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San Francisco Travel presents 2014 Visitor Industry Outlook & Marketing Conference

The San Francisco Travel Association will explore the emerging "shared economy," how it is affecting the tourism industry of San Francisco and the Bay Area and what it means for individual businesses at the 2014 Northern California Visitor Industry Outlook & Marketing Conference on March 27.

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Feb. 27, 2014 — The San Francisco Travel Association will explore the emerging "shared economy," how it is affecting the tourism industry of San Francisco and the Bay Area and what it means for individual businesses at the 2014 Northern California Visitor Industry Outlook & Marketing Conference on March 27.

This ninth annual event will be held at the Marines Memorial Club and Hotel, 609 Sutter St. in San Francisco on Thursday, March 27, 2014, from 8:30 a.m. to 3:30 p.m.  Tickets sold out.  

“San Francisco is at the epicenter of the rise of a new traveler, one who not only wants to visit, but also to experience San Francisco in an entirely new way. They want to share. Not just stories and photos — but cars, homes, meals, reviews and more,” said San Francisco Travel President and CEO Joe D’Alessandro.  “The key to success is in connecting our locals to the visitor like never before.”

Crucial economic indicators from 2013 will also be presented, along with a look ahead to what's coming up in 2014 and beyond.  

Scheduled topics and speakers include:

Welcome & What's New in SF 
Joe D'Alessandro, President & CEO, San Francisco Travel Association

Outlook for the City
Edwin M. Lee, Mayor, City of San Francisco

Outlook for San Francisco's Hotel Occupancy
Tom Callahan, CPA, CRE, FRICS, MAI, Co-President & CEO-West, PKF Consulting USA

Regional & Local Economist Outlook (panel)
Ted Egan, Ph.D., Chief Economist, Office of Economic Analysis, Controller's Office, City and County of San Francisco
Alfred Gilbert, American Express Global Business
Sean Randolph, President, Bay Area Council & Economic Institute
Moderated by Joe D'Alessandro, President & CEO, San Francisco Travel Association

Outlook for Meetings & Conventions + Moscone Expansion Update
John Reyes, Executive Vice President, Chief Customer Officer, San Francisco Travel Association

Global Economic Outlook
Gary Schlossberg, Senior Economist, Wells Capital Management

Outlook for Domestic & International Tourism
Tom Kiely, Executive Vice President, Tourism, San Francisco Travel Association

San Francisco International Airport Update
Kandace Bender, Chief Marketing & Communications Officer, San Francisco International Airport
David Bratton, President & CEO, Destination Analysts, Inc.

Attracting More International Visitors to Your Website
Anna Sidana, Vice President Corporate Marketing, BrightEdge

Luncheon Keynote: Sharing Economy - The New Mindset & The Future of Sharing
Chip Conley, Head of Global Hospitality, Airbnb

New & Emerging Trends in Travel (panel)
Ilya Abyzov, General Manager, San Francisco, Uber
Alex Benn, COO, RelayRides
Jamie Wong, Founder & CEO, Vayable
Moderated by: Chip Conley, Head of Global Hospitality, Airbnb

Outlook for Public Policy & Community Engagement
Jon Ballesteros, Vice President, Public Policy, San Francisco Travel

Outlook for Marketing
Howard Pickett, Executive Vice President, Chief Marketing Officer, San Francisco Travel

2013 San Francisco Visitor Statistics
David Bratton, President & CEO, Destination Analysts, Inc.

The San Francisco Travel Association is a private, not-for-profit organization that markets the city as a leisure, convention and business travel destination.  With more than 1,500 partner businesses, San Francisco Travel is one of the largest membership-based tourism promotion agencies in the country. Tourism, San Francisco's largest industry, generates in excess of $8.9 billion annually for the local economy and supports over 74,000 jobs.

The San Francisco Travel business offices are located at 201 Third St., Suite 900, San Francisco, CA 94103. In May 2014, the offices will move to One Front St., Suite 2900, San Francisco, CA 94111.  Phone numbers and email adderesses will remain the same. 

San Francisco Travel also operates the Visitor Information Center at Hallidie Plaza, 900 Market Street at the corner of Powell and Market streets. For more information, call 415-974-6900 or visit www.sanfrancisco.travel.

San Francisco International Airport (SFO) offers non-stop flights to more than 31 international cities on 30 international carriers. The Bay Area's largest airport connects non-stop with 76 cities in the U.S. on 15 domestic airlines. SFO is proud to offer upgraded free Wi-Fi with no advertising. For up-to-the-minute departure and arrival information, airport maps and details on shopping, dining, cultural exhibitions, ground transportation and more, visit www.flysfo.com. Follow us on www.twitter.com/flysfo and www.facebook.com/flysfo.

American Express® is the official Card partner of the San Francisco Travel Association.

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Note to journalists:  A limited amount of space is available for media covering this event.  Contact Laurie Armstrong at larmstrong@sanfrancisco.travel or 415-227-2615.

For news and story ideas, follow @SFMediaRelation on Twitter.  Photos and press releases are available at http://www.sanfrancisco.travel/media/.