Illuminate SF in SoMa | San Francisco Travel
Point Cloud

Illuminate SF
Awe-Inspiring Light Art in San Francisco's SoMa Neighborhood

Home to luxurious hotels and inspiring museums, SoMa also contains some of San Francisco's largest and most ambitious light art.

Peace in the Middle East

Taravat Talepasand

Permanent

Grand Lobby, Yerba Buena Center for the Arts, 701 Mission Street

Taravat Talepasand's “Peace in the Middle East” has returned as a permanent installation in YBCA's Grand Lobby. Hung from the ceiling, this intricate neon artwork, featuring the word "peace" in Farsi, explores cultural taboos around gender and political authority through Talepasand's lens as an Iranian-American woman.

  • Best Viewing: Step inside any time that the YBCA is open (Thursday - Sunday, Noon - 6 p.m.)

 

Peace in the Middle East

"Monument" for V. Tatlin

Dan Flavin

Permanent

SFMOMA, 151 Third Street

Few artists can boast having explored a single medium—and an unusual one at that—as tenaciously and consistently as Dan Flavin with his signature fluorescent light tubes. His “"monument" for V. Tatlin” at the San Francisco Museum of Modern Art (SFMOMA) is one of 39 "monuments" to Vladimir Tatlin (1885 - 1953) created between 1964 and 1990, because the Russian artist's ambitious but unrealized project to unite art and technology was of particular interest to Flavin. This stepped arrangement of cool, white, fluorescent light is one of his many light "propositions," made up of standardized, commercially available materials much like the readymades by Marcel Duchamp that he admired.

  • Best Viewing: SFMOMA, Floor 5, “Pop, Minimal, and Figurative Arts: The Fisher Collection”.
Monument

Untitled (In Honor of Leo at the 30th Anniversary of His Gallery)

Dan Flavin, 1987

Permanent

SFMOMA, 151 Third Street

The color and glow emanating from “untitled (in honor of Leo at the 30th anniversary of his gallery)” at the San Francisco Museum of Modern Art (SFMOMA) confirm that light artist Dan Flavin mastered transforming spaces and creating rich environments with minimal materials. This piece features nearly the full range of Flavin's colored lamps, with ten eight-foot elements in red, pink, yellow, blue, and green. The light creates an exuberant and immersive homage to the inimitable Leo Castelli, the art dealer who championed Flavin's work for nearly thirty years.

  • Best Viewing: SFMOMA, Floor 5, “Pop, Minimal, and Figurative Arts: The Fisher Collection.”
Untitled

San Francisco at Night: Model Art Map

Lisa Gemmiti

Permanent

W SF Hotel Lobby, 181 Third Street

Architects for the W Hotel interior designed a modern lobby with a San Francisco theme, and they needed a sculptural piece to represent the city at night. Using photographs as inspiration, Lisa Gemmiti and her team sculpted “San Francisco at Night: Model Art Map” with precision and artistic license. The topography was machined with a 2.5x vertical exaggeration to emphasize the changes in grade. We installed 2,000 LEDs in four colors on four circuits to set the intensity of each circuit. A little fun was added by using red LEDs to represent points of interest in San Francisco, and a single purple LED designated the W Hotel.

  • Best Viewing: Walk in the Howard Street entrance to view this piece behind the illuminated check-in desks. It's installed on the wall against patterned, perforated panels that represent San Francisco's fog.
Model Art Map

Lumina

MADLAB

Permanent

W SF Hotel Lobby, 181 Third Street

“Lumina” is a vibrant, otherworldly light sculpture, a lustrous mass reminiscent of bioluminescent jellyfish, cosmic star clouds, and the brain’s neural networks. The sculpture emanates mystery as its translucent fiberglass and fiber-optic strands draw hotel guests to its vivid core. The 27-foot sculpture is handcast in clear surfboard resin and body glitter to achieve a luminous sheen. Its large sheaths seam together to create a 15-foot-wide chamber in which more than 7,000 fiber optic strands were threaded and hand-knotted before cascading the full length of the sculpture’s interior. (A staggering 22 miles of fiber optic strands were used. That’s enough to stretch across the Golden Gate Bridge thirteen times!)

  • Best Viewing: Look up once inside the hotel’s three-story entrance at the corner of Third and Howard Streets.
Lumina

Point Cloud

Leo Villarreal

Permanent

The Moscone Center, 747 Howard Street

This 100-foot pedestrian bridge towering over Howard Street connects the two sides of The Moscone Center with a seemingly infinite array of lights. “Point Cloud” is made of 858 steel rods suspended from the bridge's roof. Each of the 28,288 LED bulbs is individually programmed, changing 30 times per second into shades of blue, yellow, orange, pink, and lavender. Walk across the bridge to experience this fully immersive installation, or observe this visual masterpiece from afar.

  • Best Viewing: Nighttime from the corner of Howard and Third Streets.
Point Cloud

White Light

Jenny Holzer

Permanent

Salesforce Transit Center, Grand Hall

In the gleaming, sunlit rotunda of the Salesforce Transit Center, Jenny Holzer's "White Light" inspires commuters and visitors with its words of wisdom. The 182-foot-long LED screen displays the words of more than 40 writers for varying amounts of time. Some are fleeting, 45-second appearances. Others linger for up to two hours.

  • Best Viewing: "White Light" is completely enclosed within the Salesforce Transit Center, meaning you can view it rain or shine, day or night.

 

White Light

Day for Night

Jim Campbell

Permanent

415 Mission Street 

At the top of the Salesforce Tower, the tallest building west of the Mississippi, you'll find "Day for Night," a massive and incredibly versatile light art installation by Jim Campbell. The top of the tower has been sheathed in 11,000 lights and video screens that allow daily scenes of city life to be displayed all night long.

  • Best Viewing: Hailed as the tallest public art installation in the country, "Day for Night" is visible from almost anywhere in San Francisco.

 

Day for Night

Take BART to See Illuminate SF

With stops at Embarcadero, Montgomery Street, and Powell Street, BART is your quick, convenient way to get to SoMa and start exploring its abundant Illuminate SF installations. Get all the details on fares, service lines, and more to plan your trip.