San Francisco Travel offices

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October 10, 2018
San Francisco Travel Office

Careers

VP, Global Partnerships & Strategic Alliances
Director, Arts Community Relations and Marketing

Manager, Social Media Marketing

Sr. Associate, Visitor Experience
Associate, Visitor Experience – Seasonal
San Francisco Volunteer Ambassador

VP, Global Partnerships & Strategic Alliances 

The mission of the San Francisco Travel Association is to enhance the local economy by marketing San Francisco and the Bay Area as the premier destination for conventions, meetings, events and leisure travel.  We are the city’s official marketing and sales organization. 

As part of the organization’s senior management team, the Vice President, Partnerships will provide proactive and overall vision, leadership, and strategic direction for the San Francisco Travel Partnership team. Working alongside peers in the company and throughout the city’s vast visitor industry, the Partnership team works to develop innovative and relevant ways to feature our 1300+ partners in the marketing of the city and provide effective ways of exposing our partner businesses to potential visitors for consideration during trip planning. 

The Vice President, Partnerships will set a positive and progressive tone for the Partnership team and develop a plan for long-term growth of partnership revenue by ensuring that all partners at all levels derive significant business value from their partnership with San Francisco Travel.

S/he will report directly to the EVP, Chief Marketing Officer to ensure that overall Marketing goals and organization-wide goals are achieved, and that Partnership programs align with, complement, and build on overall Marketing strategies. 

What you will be doing: 

Work closely with the Sr. Director, Partnership Sales and Sr. Director, Partner Events and Services to create and implement a long-term partnership strategy designed to optimize revenue and customer satisfaction and engagement among our 1300+ partners. 

  • Sales and Retention strategies
  • Packaging and pricing strategies
  • Customer service standards
  • Revenue goals 
  • Annual reporting on value generated by SF Travel for our partners
  • Reinforce that all staff across San Francisco Travel divisions recognize their role in the acquisition and retention of partners 
  • With the Sr. Director Partnership Sales and the Sales team, lead the development of high-level/high-revenue/high-value strategic partnerships – including acquisition, presentation, and contracting.
  • With the Sr. Director of Partner Services & Events and the Services/Events team, develop events and programs that are in keeping with the San Francisco Travel brand, assist in achieving department/organization financial and sales goals, and exceed the needs and expectations of partners and stakeholders; manage fulfillment of strategic alliance partner programs. 
  • Collaborate with Global Brand Strategy and Global Marketing Communications to deliver highly-relevant content and communication coop programs across multiple media channels and in various global markets, that benefit the associations’ partners. 
  • Collaborate with the EVP Sales and EVP Tourism to ensure partnership efforts are aligned with their division’s needs and opportunities. 
  • In conjunction with IT and Global Marketing Communications departments, develop and implement innovative uses of technology to reduce costs, increase productivity, ensure relevance and provide high levels of partner service. 
  • Collaborate with San Francisco’s neighborhood associations and partner businesses to maintain San Francisco’s visible presence in our constituent communities.
  • Become a respected presence in the national travel industry as an industry thought-leader in the partnership area.
  • Set industry-leading standards for customer/partner service and fulfillment. 
  • Responsible for departmental budget, including development and regular/ongoing oversight.
  • Leadership of a staff of 8, including job definition/role clarification, recruiting, supervising, motivating, professional development, establishing financial/sales goals and expectations.  Build a high-performance team that collaborates intensely with one another and with the rest of San Francisco Travel in order to achieve organization and individual goals.
  • Ensure that staff has access to the support necessary for them to provide the highest level of service to partners.
  • Be accountable for making personal numbers and team goal numbers, and their personal responsibility in making sure the staff meets their financial/sales goals. 
  • Other development tasks as needed, and other duties as assigned by the Executive Vice President, Chief Marketing Officer.

Supervisory Responsibilities

This position carries out supervisory responsibilities with the Organization’s policies and applicable laws.  Responsibilities include interviewing, hiring and training employees; planning assigning and directing work; appraising performance, rewarding and disciplining employees; addressing complaints and resolving problems. 

