Travel Trade

Experience San Francisco

Get the 411 on the 415 and prepare your clients for a trip they'll never forget.

The Bay Bridge and Embarcardero waterfront lit up at night.
You'll find dramatic views of the Bay Bridge from San Francisco's Embarcadero.

San Francisco is a city of beauty, boldness, innovation, and creativity. No two visits to the City by the Bay are ever alike. As we're fond of saying: it's never the same, but always San Francisco. Get acquainted with San Francisco by discovering what's new, exploring itinerary ideas, and getting familiar with our annual events, diverse neighborhoods, and more key destination assets.

Blue and Gold Fleet's boat at PIER 39
San Francisco

Official Travel Planner's Guide

Catch up on all that's new in San Francisco! Our official guide for the travel trade includes key facts, points of interest, sample itineraries, and more.