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San Francisco Celebrates the 50th Anniversary of the Summer of Love in 2017

A Year Full of Exhibitions, Events and Activities Explore the Summer that Changed Everything


Oct. 10, 2016 (Updated Jan. 19, 2017) - In 1967 nearly 100,000 young people converged on the Haight-Ashbury neighborhood, turning San Francisco, CA into the epicenter of a cultural phenomenon known as the Summer of Love. During this transformative time, music, fashion, art and new ideas flourished and there was a feeling that everything was possible.  

That feeling never left the city. The young hippies that gathered in the city 50 years ago, and the sons and daughters of those who wore flowers in their hair, went on to stand up for civil rights and the environment, dared to question authority and still flock to the Haight-Ashbury neighborhood, forever linking the city to the counterculture and the ideas it launched, nurtured and spread.  

In October 2016, exactly 50 years after the Love Pageant Rally, a spirited gathering in the Panhandle of Golden Gate Park that helped put into the motion the events that led to the Summer of Love, San Francisco Travel and the California Historical Society (CHS) are announcing a year-long celebration of the transformative Summer of 1967.

For visitors to San Francisco in 2017, the 50th anniversary will be a celebration with major exhibitions at some of the region’s top museums, featuring art, photography, posters, fashion and rare archives.  There will be lively festivals, special events and music and dance performances looking back at the Summer of 1967 and exploring what that period meant then and now.  The celebration will also include a range of service and volunteerism events inspired by the original Summer of Love. 

The region’s diverse cultural organizations and non-profit organizations will explore not only the history of the Summer of Love, but how the counterculture it represented continues to affect the way we think and live today.

San Francisco Travel and the California Historical Society have joined forces on the 50th anniversary of the Summer of Love. 

Celebrating this rare moment in history, the California Historical Society provides the detailed historical and cultural context for this seminal summer through its new website,, and its own exhibition, “On the Road to the Summer of Love.”   CHS has rallied cultural partners throughout the region to create a comprehensive celebration with exhibitions such as the de Young Museum’s expansive “Summer of Love: Art, Fashion and Rock & Roll.”  

“In the summer of 1967, San Francisco was fertile ground for an emerging counterculture movement that blossomed into a season that changed the world, giving rise to art, technologies, revolutionary politics, the international hippie lifestyle, and fostering emerging rock musicians—all of which continue to resonate today,” notes Dr. Anthea Hartig, executive director/CEO of the CHS. “Fifty years later, we’re honored to work with San Francisco Travel and dozens of cultural and civic partners to celebrate and remember this seminal moment.”

San Francisco Travel, the primary resource for visitors, has launched a special website,, which provides an ever-expanding guide to the whole groovy scene, including events and itinerary ideas tours that follow the footsteps of great musicians like Jerry Garcia, Janis Joplin and Jimi Hendrix.  Through a partnership with, hotel reservations can be made on San Francisco Travel’s home page,  

“The Summer of Love made the concepts of peace, love, hope and sharing part of the landscape of San Francisco.  It’s no wonder that the city continues to attract millions of visitors from around the world who come to revel in the spirit of openness and innovation,” said Joe D’Alessandro, president and CEO of San Francisco Travel.  “In 2017, we invite the world to come and discover the magic that was born here 50 years ago.  We think they’ll find the city as welcoming now as it was in 1967.”

Plans are currently underway for a variety of events and other “happenings.” Below are some of the highlights confirmed to date.  (Media can find an updated Fact Sheet with all events and activities at 

Dec. 9, 2016-Fall 2017 Monterey Regional Airport: “Feeling Groovy,” Art at the Airport
Dec. 11, 2016-April 2, 2017 History Museum of Sonoma County: “The Beat Goes On – Peace, Love and Rock & Roll in the North Bay
Jan. 26, 2017-June 17, 2017 San Francisco Arts Commission Galleries at City Hall; “Jim Marshall’s 1967
Feb. 8-May 21, 2017 Berkeley Art Museum and Pacific Film Archive; “Hippie Modernism: The Struggle for Utopia
April 8-Aug. 20, 2017 de Young Museum; Summer of Love: Art, Fashion and Rock & Roll
April 26-Aug. 27, 2017 “Summer of Love: Jimi Hendrix” at the Museum of the African Diaspora (MoAD)
April 28- Aug. 7, 2017. “Elaine Mayes: It Happened in Monterey” at SFO Museum
April-Aug. 2017 The Cartoon Art Museum; “Comix from the Summer of Love
May 12-Sept. 10, 2017 California Historical Society; “On the Road to the Summer of Love
June 24-Oct. 1, 2017 Asian Art Museum: Flower Power 
July 2017-Sept 2017 San Francisco Public Library: 50th Anniversary of Love and Haight