Attributes and Qualifications:

  • Ability to create and sustain strong collaborative working relationships with prospects, members, board members and staff
  • Charismatic public speaking and presenting skills; excellent oral and written communication skills
  • Stellar organizational and project management skills; excel at multi-tasking, juggling multiple projects and staff
  • Expertise in income and expense budgeting; proven ability creating and managing budgets, and achieving partnership sales/renewal/co-op partnership goals
  • Strong leadership skills; must have demonstrated experience leading, supervising and motivating sales personnel and partnership staff
  • Highly motivated self-starter with the ability to work independently and to participate and foster a team environment in a complex setting; ability to prioritize and manage multiple projects simultaneously; impeccable follow through and accountability
  • Experience developing sales and retention strategies for a member/partner-based organization or loyalty program highly desired
  • Must have a Bachelor’s degree from an accredited college or university; a Master’s degree in Nonprofit Management, Public Administration, Business Administration or in a field closely aligned with Management or Administration is preferred
  • 7-10 years’ experience in non-profit or corporate management including experience in leading a multifaceted fundraising department
  • A solid track record of shaping, implementing and leading significant programs that have increased support from donors/members, partners, corporations and foundations
  • 7-10 year’s extensive experience in a senior role in a progressive DMO preferred; CDME certification a plus 
  • Proficient computer skills including at a minimum Word, Excel, PowerPoint, Outlook and Salesforce (CRM). 

If you think you are the right candidate for this position, please provide us with the following:

1.       Cover letter (no more than a page, telling us why you’re the right person for this role).  This is a very important step in the application process, so please take time to answer thoughtfully and thoroughly.

2.       Detailed resume of your relevant experience – note that a resume sent without a creative and functionally informative cover letter will only minimally be considered

3.       Future income requirements and/or goals 

Send to the following link:   2018___.h4khy2r1kgkp383w@u.box.com

Director, Arts Community Relations and Marketing

The mission of the San Francisco Travel Association is 
to enhance the local economy by marketing San Francisco and the Bay Area as the premier destination for conventions, meetings events and leisure travel. We are the economic engine for the city, and travel is our fuel – it is solely our unique point of view as the city’s travel expert that allows us to see the entire destination rather than industry-by-industry.

This position has two key priorities.  The first is to be the San Francisco Travel liaison with the Arts community in San Francisco.  The role is intended to work directly with the Arts community to better understand the needs and nuances of the sector related to marketing to overnight visitors.  The position helps the community understand the tourism opportunities the city provides and the benefits of working together with San Francisco Travel to take advantage of these opportunities.

The second priority for the position is to be the Arts expert within San Francisco Travel.  This role is responsible to define the annual messaging and priorities (events, promotional campaigns) for the city’s Arts experiences that can be integrated into the overall messaging that San Francisco Travel develops in marketing the city as a great destination for overnight visitors.  Key target markets include meeting planners (meetings and conventions), travel trade (tour operators), trade and consumer media, and leisure visitors around the world.

What you will be doing: 

  • Responsible to meet regularly with key Arts community constituents to understand the opportunities for using the Arts to market the city and to drive overnight visitors to the various Arts institutions within San Francisco
    • Grants for the Arts, SF Arts Commission, major Arts partners of San Francisco Travel, Arts community PR roundtable
  • Coalesce the Arts community annually around the key themes and events that provide the greatest opportunity to market the city to overnight visitors
    • Overall positioning and messaging for the San Francisco Arts experience
    • Themes, product and event messages that are timely and relevant to overnight visitors
  • Summarize the above into an annual Arts marketing plan during the San Francisco Travel planning period (January – March) that includes positioning; key messages, themes, events, programs and other priorities for the year; KPI’s for key programs; budget recommendations; and key points of integration for Marketing Communications, PR and Media Relations, Sales, Tourism, Partnerships and Public Policy departments within San Francisco Travel.
  • Participate as a member of the management team for the San Francisco Travel marketing and partnership division including weekly strategy meetings and monthly content meetings, and quarterly budget meetings
  • Provide timely input on product details and updates as necessary to the San Francisco Travel marketing communications and PR/media relations teams, as well as access to key content available through SFArts magazine and website
  • Work with the Arts partners to help them better leverage the tourism industry and San Francisco Travel’s access to it via trade shows, media events, FAM tours, and San Francisco Travel educational opportunities and networking events

- Timely management of key administrative responsibilities including processing the annual funding requests from Grants for the Arts, annual budgeting and ongoing budget management, timely processing and payment of invoices for programs and other expenses
- Processing and management of invoices and payments for the SFArts magazine and website

