San Francisco shines brightest during the holiday season when Illuminate SF™'s Festival of Light covers the city in epic outdoor installations of brilliant light art.

Performing arts in San Francisco has a calendar full of fun shows. Catch a theater performance, head to the opera, see the ballet or check out local dance groups and prepare to be entertained.

The creative spirit and steadfast countercultural streak is on display in San Francisco’s music scene. It's time to immerse yourself in our deep music history and experience the San Francisco sound.

When the going gets tough, the tough go shopping in Union Square. Indeed, in a town with abundant citywide shopping, Union Square is the most renowned source of retail therapy.

This gem of an island offers a bustling urban winery scene, terrific music festivals, and photo ops of San Francisco's downtown skyline.

In the 1970s, industry moved out and artists moved in. Now, SoMa has so much to experience, including the country's most beautiful ballpark.

The southern anchor of the Golden Gate Bridge, the verdant, scenic Presidio, artfully reclaimed Crissy Field, and the Civil War-era Fort Point are just a few of the attractions in the northwest corner of town.

Old Italy, the New Deal, memories of Kerouac and the Beats and echoes of the waterfront Bohemianism meet of-the-moment eateries in North Beach.

Those little cable cars that climb halfway to the stars in Tony Bennett’s “I Left My Heart in San Francisco’’ are climbing Nob Hill, the historic and iconic neighborhood of San Francisco.

The Mission District is one of San Francisco’s most of-the-moment neighborhoods, packed with trend-setting boutiques, restaurants, and more.