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The San Francisco Convention & Visitors Bureau Presents Inaugural Crystal Bridge Award to Oracle

At its 100th Annual Luncheon today, the San Francisco Convention & Visitors Bureau presented the inaugural Crystal Bridge Award to Oracle.


July 6, 2010 — At its 100th Annual Luncheon today, the San Francisco Convention & Visitors Bureau (SFCVB) presented the inaugural Crystal Bridge Award to Oracle. This new award will be presented annually to honor major convention customers that bring outstanding events with significant impact for San Francisco. The presentation was made by David Chiu, President of the San Francisco Board of Supervisors. Jodi Morrison, Senior Director of Event Marketing Technology & Operations, accepted the award on behalf of Oracle.

In addition to bringing more than 40,000 attendees and $100 million in economic impact (2009 figures) to the city during its Oracle Openworld events, Oracle has worked with the Bureau, Moscone Center, vendors and hotels to develop innovative meeting-industry strategies that help San Francisco and the environment:

  • Oracle began implementing Green initiatives at Oracle OpenWorld in 2007, engaging with the Bureau, Moscone Center, vendors and hotels to implement more environmentally friendly practices.
  • Oracle stopped serving bottled water, instead served filtered tap water to attendees. This prevented 460,000 bottles going to the landfill with every meeting.
  • Working with Hartmann Studios, Oracle began the Green Angels program to assist attendees in properly placing their waste in the correct receptacles. And they created the Ready, Set, Connect and Green Marketplace education programs for attendees.

In addition, Oracle’s commitment to corporate citizenship and the time and effort of its’ employee volunteers also benefits the City.

  • In 2007 Oracle sponsored the beautification of the 8th and Harrison off ramp.
  • Oracle volunteers worked on Building Classrooms Building Futures at San Francisco Community Impact projects at 320 Jones and at San Francisco Academy.
  • Volunteers worked with Friends of the Urban Forest to help plant 30 new trees in neighborhoods surrounding Moscone Center and North of Market and in the Excelsior district.
  • At Ocean Beach, employees removed debris as part of the Coastal Beach Cleanup.
  • At Crissy Field, Oracle volunteers helped clean up and restore plants.
  • Oracle volunteers also help with maintenance and beautification of San Francisco Zoo.
  • Oracle Giving funds the California State Parks Foundation annually in support of Earth Day Restoration and Cleanup projects at Candlestick Point State Recreation Area.
  • Oracle Giving funded the Golden Gate National Parks Conservancy's revitalization of the Presidio trails, bikeways and overlooks, and restoration of the Presidio Main Post.

In accepting the award, Morrison said, “Oracle and the City of San Francisco have a long and successful partnership. We appreciate the City’s efforts and ongoing support, and look forward to working together in innovative ways to make our events a success.”

The SFCVB’s 100th Annual Luncheon is made possible by the following sponsors:


  • Blueprint Studios
  • David Perry & Associates, Inc.
  • Flying Moose Pictures
  • Island Creative Management
  • Oracle Corporation
  • Projection Presentation Technology
  • San Francisco Municipal Transportation Agency
  • Savor...San Francisco
  • The Moscone Center SMG/The Moscone Center
  • Sonoma Valley Visitors Bureau
  • Stage Rigging, Inc.


  • San Francisco Giants
  • California Academy of Sciences
  • Handlery Union Square Hotel
  • PIER 39
  • San Francisco International Airport
  • The Freeman Companies
  • Virgin America
  • Wax Museum at Fisherman's Wharf
  • Where Magazine + Where GuestBook


  • Advanced Reservation Systems, Inc. (ARES)
  • Bauer's Intelligent Transportation
  • JetBlue Airways
  • Maloney Security, Inc.
  • MJM Management Group
  • San Francisco Business Times
  • San Francisco Chronicle San Francisco
  • Marriott Marquis
  • Scoma's Restaurant
  • United Airlines