Attributes and Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • 8+ years of experience in tourism marketing at a Manager or Director level, preferably with a focus on or understanding of the Arts as a key visitor experience 
  • Demonstrated skills in project management and prioritization
  • Strategic planning experience
  • Self-motivated individual with proven ability to lead through influence and persuasion
  •  Creative thinker and problem solver with great energy and passion
  • Excellent communication skills and ability to work well with others in a professional manner.
  • Ability to handle multiple priorities
  • Provide proof that you left your heart in San Francisco

 If you think you are the right candidate for this position, please provide us with the following:

1.       Cover letter (no more than a page, telling us why you’re the right person for this role).  This is a very important step in the application process, so please take time to answer thoughtfully and thoroughly.
2.       Detailed resume of your relevant experience – note that a resume sent without a creative and functionally informative cover letter will only minimally be considered
3.       Future income requirements and/or goals

Send to the following link:   2018___.1ww82bgo4ywp42gq@u.box.com
To learn more about us, check out our website – http://www.sftravel.com

Manager, Social Media Marketing

The mission of the San Francisco Travel Association is to enhance the local economy by marketing San Francisco and the Bay Area as the premier destination for conventions, meetings events, and leisure travel. We are the economic engine for the city, and travel is our fuel – it is solely our unique point of view as the city’s travel expert that allows us to see the entire destination rather than industry-by-industry.

Manager, Social Media Marketing is responsible for executing the social strategy across our leisure visitor and partnership social media channels while building out a global community of content creators and sustaining lasting engagement. This position will also drive value and economic impact through paid social platforms. The successful candidate must demonstrate proven skill and experience in hands-on development, creation and management of social media content and tactics, working in highly cross-functional and fast-paced environments, and must be skilled in collecting, analyzing and reporting on our social media activities to determine how to iterate and evolve campaigns over time. Above all, the ideal candidate must have strong storytelling skills and the ability to see how a story can be told across any and all platforms.

What you will be doing:

  • Responsible for day-to-day management of the leisure visitor and partnership social media channels, including Facebook, Instagram, Twitter and LinkedIn.
  • Ensure that all social communication, whether it’s a Facebook post, Instagram photo or a twitter conversation adheres to San Francisco Travel’s voice and tone guidelines.
  • Create, curate, and manage all published content across all social platforms including images, video, written articles and stories.
  • Create and coordinate social media editorial calendars and schedules. Collaborate with Sr. Manager, Global Content and Publications on development and publishing of website content.
  • Communicate with followers, respond to queries in a timely manner and monitor destination reputation.
  • Be comfortable in front of the camera as one of our primary faces for Instagram stories and Facebook/Instagram Live.
  • Design, manage and optimize paid social media across Facebook, Instagram, Twitter, LinkedIn, YouTube and other social platforms.
  • Develop and expand community and/or influencer outreach efforts.
  • Collaborate with other teams, like partnership, strategic alliances, the visitor information center on social programs that include video and serialized content (i.e. Instagram stories and live video).
  • Analyze key metrics and adjust strategy as needed.
  • Compile reports for management showing results laddering up to goals and KPIs.
  • Stay up-to-date with current technologies and trends in social media, design tools and applications, as well as everything going on in San Francisco.
  • Assist Director, Global Digital Marketing with management of Global social media teams.
  • As a key member of the Content Services Team, develop and produce content as needed.
  • Reports to the Director, Global Digital Marketing

Attributes and Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • 4 – 6 years of experience in social media marketing experience (specifically managing Facebook, Instagram, Twitter and managing paid social campaigns).
  • Self-motivated individual with a proven record of creative content creation, ability to analyze social channels and executing a successful campaign that drove measurable results for the company or brand.
  • Possesses excellent existing influencer relations and experience.
  • Creative thinker, problem solver and project management abilities with the energy and willingness to produce and create interesting and compelling work on a tight deadline.
  • Knowledgeable in social media and digital technologies, constantly informed on industry developments, including consumer trends and new technologies.
  • Understanding of design best practices across each social media platform.
  • Ability to communicate and work well with others in a professional manner.
  • Ability to handle multiple priorities.
  • Photography, videography, photoshop HTML skills and experience with chatbots a plus.
  • Provide proof that you left your heart in San Francisco.

If you think you are the right candidate for this position, please provide us with the following:

  1. Cover letter (no more than a page, telling us why you’re the right person for this role).  This is a very important step in the application process, so please take time to answer thoughtfully and thoroughly.
  2. A detailed resume of your relevant experience – note that a resume sent without a creative and functionally informative cover letter will only minimally be considered
  3. Future income requirements and/or goals.

