Neighborhoods

Embarcadero / Financial District

From captains of the high seas to captains of industry, the Embarcadero has often been where people first began their San Francisco journey.

The Ferry Building at Sunset from the bay.
San Francisco's Embarcadero is a jumping off point for all kinds of adventures.

The Embarcadero—the city’s east-facing waterfront, with its finger piers and glistening views of San Francisco Bay—is where San Francisco had its first growth spurt, thanks to the California gold rush of 1849. Eminently walkable, the Embarcadero is also the ideal vantage point to view “The Bay Lights,” the world’s largest LED light sculpture.

The area gets its name from the Spanish verb embarcar, which means "the place to embark," and we couldn't agree more. From ferries to bikes, pedicabs, skateboards and F train street cars hailing from all over the world, you'll see every way to embark imaginably.

The Exploratorium on Pier 15 is one of the city’s favorite destinations for families. The beautifully renovated Ferry Building Marketplace is a foodie’s paradise, stocked with wine bars, cafes, innovative restaurants, fine food shops and a farmers’ market. True to its name, you also can catch ferries to the North and East Bay.

Area hotels include the Hyatt RegencyLe MeridienThe Harbor Court HotelThe Palace Hotel and Hilton San Francisco Financial District.

Explore the Ferry Building Farmer's Market

Like a San Francisco Chef

Someone cutting into the fruit at the farmers' market

Meet Chef Laurence Jossel from NOPA

Learn why Chef Laurence came to San Francisco all those years ago, why he still loves the city and what he loves about the Ferry Building Farmer's Market.

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The Golden Gate Bridge at sunset with a multicolored sky and the San Francisco Bay in the foreground.
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