Media

What’s New in San Francisco for Winter 2025 and Beyond

Global sporting events, an arts renaissance and a fresh line-up of dining experiences invite visitors to explore the magic of San Francisco

San Francisco Travel Launches First-Ever Martini Trail Featuring 23 Perfected Martinis

A spirited new trail invites cocktail lovers to sip their way through the city that helped make the martini a legend

San Francisco Travel Forecasts Lodging Growth in 2025–26

Conventions, global events, and major festivals fuel momentum for San Francisco’s visitor economy

San Francisco Travel Returns to Rose Parade® in 2026, Showcasing Iconic Landmarks and City Spirit

SAN FRANCISCO, CA (August 25, 2025) — The San Francisco Travel Association will bring the city’s iconic charm, diverse culture, and world-renowned hospitality to a global audience when it debuts its first float in nearly 50 years at the 2026 Rose Parade®. In keeping with the parade’s official theme, “The Magic in Teamwork,” San Francisco’s float will celebrate the people, places and shared experiences that unite the city and inspire visitors from around the world.

San Francisco Travel Association and ALHI Announce Strategic Partnership

San Francisco (July 9, 2025) – The San Francisco Travel Association and Associated Luxury Hotels International (ALHI), a global leader in sales representation for independent luxury hotels and resorts, cruise lines, and destination management companies, announced a new strategic partnership designed to attract more meetings, incentives, and conference business to San Francisco.

This marks ALHI’s first formal partnership with a city destination marketing organization (DMO). 

Pantheon Media & SF Travel Launch Hit Replay

A First-of-its-Kind Podcast Puzzle App Celebrating 60 Years of Grateful Dead in San Francisco: Weekly live challenges, rare audio clips, and S.F. history put Deadhead knowledge to the test—now on iOS and Android.

San Francisco Celebrates the Grateful Dead’s 60th Anniversary

Citywide Festivities Honor the Iconic Band’s Lasting Legacy

Creativity in Full Force: San Francisco Unveils Major Exhibitions, Immersive Art, and Bold Public Works

San Francisco (May 5, 2025)—This summer, creativity takes over San Francisco. Major exhibitions, boundary-pushing installations, and bold public art are transforming museums, galleries, and open spaces across the city, offering visitors an immersive, exhilarating season of discovery.

The San Francisco Museum of Modern Art’s (SFMOMA) impressive exhibition program includes major presentations of celebrated artists’ works:

The Beat of the Bay: San Francisco’s Ultimate Lineup of Music Festivals and Summer and Fall Events

San Francisco (May 5, 2025) – San Francisco pulses with the sound of celebration every summer and fall. From iconic music festivals and dance parties to free concerts and cultural parades, the city delivers an unforgettable season of rhythms, beats, and community spirit, with many events free to all.

At the Table of Innovation: San Francisco’s New Restaurants, Global Fusion, and Bold Flavors

SAN FRANCISCO (May 5, 2025) — San Francisco’s dining scene is breaking new ground this season with bold flavors, inventive fusion, and a fresh wave of culinary creativity across the city. Here’s what’s new — and next — on San Francisco’s table.