Send to: Manager, Social Media Manager (2018_Ma.jnug3m7jx7p0cvsl@u.box.com) with "Manager-Social Media Manager" in the subject line.

Sr. Associate, Visitor Experience

Assist the Manager, Visitor Experience in supervising the daily onsite operations of the Visitor Information Center. Position informs the Visitor Experience Associates, volunteers and interns in the VIC’s operations, tourist information, current San Francisco events and SF Travel Association partnership programs. Duties also include assisting with the training of VIC staff members and volunteers, along with presenting work assignments for VIC personnel. Maintain inventory. Handling resolution of all complaints.  Assist in motivating personnel to assure that sales goals are achieved.  Ensure that VIC personnel are efficiently handling incoming calls, as well as correspondences by various means.

The candidate we want:

  • You’re a genuinely inspiring leader energized to motivate a team of staff and volunteers to provide an unsurpassed customer experience.
  • You have a strong background in critical management skills: people, operations, service, and project management.
  • You love identifying opportunities for improvement, and leading the charge in making those improvements a reality. 
  • You understand the visitor experience and what influences behavior and perceptions in a service environment.
  • You engage well with others and you are passionate about providing an exemplary customer experience.
  • You’re a team player who thinks quickly on their feet.
  • You love San Francisco and want to enrich people’s lives by sharing all the wonderful things the city has to offer.

The things you’ll do:

On the floor supervision and coaching: 60%

  • Supervise daily operations for the Visitor Information Center – acting as the Lead on duty.
  • Responsible for maintaining accurate records of receipts, sales reports, inventory reports, Visitor incident reports, cash error reports, and the direct follow up with cashiers on errors. 
  • Responsible for the smooth operation of the center: ensuring the completion of daily operational tasks, opening and closing the center on time, and a high standard for display and service are observed. 
  • Responsible for reinforcing all policies and procedures, as stipulated in the manual, and ability to delegate additional tasks to staff as assigned, maintaining a high standard of accountability for execution of tasks. 
  • Submit a daily end of day report with pertinent sales, attendance, and operational observations.
  • Ability to supervise operations at all SF Travel Visitor Center locations as needed: Hallidie Plaza or Moscone Center (opening January 2019)

Customer Service and Sales: 10%

  • Perform all duties of a Visitor Experience Associate as assigned, including all cashier tasks, Information Desk tasks, and other roles as assigned.
  • The Senior Associate is responsible for maintaining the quality of service provided by setting the example.
  •  The Senior Associate will support sales goals by leading staff in training in partner knowledge and sales; enabling staff and volunteers to effectively refer partner services.
  •  Highly empowered to make decisions that would mutually benefit the center and the visitor.

Projects in support of Visitor Experience programs – 30%

  • Assist management in maintaining informational and sales reference materials and databases.  Create editorials and training materials that enable staff and volunteers to effectively provide value to partners and visitors. 
  • Recruitment, training, and ongoing enrichment programs for Information Desk volunteers and staff.
  • Assist in the supervision and execution of meeting and city-wide event Information Services provided by San Francisco Travel (example: tourism industry events, city wide events, etc)
  • Serve as a MY SF Destination and Tourism Industry Certificate Program trainer, partnering with 3rd party Visitor Center operators and hospitality industry participants to provide ongoing education FAM events.
  • Perform other duties that may be assigned. 

Job requirements

  • 1-3 years of retail supervisory experience, or equivalent experience.
  •  1-3 years managing a sales incentive program
  • 1-3 years of volunteer management or supervisory experience
  • Ability to work a flexible schedule to meet the needs of the business, including weekend shifts.
  • Must be available to work June – August, extended vacations are not permitted during our peak visitor season.
  • Excellent customer service skills and ability to deal with many different types of individuals from diverse ethnic and cultural backgrounds.
  • Ability to develop and train others.
  • Ability to lead a team.
  • Excellent delegation and follow-up skills.
  •  Excellent attention to detail.
  • Demonstrated project management and process creation skills.
  • Demonstrated verbal and written communication.
  • Understands and is comfortable using different communication channels like social media.
  • Excellent command of Microsoft Office Word, Excel, PowerPoint, Access, and Outlook.
  • Demonstrated business comprehension.
  • Associate’s Degree in Business, Hospitality or another related field (Bachelor’s Degree preferred)
  • Fluency in a second (or more) language other than English desired.
  • Excellent knowledge of San Francisco.

