Alpine coolness, fresh-air forests and sparkling blue water distinguish Lake Tahoe, less than two hours from Sacramento (and only four from San Francisco).

Due east across San Francisco Bay, you'll find another bustling city, gorgeous parks, inspiring culture, and delicious food and wine. It's all in the East Bay and it's all easily accessible with BART.

California Highway 1 links a string of beach communities, each with its own surf shops, bait-and-tackle stands, restaurants-with-a-view, places to buy a wetsuit and spots to fill the cooler with ice.

There's a lot to discover in Nor Cal, from the beautiful outdoors, to windy coastlines, and delicious wines. You just have to cross a bridge to get there.

Take a tour of San Francisco's highlights. You can do it by bus, by boat, on foot or even in a VW bus.

From the Giants to the Warriors, San Francisco is where the world's most talented athletes dream of playing.

Leave some room in your luggage for all the shopping you’ll do. From “made in San Francisco” souvenirs to trendy threads from top fashion houses, San Francisco has something for everyone. 

From our green parks and beautiful beaches to the vast wilderness beyond the bridge, the City offers fresh air and inspiration at every turn.

Enjoy an elevated point of view in the center of creativity. Get ready to chill in San Francisco's sophisticated cannabis scene.

Culture and cocktails, a DJ twin spin or a jazz solo — nighttime is the right time to discover that there’s a fresh approach to everything here when it comes to new ways to have fun.