January 8, 2010 — The San Francisco Book and the San Francisco Visitors Planning Guide, published by the San Francisco Convention & Visitors Bureau (SFCVB), have been given a cover-to-cover makeover for the new year.
“We know that our visitors find San Francisco an amazingly ‘compact’ destination, easily explored on foot or by public transit, and each neighborhood is like another city within the city,” said Matt Stiker, EVP and Chief Marketing Officer. “We took our cues from our guests and created a publication that is neighborhood centric, and knowing that most of our visitors have online access while they visit, mingles new feature material with extended content on our Web site, Facebook postings and even the occasional ‘tweet,’” he added. “We’ve adopted a much more personable tone to the copy and featured many ‘Only in San Francisco’ experiences. We tap into San Francisco’s wry sense of humor and the serendipity that makes visiting this city so unique and special.”
The guides open with a “What’s Fresh” section that includes coverage on “can’t miss” museum exhibits, “high profile” tourist favorites paired with lesser-known local gems, articles on food trends, museum gift shops and some wallet-friendly tips on 10 things to do for under $10.
A section on 15 San Francisco neighborhoods complements the SFCVB’s Web site, www.onlyinsanfrancisco.com, that features the same neighborhood designations and a directory of all the businesses located in each area. Each neighborhood has a brief personality profile and an inset map to help visitors get their bearings. Tucked into the pages is a spectacular gatefold of the Golden Gate Bridge; the flip side of the gatefold offers a map and information on Golden Gate Park.
For regional expeditions there are suggested road trips and an entire section dedicated to “Beyond the Bridge.” Wineries, attractions, restaurants and retailers north, south and east of San Francisco are showcased in this section. A special section on the wine country offers suggestions for wine tasting; wine and food pairings; brief overviews of Northern California’s major wine regions, and a calendar of wine country events.
The “City Basics” coverage in the guide includes tips on public transit, driving distances to more than 30 destinations and information on San Francisco International Airport. Members of the SFCVB also have brief listings throughout this section. This is where readers can easily reference sightseeing companies, attractions, wineries, restaurants, retailers and other visitor-related services. The San Francisco Visitors Planning Guide also includes an extensive section on accommodations ranging from hostels to grand hotels.
At 6.75- by 10-inches, the new guides are also slightly larger than their predecessors. The result is a bigger canvas for images of the city and easier-to-read text.
Published semi-annually in June and December, the guides include a six-month calendar of events; fold-out maps of the city showing major transit lines and the Greater Bay Area, and interviews with local experts including Chef Annie Somerville of Greens Restaurant and Lorraine Sanders, author of www.sfindiefashion.com. A new section, Ask VIC, is a distillation of F.A.Q.s from the SFCVB’s Visitor Information Center.
Weaver Multimedia Group is the official publications partner of the SFCVB.
To receive a visitor kit which includes the 132-page San Francisco Visitors Planning Guide, order online at www.onlyinsanfrancisco.com, send an email to firstname.lastname@example.org, call 415-391-2000 or write to the San Francisco Convention & Visitors Bureau, 900 Market St., San Francisco, CA 94102. Visitor guides are also available at the Visitor Information Center at 900 Market St. at the corner of Powell and Market streets, lower level, Hallidie Plaza. Domestic and international shipping charges will apply to all orders.
The San Francisco Visitors Planning Guide is also available at California Welcome Centers at the following locations: Barstow, Merced, Oceanside, Oxnard, Pier 39, Pismo Beach, San Jose International Airport and Santa Rosa.
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