SoMa / Yerba Buena
In the 1970s, industry moved out and artists moved in. Now, SoMa has so much to experience, including the country's most beautiful ballpark.
The South of Market neighborhood (a.k.a. SoMa) is stacked with major institutions near Market and Mission streets. You'll find The Moscone Center, the city’s premier convention venue, alongside the Yerba Buena Center for the Arts and Yerba Buena Gardens.
Nearby are cutting-edge museums, including the Museum of the African Diaspora, Contemporary Jewish Museum, Children’s Creativity Museum and San Francisco Museum of Modern Art (SFMOMA).
First-rate food is available at Michelin-starred Luce in the InterContinental hotel; Barcha, which offers a modern twist on Mediterranean and Middle Eastern flavors; or Alexander’s Steakhouse, where you’ll find American fare with Japanese influences.
SoMa is home to lots of luxe accommodations. The Four Seasons, W Hotels, St. Regis, and Hotel VIA all have properties in this neighborhood.
Heart of the City: SoMa
Learn from the residents and business owners of SoMa about why this neighborhood is the heart of the city.
EXPLORENeighborhood Highlights:
Oracle Park
Oracle Park - Home of the San Francisco Giants
Visit Oracle Park, home of the three-time World Champion San Francisco Giants, and get a behind-the-scenes look at one of the many daily tours. Step on the field, sit in the dugout and explore the visitors' clubhouse. Afterward, enjoy San Francisco Giants' history at the Giants Vault. Find out why it's called baseball's perfect address.
Where To Stay In San Francisco's SoMa Neighborhood
Get the low-down on where to stay in SoMa.
Learn MoreYour Guide to San Francisco's Museums and Galleries This Fall
Get familiar with the city's most awe-inspiring museums and galleries, most of which can be found in SoMa.
ExploreExperience the Magic of San Francisco’s Art Scene at SFMOMA
Discover SFMOMA's diverse art collections, exhibitions, and events. Explore 50,000+ works across 7 floors, from photography to sculpture. Plan your visit to San Francisco's cultural gem.
Learn More
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San Francisco Neighborhoods
Union Square
When the going gets tough, the tough go shopping in Union Square. Indeed, in a town with abundant citywide shopping, Union Square is the most renowned source of retail therapy.
Fisherman's Wharf
If there's one part of town that visitors — both first-timers and many-timers — equate with San Francisco, it's Fisherman's Wharf.
SoMa / Yerba Buena
In the 1970s, industry moved out and artists moved in. Now, SoMa has so much to experience, including the country's most beautiful ballpark.
North Beach
Old Italy, the New Deal, memories of Kerouac and the Beats and echoes of the waterfront Bohemianism meet of-the-moment eateries in North Beach.
Nob Hill
Those little cable cars that climb halfway to the stars in Tony Bennett’s “I Left My Heart in San Francisco’’ are climbing Nob Hill, the historic and iconic neighborhood of San Francisco.
Embarcadero / Financial District
From captains of the high seas to captains of industry, the Embarcadero has often been where people first began their San Francisco journey.
Civic Center / Hayes Valley
This central city district encompasses everything from stately concert halls and museums to animated restaurants and wide-open public plazas just west of Downtown.
Marina / Pacific Heights
The Marina's boutiques and restaurants attract a hip, younger crowd, while the views and stately homes of Pacific Heights take your breath away.
Japantown
San Francisco’s Japantown is the oldest in the U.S. From its famous Peace Pagoda to a variety of great eats, learn about this vibrant historic neighborhood.
Fillmore
A neighborhood full of music history, fine dining, and upscale shopping, The Fillmore packs more into a few city blocks than you can believe.
Mid-Market
A combination of enterprise zones, high tech, arts groups, retail, and restaurants, Mid-Market is witnessing a boom.
Chinatown
With its pagoda-style architecture, ornate lamp posts, exotic menus and other distinctive elements, a stop here can feel more like a trip abroad than a neighborhood stroll.
Bayview
Bayview is the sunniest neighborhood in San Francisco, home to 35,000 residents, nesting ospreys and some of the most urban, diverse sights and bites in the city.
Mission District / Dogpatch
The Mission District is one of San Francisco’s most of-the-moment neighborhoods, packed with trend-setting boutiques, restaurants, and more.
Castro / Noe Valley
Regardless of your sexual orientation, no trip to San Francisco is complete without a visit to the world-famous Castro District, one of the country's first gay Neighborhoods.
Haight-Ashbury
Start your Summer of Love experience on the corner of Haight and Ashbury streets, where 1960s flower power blossomed.
Golden Gate Park / Sunset
Within Golden Gate Park, you'll find lakes, gardens, museums, golf courses and a herd of bison. The Sunset offers a zoo, views of the Pacific Ocean and tasty eats.
Richmond / Presidio
The southern anchor of the Golden Gate Bridge, the verdant, scenic Presidio, artfully reclaimed Crissy Field, and the Civil War-era Fort Point are just a few of the attractions in the northwest corner of town.
Treasure Island
This gem of an island offers a bustling urban winery scene, popular flea markets and photo ops of San Francisco's downtown skyline.