SAN FRANCISCO - July 22, 2015 - The San Francisco Travel Association and Airbnb today announced a new destination promotion partnership, the first of its kind for a destination marketing organization. This pioneering partnership leverages the sharing economy as a new way of meeting the needs of San Francisco visitors and driving the economic impact of tourism to neighborhoods throughout the city, highlighting local Airbnb hosts who welcome and share their love of San Francisco with visitors every day.
"The growth of the sharing economy has generated new visitor demands for creative lodging and transportation options around the world. San Francisco is excited to be the first destination to formalize a relationship in this exciting new space," said Joe D'Alessandro, president and CEO of San Francisco Travel.
“The development of platforms that enable individuals to share their resources was born in San Francisco, the ‘innovation capital of the world,’ as Mayor Ed Lee has noted time and time again,” D’Alessandro added, “This partnership is a step towards ensuring that customer needs and industry standards within the ‘traditional’ and ‘sharing’ economies are more closely aligned,”
“Airbnb is part of the evolution of the travel industry. As the destination marketing organization for San Francisco, we’ll continue our strong relationship with the hotel community as we leverage this new way of doing business which extends to many business sectors within our industry to meet the needs of our visitors, provide increased value for our partners and expand tourism-related revenue overall,” D’Alessandro said.
Together, the San Francisco Travel Association and Airbnb will connect tourism to neighborhoods by encouraging visitors to live like a local. There will be neighborhood tourism tool kits created for local merchants, and unique content about local neighborhoods, businesses and experiences throughout the city. Additionally, Airbnb will be connected to meeting and event planners to achieve peak attendance during city-wide conventions and big events while meeting the diverse lodging preferences of a wide range of delegates coming to the city.
“Airbnb sees the city of San Francisco through both the eyes of the people who live here and the people who visit here,” said Chip Conley, Airbnb’s Head of Global Hospitality and Strategy. “With an estimated 72 percent of the approximately 6,000 San Francisco hosts located outside the main hotel districts, Airbnb helps connect visitors to more of the city’s diverse neighborhoods and businesses in meaningful ways. By partnering with San Francisco Travel, we’ll also ensure there will be a positive economic impact on the city’s neighborhoods, businesses and residents.”
About The San Francisco Travel Association
The San Francisco Travel Association is a private, not-for-profit organization that markets the city as a leisure, convention and business travel destination. With more than 1,500 partner businesses, San Francisco Travel is one of the largest membership-based tourism promotion agencies in the country.
Tourism, San Francisco's largest industry, generated record-breaking numbers in 2014. More than 18 million people visited the destination, spending in excess of $10.67 billion. More than 87,000 jobs are supported by tourism in San Francisco.
The San Francisco Travel business offices are located at One Front St., Suite 2900, San Francisco, CA 94111.
San Francisco Travel also operates the Visitor Information Center at Hallidie Plaza, 900 Market Street at the corner of Powell and Market streets. For more information, call 415-974-6900 or visit sftravel.com.
San Francisco International Airport (SFO) offers non-stop flights to more than 34 international cities on 29 international carriers. The Bay Area's largest airport connects non-stop with 78 cities in the U.S. on 15 domestic airlines. SFO offers upgraded free Wi-Fi with no advertising. For up-to-the-minute departure and arrival information, airport maps and details on shopping, dining, cultural exhibitions, ground transportation and more, visit flysfo.com. Follow SFO on twitter.com/flysfo and facebook.com/flysfo.
American Express® is the official Card partner of the San Francisco Travel Association.
Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world – online or from a mobile phone. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price point, in more than 34,000 cities and over 190 countries. And with world-class customer service and a growing community of users, Airbnb is the easiest way for people to monetize their extra space and showcase it to an audience of millions.