 Physical demands:

  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • The workweek will occasionally exceed 37 ½ hours. Must be able to work weekends, holidays, to travel to various sites around the city and to be able to lift 30 lbs.

Work environment:

  • The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  The work environment is an office open to the public with computers, telephones, and printers operating.

Note The essential functions of this position include, but are not necessarily limited to, those specifically identified in this description.  The position and its essential functions may change over time and these changes may not necessarily be reflected in the position description.  The Bureau may, at its sole discretion, add to, change, or expand the essential or marginal functions of this position.

 If you think you are the right candidate for this position, please provide us with the following:

  1. Cover letter (no more than a page, telling us why you’re the right person for this role).  This is a very important step in the application process, so please take time to answer thoughtfully and thoroughly.
  2. A detailed resume of your relevant experience – note that a resume sent without a creative and functionally informative cover letter will only minimally be considered

 Send to the following email address: 2018_Sr.3wsl9s1p6dj9qytz@u.box.com

Associate, Visitor Experience – Seasonal

The Associate, Visitor Experience drives results and enhances the visitors' experience by providing exceptional service that supports San Francisco Travel’s mission by acting as an ambassador at our Visitor Information Center. The mission of the San Francisco Travel Association is to enhance the local economy by marketing San Francisco and the Bay Area as the premier destination for conventions, meetings events, and leisure travel. 

What you will be doing:

  • Assist a diverse and international set of visitors in their travel details, providing expert assistance and recommendations in San Francisco restaurants, attractions, tours, and neighborhoods. 
  • Assess needs by responding to visitor cues and asking questions to arrive at the best recommendation for that individual or group. .
  • Educate customers on the benefits of all products carried by the ViC. (City Pass, Muni Passport, Hop on Hop off buses, etc)
  • Completes all cashier-required transactions with accuracy and efficiency, selling transportation packages, tour packages, and attraction tickets.
  • Assigned as needed to work the City Information Desk at the Moscone Center, assisting business and convention travelers with recommendations for after work activities. 
  • Work efficiently to assist visitors while maintaining an excellent standard of service
  • Assist in necessary duties to present the best possible experience for visitors, maintaining a clean and welcoming environment. (example: restocking brochures, organizing displays, greeting and crowd control, etc)
  • Constantly building your knowledge and expertise of the San Francisco experience, completing all provided training and activities to familiarize yourself with the services offered by partners of San Francisco Travel (example: attending attraction tours and open houses, going on half day excursions to popular destinations, keeping up to date on city news and events)
  • Compliance with all SF Travel policies and procedures.

Personal Attributes:

  • Demonstrated passion for extraordinary customer service.
  • Attention to detail.
  • Ability to prioritize tasks.
  • Retail experience preferred.
  • Ability to effectively communicate with customers and store personnel.
  • Computer proficiency.
  • Fluency in a second (or more) language other than English.
  • Excellent knowledge of San Francisco public transportation and neighborhoods.
  • Ability to work a flexible schedule to meet the needs of the business, which will require weekend shifts.
  • Ability to work in an outdoor environment for a full eight-hour shift. 
  • Ability to work in a 100% standing environment.
  • Ability to lift a minimum of 20 pounds.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

  • High School Graduation and partial to full College Degree
  • Must have strong oral and written communication skills
  • Able to handle cash transactions
  • Basic technical skills related to but not limited to computers, tablets, mobile devices, printers/copiers, scanners

 If you think you are the right candidate for this position, please provide us with the following:

  • Cover letter (no more than a page, telling us why you’re the right person for this role)
  • A detailed resume of your relevant experience – note that a resume sent without a creative and functionally informative cover letter will only minimally be considered
  • Past salary history and future income requirements and/or goals
  • File names should be in the following format: First initial, last name, and file type (Ex. J. Doe Cover Letter, J. Doe Resume)
  • Email subject line should include the job title of the position you’re applying for

 Send resume and cover letter attachments to: 2017_VI.5mbcse4ba4aof2nl@u.box.com (OC-AVE)

San Francisco Volunteer Ambassador

Looking to share your knowledge of San Francisco with others? Love helping others have a wonderful experience? Volunteering at the San Francisco Travel Visitor Information Center may be just what you're looking for. View more information including benefits and volunteer opportunities here.

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