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San Francisco Adds China-Based Director of International Meetings and Incentive Sales

San Francisco Travel Association has hired John Zhu to the newly created position of Director, International Meetings & Incentive Sales - Asia/Pacific


Jan. 4, 2016 - The San Francisco Travel Association has hired John Zhu to the newly created position of Director, International Meetings & Incentive Sales - Asia/Pacific, to be based in Shanghai, China.  

“With China as our top overseas market, now is the time for us to focus on bringing more self-contained MICE (meetings, incentives, congresses and exhibitions) and group business from Asia and the Pacific regions.   John Zhu is well qualified to connect San Francisco’s outstanding meeting venues, hotels, restaurants and iconic attractions with customers in this important and growing market,” said Joe D’Alessandro, San Francisco Travel president and CEO.

Zhu brings more than 20 years of hotel and hospitality experience to his new role, including past positions in sales for Marriott, Shangri-La, Harbour Plaza, Four Seasons, Le Royal Meridien, and St. Regis hotels. 

Prior to joining San Francisco Travel, Zhu was Director of Global Sales at Carlson Rezidor Hotel Group Shanghai, where he worked with several different market segments including business transient, MICE (meetings, incentives, congresses and exhibitions), government, travel management companies and airlines.  

He was recently awarded Carlson Rezidor’s “2015 General Sales Office of the Year” for Asia Pacific.  He is a graduate of Jiao Tong University Shanghai with a degree in Business Administration.

The San Francisco Travel Association is a private, not-for-profit organization that markets the city as a leisure, convention and business travel destination.  With more than 1,500 partner businesses, San Francisco Travel is one of the largest membership-based tourism promotion agencies in the country. 

Tourism, San Francisco's largest industry, generated record-breaking numbers in 2014.  More than 18 million people visited the destination, spending in excess of $10.67 billion. More than 87,000 jobs are supported by tourism in San Francisco. 

The San Francisco Travel business offices are located at One Front St., Suite 2900, San Francisco, CA 94111.  

San Francisco Travel also operates Visitor Information Centers at Hallidie Plaza, 900 Market Street at the corner of Powell and Market streets and on the lower level of Macy’s Union Square.  For more information, visit

San Francisco International Airport (SFO) offers non-stop flights to more than 39 international cities on 33 international carriers. The Bay Area's largest airport connects non-stop with 77 cities in the U.S. on 14 domestic airlines. SFO is proud to offer upgraded free Wi-Fi with no advertising. For up-to-the-minute departure and arrival information, airport maps and details on shopping, dining, cultural exhibitions, ground transportation and more, visit Follow SFO on and

American Express® is the official Card partner of the San Francisco Travel Association.

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