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San Francisco Convention & Visitors Bureau presents Silver Cable Car Award to Cable Car Operators

At its 100th Annual Luncheon Meeting today, the San Francisco Convention & Visitors Bureau presented the Silver Cable Car Award to the cable car operators.


July 6, 2010 — At its 100th Annual Luncheon Meeting today, the San Francisco Convention & Visitors Bureau (SFCVB) presented the Silver Cable Car Award to the cable car operators.

The Silver Cable Car Award is presented annually by the SFCVB to an individual or organization that has made a significant contribution to San Francisco’s visitor industry.

The city’s cable cars, operated by the San Francisco Municipal Transportation Agency, were named a National Historic Landmark in 1964 by the US Interior Department’s National Park Service.

The operators of these nationally designated moving landmarks are conductors, who operate the rear brake, collect the fares and oversee the boarding and disembarking, and grips, who operate the vehicle as it “grips” the underground cable moving at a steady 9.5 miles per hour. At a grade of 17 percent over Nob Hill and 21 percent along Hyde St., it’s a team effort.

“Cable cars have been immortalized in music, movies, television shows and advertising campaigns. They are the namesake of our annual award because they represent a true ‘Only in San Francisco’ experience,” said Joe D’Alessandro, SFCVB president and CEO. “They are a part of the heart and soul of San Francisco and they support the SFCVB’s vision of being the most compelling destination in the world, helping to ensure memorable stays and repeat visits to San Francisco.”

Frank Alejandro, Sr. Operations Manager and Manager of Rail Operations with the San Francisco Municipal Transportation Agency, accepted the award on behalf of the cable car operators.

The award was presented by Celia Kupersmith, general manager of the Golden Gate Bridge, Highway and Transportation District, figuratively from one icon to another.

Previous recipients of the Silver Cable Car award include Herb Caen, Pulitzer Prize-winning columnist with the San Francisco Chronicle; Willie Mays of the San Francisco Giants; Jackson K. Hu, one of the impresarios behind the Chinese New Year parade and festival; Ruth Asawa, noted Japanese American artist; U.S. Senator Dianne Feinstein; the San Francisco 49ers; and Steve Silver of “Beach Blanket Babylon,” Kary Schulman of Grants for the Arts, the San Francisco Pride Celebration, Carol Shorenstein Hays of SHN and last year’s recipients, San Francisco’s Fisherman’s Wharf.

The SFCVB’s 100th Annual Luncheon was made possible by the following partners:


  • Blueprint Studios
  • David Perry & Associates, Inc.
  • Flying Moose Pictures
  • Island Creative Management
  • Oracle Corporation
  • Projection Presentation Technology
  • San Francisco Municipal Transportation Agency
  • Savor...San Francisco
  • The Moscone Center SMG/The Moscone Center
  • Sonoma Valley Visitors Bureau
  • Stage Rigging, Inc.


  • San Francisco Giants
  • California Academy of Sciences
  • Handlery Union Square Hotel
  • PIER 39
  • San Francisco International Airport
  • The Freeman Companies
  • Virgin America
  • Wax Museum at Fisherman's Wharf
  • Where Magazine + Where GuestBook


  • Advanced Reservation Systems, Inc. (ARES)
  • Bauer's Intelligent Transportation
  • JetBlue Airways
  • Maloney Security, Inc.
  • MJM Management Group
  • San Francisco Business Times
  • San Francisco Chronicle
  • San Francisco Marriott Marquis
  • Scoma's Restaurant
  • United Airlines