San Francisco Travel Projecting 10th Year of Record Visitor Volume and Spending for 2019

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San Francisco Travel Projecting 10th Year of Record Visitor Volume and Spending for 2019

Record 1.2 Million Room Nights Booked at Moscone Center for 2019. New Regional Tourism Research Also Released.

Sept 5, 2019  For the 10th year in a row, the San Francisco Travel Association is forecasting record levels of visitor volume and spending for 2019.    

San Francisco’s destination marketing organization is projecting a total of 26.2 million visitors to the city for 2019, up 1.5 percent over 25.8 million in 2018.   

Total spending by visitors is projected to reach $9.56 billion. This is up 2.6 percent over $9.3 billion in 2018.   

On the convention side, San Francisco Travel has set a new record for the Moscone Center.  The year 2019 will be the first to have 1.2 million definite room nights booked.  The previous record was 1.0 million room nights booked for 2014. 

In another first, San Francisco Travel is also forecasting visitor volume and spending for the entire region, including the Peninsula (San Francisco International Airport, San Mateo, Redwood City), the East Bay (Oakland, Berkeley, Hayward), Marin and coastal San Mateo County and wine country (Napa and Sonoma Counties). 

Visitor volume for the region is projected to reach 57.7 million for 2019, with a total of $19.7 billion combined visitor spending. San Francisco Travel will continue to report this data going forward 

International Visitation and Spending 

San Francisco Travel reports that the city will welcome million international visitors in 2019, an increase of 2.0 percent over 2018.  They are projected to spend $5.1 billion, up 2.8 percent from $4.9 billion in 2018. 

International visitors should comprise 29 percent of visitors and 62 percent of all overnight visitor spending in 2019.   

Some of the strongest visitor growth will be in the Asia/Pacific markets of India and South Korea. The top five international markets for visitor volume are Mexico, China, United Kingdom, Canada and Germany.  The top five international markets for visitor spending are China, United Kingdom, India, Australia and South Korea 

Despite some headwinds, China remains San Francisco’s most important overseas visitor market in spending and volume. San Francisco Travel continues to invest in new direct-to-consumer marketing programs to maximize the long-term potential of the market,” said Joe D’Alessandro, president and CEO of San Francisco Travel.   

Overnight visitor volume and spending from domestic markets also grew, though more slowly at percent.  

San Francisco Travel has 13 international representation offices: The United Kingdom/Ireland, Germany, France, Italy/Spain, Scandinavia, Canada, Brazil, Argentina, Beijing, Shanghai, South Korea, India and Australia.   

The San Francisco Travel Association is a private, not-for-profit organization that markets the city as a leisure, convention and business travel destination.  With more than 1,300 partner businesses, San Francisco Travel is one of the largest partnership-based tourism promotion agencies in the country.  

For information on reservations, activities and more, visit or call 415-391-2000.   

San Francisco Travel’s main Visitor Information Center is now located at 749 Howard St., adjacent to the Moscone Convention Center.   San Francisco Travel also operates Visitor Information Centers at Macy’s Union Square and in Chinatown at 625 Kearny St.  San Francisco Travel is also a partner at the California Welcome Center at PIER 39.   

For more about San Francisco, follow and Please use hashtags #AlwaysSF and #sftravel. 

San Francisco International Airport (SFO) offers non-stop flights to more than 50 international cities on 44 international carriers. The Bay Area's largest airport connects non-stop with 85 cities in the U.S. on 12 domestic airlines. SFO offers upgraded free Wi-Fi with no advertising. For up-to-the-minute departure and arrival information, airport maps and details on shopping, dining, cultural exhibitions, ground transportation and more, visit Follow SFO on and 

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