Local SF

How I See
San Francisco

Learn about where to eat, what to do and what can't be missed on your next trip to San Francisco from the people with insider information, our locals.

Hikers chatting with the San Francisco skyline in the distance
You can thank our steep hills for the many fantastic views throughout the city.

What makes San Francisco special? Is it the beautiful scenery or the incredible food? What about its lively arts scene and its fabled local history? Depending on who you ask, it could be anyone (or all!) of those things. That's why we talked to some of the most fascinating San Franciscans—from chefs, artists, and athletes to entrepreneurs, musicians, and activists—about what they love most about the City by the Bay. Explore their picks for the best views, the must-have dishes, hidden local treasures, and more.

Explore San Francisco

Like a Local

Linda Lee walks through the streets of Chinatown wearing a red shirt. San Francisco, CA.

Explore Chinatown with Linda Lee

Stroll through Chinatown's vibrant streets and explore with all of your senses. Get an introduction from local tour guide and San Francisco native Linda Lee.

Plan Your Trip

Find a Hotel
in San Francisco


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The Golden Gate Bridge at sunset with a multicolored sky and the San Francisco Bay in the foreground.
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