Jan. 14, 2017 The Human Be-In 50th Anniversary Celebration - A Rededication to Peace, Love, Community and Activism
Jan. 14, 2017 The Digital Be-In 17 
Feb 11-26, 2017 Pier 39; Tulipmania
March 4-5, 2017 San Francisco History Days at the Old Mint
May 3-June 7, 2017  Summer of Love Film Series at the Museum of the African Diaspora (MoAD)
May 31, 2017 Public Talk: Summer of Love or Vietnam Summer 
June 8-Aug. 10, 2017  Psychedelic Soul: Black Cultural Awakening during the Summer of Love in San Francisco, 1965-1969
June 10, 2017 Walking Tour: Summer of Love/Vietnam Summer
June 23, 2017 Pier 39’s 60’s Dance Party 
June 25, 2017 50th Anniversary Summer of Love Blankets at AT&T Park
July 21, 2017 Flower Piano "Summer of Love" Sing-along at San Francisco Botanical Garden 
July 27-29, 2017 Revisiting the Summer of Love, Rethinking the Counterculture: A Conference on the 50th Anniversary of the Summer of Love

April 29, 2017 Telegraph Avenue Summer of Love Street Fair
May 7, 2017 How Weird Street Faire: Summer of Weird
May 27-28, 2017 Carnaval San Francisco: “El Corazon de San Pancho -- The Heart of San Francisco”
June 16-18, 2017 50th Anniversary Monterey International Pop Festival 
June 30-July 4, 2017 The Marin County Fair: Let the Funshine In!
June 2017 40th Anniversary Haight Ashbury Street Fair 

Feb. 23-24, 2017 Luther Burbank Center for the Arts, Fox Theater, “Experience Hendrix Tour
May 2017 Yerba Buena Center for the Arts and Smuin Contemporary Ballet; “Summer of Love 
June 3 and 4, 2017 Shoreline Amphitheatre: Dead & Company
June 7-July 2, 2017 American Conservatory Theater: “A Night with Janis Joplin”
June 10, 2017 Magic Mountain Play Music Festival: “HAIR!” In Concert

Visitors to San Francisco can also enjoy walking tours, apps and hop-on, hop-off tours that follow the footprints of this seminal summer.  The spirit lives on at locations like the Fillmore Auditorium and Golden Gate Park. Displays at the Hard Rock Café at Pier 39 include an autographed Grateful Dead guitar, clothing worn by Jerry Garcia and Jimi Hendrix and one of the last photos of Janis Joplin. Madame Tussauds invites visitors to get close to lifelike recreations of these luminaries and others.  “Beach Blanket Babylon,” the world’s longest running musical revue, gives the hippies a lighthearted sendup.  

In a case of perfect timing, the Haight-Ashbury neighborhood is currently in the process of receiving city landmark status because of its significance during with the counterculture movement of the 1960’s when this area of San Francisco was the nation’s epicenter for hippies and what were then considered anti-establishment lifestyles.

About the California Historical Society

The California Historical Society, founded in 1871, is a nonprofit organization with a mission to inspire and empower people to make California’s richly diverse past a meaningful part of their contemporary lives. It holds one of the top research collections on California history, which includes over 35,000 volumes of books and pamphlets, more than 4,000 manuscript collections, and about 500,000 photographs documenting California’s social, cultural, economic, and political history and development, including some of the most cherished and valuable documents and images of California’s past. Learn more at

About San Francisco Travel

The San Francisco Travel Association is the official destination marketing organization for the City and County of San Francisco. For information on reservations, activities and more, visit,  read the Visitors Planning Guide or call 415-391-2000.  San Francisco Travel operates Visitor Information Centers at Hallidie Plaza, 900 Market St. at the corner of Powell and Market streets, and on the lower level of Macy’s Union Square.  San Francisco Travel is also a partner at the California Welcome Center at PIER 39.  

American Express® is the official Card partner of the San Francisco Travel Association.

San Francisco International Airport (SFO) offers non-stop flights to more than 46 international cities on 39 international carriers. The Bay Area's largest airport connects non-stop with 79 cities in the U.S. on 13 domestic airlines. SFO is proud to offer upgraded free Wi-Fi with no advertising. For up-to-the-minute departure and arrival information, airport maps and details on shopping, dining, cultural exhibitions, ground transportation and more, visit  Follow SFO on and   

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Note to editors:  Press releases and other media resources are available at  

The San Francisco Travel Photo Video Library is available at

Media Contacts: 

San Francisco Travel,

  • Laurie Armstrong, Director, Media Relations-U.S. & Canada, 415-227-2615, [email protected] 
  • Elisabeth Wieselthaler-Toelly, Director, Media Relations-International, 415-227-2603, [email protected]

California Historical Society,