Travel Trade

Group Travel Information

Groups of all types will find something to love about the City by the Bay.

A group of people, including one person in a wheelchair, is seen from behind as they look at the Golden Gate Bridge from the Marin Headlands.
You'll find some of the best views of the Golden Gate Bridge from the Marin Headlands, just across the Bay.

San Francisco is the perfect destination for groups of any kind. Whether you're planning for student groups, top earners and loyal employees, or another set of travelers, we have the resources to help you create itineraries and experiences that clients will remember forever.

A group of people stand on an oceanfront cliffside watching the sunset in San Francisco's Presidio.
The cover of our 2023 Travel Planner's Guide
San Francisco

Official Travel Planner's Guide

Catch up on all that's new in San Francisco! Our official guide for the travel trade includes key facts, points of interest, sample itineraries, and more.

View Guide