San Francisco in Full Bloom at the Rose Parade®
The city returns to the Rose Parade® after nearly 50 years (since 1978)
The Rose Parade® is one of America’s most beloved New Year’s Day traditions, captivating millions of viewers worldwide each year with its floral floats, marching bands, and equestrian units along Pasadena’s Colorado Boulevard. In 2026, under the theme “The Magic in Teamwork,” San Francisco joins communities, artists, and volunteers in celebrating collaboration, creativity, and shared effort on a global stage.
📅 January 1, 2026
⏰ 8:00 a.m. – 10:00 a.m. PST
📍Pasadena, California
Fun Fact
San Francisco has been represented in the Rose Parade® 30 times, with the first float entered in 1917.
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