Always SF | San Francisco Travel

Always
San Francisco

On any day, from any angle, you’ll notice something different—and something special—in the City by the Bay. It’s always memorable, always iconic, and always San Francisco.

The Golden Gate Bridge is pictured with large flowers in the foreground.
Which view of the Golden Gate Bridge is the best? You'll just have to see them all and decide for yourself.

You may think you know all about San Francisco, but there’s so much you haven’t seen, heard, tasted, or experienced. That’s why now is the perfect time to plan your visit.

No matter what type of traveler you are, you’ll find yourself right at home here. From our beloved icons like the cable cars and Painted Ladies to trendsetting new restaurants and buzz-worthy events, San Francisco has something for everyone.

Discover how you can create an unforgettable experience in the most fascinating 49 square miles on the planet.

See What's Happening

in San Francisco

An "Always Iconic" shot of the Golden Gate Bridge

San Francisco will always be, San Francisco — featuring the city’s iconic landmarks and an incredible array of neighborhoods and visitor experiences. Come alive in San Francisco.

Visitors enjoy authentic Mexican food in San Francisco's Mission neighborhood.

Find Romance in San Francisco

Tony Bennett isn’t the only one who left his heart in San Francisco. Travel with your special someone and experience the cool, gray city of love. From decadent dinners to breathtaking sights, there’s plenty here to light a spark.

The Vault Garden in the Financial District

Eat Your Way Through San Francisco

San Francisco is surrounded by some of the best farmland and vineyards in the nation. Wherever you choose to eat and drink, you’ll be served the freshest ingredients from a diverse community of culinary creators who have put their restaurants—and our city—on the map. From contemporary Asian fusion at Anzu to classic burritos in the Mission or high-end Michelin-starred cuisine, you’ll never run out of great food to try in San Francisco.

A group of visitors take a selfie on a bus tour near the Golden Gate Bridge. San Francisco, CA.

Bring Your Crew to San Francisco

Exploring San Francisco with your best friends is a guaranteed way to make lasting memories. Go beyond the basics and live like a local for a few days. Get to know the sides of San Francisco not everyone gets to see.

Men hanging out in the Castro

Out and Proud in San Francisco

Everyone is always welcome in San Francisco. The city that practically invented gay remains a haven for anyone looking to express their authentic selves and find community.

An artist paints a mural on the side of a building in the Mission District, with a sign taped onto the building that reads "Mural in Progress." San Francisco, CA.

Get Inspired in San Francisco

Few cities are as inspiring as San Francisco. Just think of our incredible roster of homegrown authors, poets, filmmakers, musicians, and performers—to say nothing of the many who flocked here to join the scene.

Family at Presidio Kite Festival

Family Fun in San Francisco

San Francisco is the perfect destination for kids—and kids at heart. You’ll find attractions and activities to captivate all ages, from toddlers to teens. Best of all, you can easily enjoy the best of the city on a budget.

The Golden Gate Bridge at sunset with a multicolored sky and the San Francisco Bay in the foreground.
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From luxurious hotels to affordable and boutique digs, discover your perfect place to stay in San Francisco.

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