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SAN FRANCISCO VOTED #1 U.S. CITY TO VISIT FOR 18TH YEAR IN A ROW BY CONDE NAST TRAVELER READERS

The readers of Condé Nast Traveler have voted San Francisco the #1 city to visit in the United States for the 18th consecutive year.

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October 16, 2010 — The readers of Condé Nast Traveler have voted San Francisco the #1 city to visit in the United States for the 18th consecutive year. More than 25,000 Condé Nast Traveler readers participated in the 2010 Readers’ Choice Survey. The complete award results will appear in the November 2010 issue.

This year marks the 18th consecutive time that San Francisco has won this category in the magazine’s annual survey, a first-time accomplishment for any destination or property. San Francisco was followed by Charleston, SC (#2) and Santa Fe, NM (#3), the same award winners as 2009.

Worldwide, San Francisco shared this award with Florence in Europe; Bangkok in Asia; Cape Town in Africa; Vancouver in the Americas; and Bermuda in the Caribbean.

The San Francisco-area based airline, Virgin America, also earned top honors, coming in as the #1 airline in North America for the third year in a row.

“San Francisco continues to be recognized for its scenic beauty, diverse neighborhoods, restaurants and cultural attractions by travelers worldwide,” said San Francisco Convention & Visitor Bureau President and CEO Joe D’Alessandro. “We are grateful to the readers of Conde Nast Traveler for participating in the Condé Nast Traveler 2010 Readers Choice Awards and for naming San Francisco the #1 city for the 18th consecutive year.”

METHODOLOGY

Every year since 1988, a select sample of Conde Nast Traveler readers have taken the Readers' Choice Survey. The questionnaire is available to all readers through a secure Web site. The final tabulations of 25,916 responses were done by Global Market Insite, Inc., of Boston. Organization: Poll categories (Cities, Hotels, etc.) are followed by the criteria for each. Questionnaires contained lists of candidates (individual cities, hotels, etc.), and write-ins were allowed. Only candidates that received a required minimum number of responses were deemed eligible for an award. Evaluation: Each candidate was rated, criterion by criterion, on a five-point scale: excellent, very good, good, fair, and poor. Criterion scores, which represent the percentage of respondents rating a candidate excellent or very good, were averaged to determine the final score. For example, in the Islands category, Maui's 90.7 is the average of its scores for Activities, Atmosphere/Ambience, Beaches, Friendliness, Lodging, Restaurants, and Scenery. Media Contacts: Sarina Sanandaji 212-286-6898 sarina_sanandaji@condenast.com

Megan Montenaro 212-286-4935 megan_montenaro@condenast.com

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