Pantheon Media & SF Travel Launch Hit Replay

SAN FRANCISCO, Calif. | July 3, 2025 – Pantheon Media, in official partnership with the San Francisco Travel Association, today announced the release of Hit Replay, an interactive music-trivia app designed to guide fans through the Grateful Dead’s six-decade journey in their hometown of San Francisco. The free download app is the first digital touchpoint of the upcoming “Grateful Dead @ 60 – San Francisco Legacy Project,” a summer-long slate of podcasts, live events, and citywide activations leading up to the Golden Gate Park anniversary celebration Aug 1-3. The app is a companion piece to the limited weekly podcast series produced by Pantheon Media and hosted by Bay-Area radio legend Marla Davies. 

A Game Built for Deadheads

Hit Replay drops a fresh quiz every Thursday up through the Anniversary concerts, matching each week’s podcast episode focused on a specific decade of the Grateful Dead’s legacy. Players hear concert snippets - from the Fillmore freak-outs of ’66 to the Warfield acoustic nights of ’80 - and race the clock to correctly guess the song, venue, and year. Answers unlock bite-sized lore, archival photos, and “excavation points” that feed the player’s score.

Quotes

“Hit Replay isn’t just another trivia app - it’s a time machine,” said Christian Swain, CEO of Pantheon Media. “We wanted fans to hear San Francisco change as the Dead did, and Spooler’s audio engine let us weave music, memories, and game play into one seamless ride.”

“The Grateful Dead’s story is inseparable from San Francisco’s,” added Lynn Bruni-Perkins, EVP & Chief Marketing Officer at San Francisco Travel. “By putting venue facts, neighborhood tips, and local offers right inside the game, we’re turning every correct answer into an invitation to explore the city today.”

Key features

• Weekly themed quizzes: Six decades; six new games (July 3 – Aug 7)

• Authentic audio fragments: Sourced from setlist-verified shows
• Real-time scoring: Compete daily against other Deadheads

• Travel tie-ins: In-app discounts on S.F. tours, hotels, and other S.F. fun

Powered by Spooler 

Hit Replay’s audio-first experience is built using Spooler’s dynamic storytelling tools. The next-generation platform stitches pre-recorded clips, real-time text-to-speech, and listener responses to stream seamless, voice-activated stories and games across web, mobile, and in-car players.

Availability

Hit Replay is available now for free as an iOS app and as a Web based app. Coming soon to Google Play. The app is free; with optional in-app purchases including bonus questions and content coming soon. Play now here: hitreplay.app

About Pantheon Media

Pantheon Media is the world’s largest music-podcast network, delivering 8 million annual listeners across 130 shows. From classics like Rock N Roll Archaeology to official artist-hosted series with Metallica and The Struts, Pantheon turns listening into active fandom. www.pantheonpodcasts.com

About San Francisco Travel Association

San Francisco Travel is the official destination marketing organization for the City and County of San Francisco. The city is one of the top tourism and meeting destinations in the U.S., attracting over 23 million visitors annually. In 2024, total visitor-related spending contributed $9.26 billion into the San Francisco economy and supported nearly 62,000 jobs.

For information on reservations, activities and more in San Francisco, visit www.sftravel.com

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