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San Francisco Travel Association Presents 2016 Crystal Bridge Award to UBM LLC and the Game Developers Conference


June 1, 2016 – At its 106th Annual Luncheon today, the San Francisco Travel Association presented the 2016 Crystal Bridge Award to UBM LLC and the Game Developers Conference.

Now in its seventh year, the Crystal Bridge Award is given annually to honor major convention customers that bring outstanding events with significant impact to San Francisco. Past awards have been presented to American Bar Association, American Geophysical Union, Oracle,, and the American College of Surgeons.

“In 2002, we were first asked by UBM to check availability for the Game Developers Conference, known as GDC.  We knew it would fit nicely into our new building, Moscone West, after meeting in San Jose for many years,” said John Reyes, San Francisco Travel executive vice president and chief sales officer.

“They booked for 2005 with 10,000 attendees.  They added an extra building by 2007 and by 2010 they were in all three buildings of Moscone Center with over 18,000 attendees.  In 2016, GDC had over 27,000 attendees, breaking their own record,” Reyes continued.  

“They have been flexible, meeting in nontraditional dates, and a great partner.  It's a fun and exciting event and you can feel the positive energy in Moscone Center when they are here (as long as you don't step on all the attendees sitting on the floor),” Reyes added.  “We are proud to be their preferred city.”

The Crystal Bridge Award was accepted by GDC General Manager Meggan Scavio.

“San Francisco is not only a top travel destination for our International attendees, it is the epicenter of the tech community making it the ideal location to hold an event for the best and brightest of the video game industry,” said Scavio. “We are proud to work with SF Travel and the Moscone Center to make this the home base for a fast-growing and evolving game market.”

The San Francisco Travel Association is a private, not-for-profit organization that markets the city as a leisure, convention and business travel destination.  With more than 1,500 partner businesses, San Francisco Travel is one of the largest membership-based tourism promotion agencies in the country. 

Tourism, San Francisco's largest industry, generated record-breaking numbers in 2015.  More than 24.6 million people visited the destination, spending in excess of $9.3 billion. More than 76,520 jobs are supported by tourism in San Francisco. 

The San Francisco Travel business offices are located at One Front St., Suite 2900, San Francisco, CA 94111.  

San Francisco Travel also operates Visitor Information Centers at Hallidie Plaza, 900 Market Street at the corner of Powell and Market streets and on the lower level of Macy’s Union Square.  For more information, visit

San Francisco International Airport (SFO) offers non-stop flights to more than 39 international cities on 33 international carriers. The Bay Area's largest airport connects non-stop with 77 cities in the U.S. on 14 domestic airlines. SFO is proud to offer upgraded free Wi-Fi with no advertising. For up-to-the-minute departure and arrival information, airport maps and details on shopping, dining, cultural exhibitions, ground transportation and more, visit Follow SFO on and

American Express® is the official Card partner of the San Francisco Travel Association.

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