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For Journalists: Resources and Services

Find contact information for global media relations staff and get access to press materials, photo and video libraries and more.


Thank you for your interest in San Francisco.  At the San Francisco Travel Association, we represent more than 1,300 businesses in and around San Francisco and assist thousands of journalists each year.  Our goal is to assist you as quickly and thoroughly as possible.  This is an outline of some of the services we provide to the media.

Media Visits/Editorial Tours

If you are planning a visit to San Francisco and need assistance with story ideas or travel itineraries in San Francisco, please complete and return the Media Assistance Form at the earliest possible opportunity. The earlier you contact us, the more we may be able to assist you.

Please provide information on the number of readers for print media, unique visitors per month for websites and blogs and followers on social media channels. 

We require three weeks’ notice, longer for visits during our busier months (June-October). Requests for complimentary or press-rated accommodations are handled on an individual basis. Specific dates must be provided before accommodations can be arranged.

San Francisco Travel is not able to pay for airfare to bring journalists to San Francisco, nor can we guarantee complimentary ground transportation. If complimentary meals or tours are arranged for you, a gratuity of 18-20 percent to the server or guide is customary.

Film Permits

If you are planning to shoot film or video in public places in San Francisco, you must contact the City of San Francisco Film Commission for a Film Permit. Call (415) 554-6241 or visit  The Film Commission is not associated with the San Francisco Travel Association.

Photo Video Library

San Francisco Travel offers an online media library of hundreds of digital images, as well as stock video footage (b-roll) available for non-commercial use in promoting travel to San Francisco.   

Visit, complete the brief registration and verify your account. Once completed, you will receive downloading access within 48 hours.

San Francisco Travel Website

Our official website,, provides suggested itineraries, story ideas, special event information, hotel reservations, neighborhood descriptions and more.  

San Francisco Travel Media Section

The Media section of the San Francisco Travel website  contains links to:

A Request for Media Assistance form – our staff will respond promptly 
“What’s New in San Francisco” – current and past editions are available
Classic San Francisco stories and other recent press releases

Under the Explore banner you can discover:







Arts & Culture 

Special Sections for Specific Audiences

Meeting Planners

Travel Trade 


Social Media

For media updates, follow @SFMediaRelation on Twitter.  

For an insider’s perspective, follow San Francisco: The Official Guide on Facebook at  Follow San Francisco on Twitter at

On Instagram, it’s @onlyinsf.  Our Pinterest is

To receive our monthly consumer newsletter, sign up at

Visitor Information Center

San Francisco Travel’s main Visitor Information Center is located at 749 Howard St., adjacent to the Moscone Convention Center.  San Francisco Travel also operates Visitor Information Centers at Macy’s Union Square and in Chinatown at 625 Kearny St. (opens January 2019).  San Francisco Travel is also a partner at the California Welcome Center at PIER 39.  

For general information on activities, transportation and lodging in San Francisco, call the Visitor Information Center at 415-391-2000.

Visitors Planning Guide

The Visitors Planning Guide can be downloaded at To receive a copy by mail in the U.S., call (415) 391-2000, write to the San Francisco Travel Association, 900 Market St., San Francisco, CA 94102-2804; or send an email to The guide may be ordered at Domestic and international shipping charges apply.