See San Francisco Like You've Never Seen It: Illuminated in Purple Light.
For many visitors to San Francisco, their first experience in our city is interacting with the bellhop or front desk manager at the hotel they are staying at. While visitors explore San Francisco's incredible 49 square miles with their families or friends, the front-line staff stays behind, working to make every visitor's trip an incredible experience.
These hospitality workers are the heroes and lifeblood of San Francisco's $10 billion tourism industry, which welcomed more than 26 million visitors last year. In these trying times, we are not the same city without them.
To honor hospitality workers, many major San Francisco landmarks and locations illuminated themselves in purple light last night. Why purple? It's the official color of hospitality. Purple represents hospitality because of its blend of luxurious, confident red and relaxing, soothing blue.
Check out who participated below. Don't worry if you missed it. The spectacle will be repeated on Apr. 13 and 20 and is expected to grow as locations across the Bay Area and California join this tribute to those who make visitors from around the world feel welcome, and who are now experiencing personal and economic hardships due to the spread of COVID-19.
San Francisco City Hall (Photo by Louis Raphael)
Coit Tower (Photo by Louis Raphael)
San Francisco International Airport (Photo by Melissa Andretta)
California Academy of Sciences (Photo by Louis Raphael)
SFMOMA (Photo by Louis Raphael)
Oracle Park (Photo by Louis Raphael)