transbay Transit Center. United Airlines, together with United Express, operates nearly 300 daily flights out of San Francisco International Airport, United’s principal gateway to the Pacific. On June 9, 2014 United Airlines began offering service from San Francisco to Chengdu, China, the fourth-largest Chinese city, becoming the first carrier to fly nonstop from the U.S. to mainland China, beyond Beijing and Shanghai, and the first U.S. carrier to serve Chengdu. This October the airline will begin service from San Francisco to Tokyo’s Haneda airport, subject to government approval. United is a contributor to the San Francisco Opera, Asian Art Museum and Boys and Girls Club of San Francisco among others.
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