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San Francisco Travel Introduces Cultural Concierges to Illuminate Arts and Culture during Super Bowl Week

Easily Spotted in Steam Punk-Inspired LED-Lit Capes and Top Hats, Cultural Concierges Help Connect Super Bowl City Visitors with San Francisco’s Arts and Culture Attractions


Cultural Concierges

San Francisco Travel has enlisted a crew of cultural insiders to share tips about arts events and happenings throughout the city during Game week. Wearing custom-created Victorian capes and top hats glowing with LED-lights, San Francisco’s Cultural Concierges are available to shed their light on how best to experience San Francisco’s famous cultural events and attractions. 

“The Cultural Concierges are deeply rooted in San Francisco’s cultural community and will offer insights that you can’t get in a travel book. The concierges, in their Burning Man-inspired outfits, are uniquely San Franciscan—eccentric, unexpected and generous of spirit—that’s what we are all about,” said Joe D’Alessandro, president and CEO of the San Francisco Travel Association. 

Visitors can meet the Cultural Concierges on Jan. 30-Feb. 6, 2016, at 4-8 p.m. at either of San Francisco Travel’s two Visitor Information Kiosks in Super Bowl City for an Instagram-worthy selfie.  They may also be spotted roaming the crowds offering illuminating ideas to visitors. 

The capes and top hats were designed and fabricated by two San Francisco artists: Karen Allman and Jolie Benner.  Allman is a “Freelance Fashion Illuminator.”  Inspired by her experiences in the Burning Man art community, she endeavors to create "walking art" that is highly visible in dark spaces.  Benner is an accounting professional by day and creative designer by night.  She’s known for turning unexpected and unconventional materials into unique custom pieces both challenging and incredibly fun.  Look for more capes inspired by her creations for the Cultural Concierge at her Etsy store

Created for visitors, an Arts & Culture Super Bowl 50 Playbook is a comprehensive collection of events, itineraries and experiences happening throughout Super Bowl Week, including: 

  • A curated list of dozens of Super Bowl related films, exhibitions and theater, as well as eight days of performances in Super Bowl City at The City Stage presented by Levi’s ®.  
  • Six neighborhood itinerary and event guides including the Embarcadero near Super Bowl City, Yerba Buena near the NFL Experience, the Civic Center, Union Square and Golden Gate Park/The Presidio, near Golden Gate Park and the Castro. 
  • Six Neighborhood Cultural Explorer Maps complete with organization listings, hours of operation and contact information for most of San Francisco’s cultural attractions. 

The San Francisco Travel Association is the official destination marketing organization for the City and County of San Francisco. For information on reservations, activities and more, visit, read the Visitors Planning Guide or call 415-391-2000.  San Francisco Travel also operates Visitor Information Centers at Hallidie Plaza, 900 Market Street at the corner of Powell and Market streets and on the lower level of Macy’s Union Square.  For more information, visit  

American Express® is the official Card partner of the San Francisco Travel Association.

San Francisco International Airport (SFO) offers non-stop flights to more than 40 international cities on 34 international carriers. The Bay Area's largest airport connects non-stop with 77 cities in the U.S. on 13 domestic airlines. SFO offers free upgraded Wi-Fi with no advertising. For up-to-the-minute departure and arrival information, airport maps and details on shopping, dining, cultural exhibitions, ground transportation and more, visit Follow SFO on and

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Photo: Cultural Concierges in their Burning Man-inspired outfits