SAN FRANCISCO — The San Francisco Convention & Visitors Bureau (SFCVB) has hired Lisa Hasenbalg as Director of Arts & Culture Marketing.
In her new position, Hasenbalg will promote San Francisco as a cultural destination to local, national and international visitors, travel trade professionals and journalists and serve as a liaison to the city’s thriving arts community.
“A large part of San Francisco’s appeal as a travel destination stems from our arts and culture. They influence our lifestyle and make this a better place to live,” said Matt Stiker, SFCVB executive vice president/chief marketing officer. “Lisa’s experience and vision will help ensure that these elements — from heritage and neighborhood celebrations to classic and contemporary arts — play a vital part in the visitor experience.”
"Grants for the Arts' 20 year partnership with SFCVB has enormous value for our arts community and our visitors alike. We look forward to working with Lisa to strengthen and deepen these ties,” said Kary Schulman, director of Grants for the Arts.
Hasenbalg has a solid professional background in both marketing and the arts. Most recently, she was Director of Cultural Tourism Marketing with the Pasadena Convention & Visitors Bureau. Previous positions also include Director of Destination Marketing with the Performing Arts Center of Los Angeles County (Music Center) and Manager of Visitor/Convention/Tourism Services with Target Corporation/Marshall Field’s in Chicago.
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