Super-Sized Events
The Super Bowl is so much more than just a game. All week long, San Francisco will be buzzing with special activations and events. Here are just a few that we’re looking forward to. Make sure to extend your stay to take advantage of them all!
The 2026 Pro Bowl Games
For the first time, the Pro Bowl Games, powered by Verizon, will be part of Super Bowl week. Witness the top players from the AFC and NFC battle it out in a fun flag football showdown, live from San Francisco’s Moscone Center in the heart of SoMa. Tuesday, February 3, 2026.
Super Bowl Experience
Presented by Jersey Mike’s, the Super Bowl Experience is the NFL’s immersive, family-friendly football festival, happening February 3-7, 2026. Visit The Moscone Center for interactive games, exclusive gear and souvenirs, and your chance to test your own gridiron skills. Fans will also have the chance to meet current and former NFL stars and take pictures with the Vince Lombardi Trophy.
BAHC Live! San Francisco Fan Zone
The premier local fan destination within the NFL Super Bowl Experience, this dynamic, multi-day celebration of sports, culture and innovation will be hosted next door to The Moscone Center at Yerba Buena Gardens and the YBCA Forum. This immersive event will bring thousands of fans together to experience the excitement of Super Bowl Week through a uniquely Bay Area lens, from cutting-edge technology and world-class cuisine to live performances and interactive sponsor activations. Access to the BAHC Live! Fan Zone is included with a ticket to NFL Super Bowl Experience.
Night of Champions
This one-night-only event on Tuesday, February 3, will reunite key members of the1989 San Francisco 49ers: Joe Montana, John Taylor, Ronnie Lott, Eric Wright, Tom Rathman, and Harris Barton. Legendary broadcaster Chris Berman will moderate this look back at the run to Super Bowl XXIV. Attendees can expect a surprise at the end of the evening!
Don't Look Down, Presented by Dante's Inferno
On Wednesday, February 4 at 111 Minna Gallery, DJ Pee.Wee (AKA Anderson .Paak) will headline an intimate live music experience, featuring Noodles, Esentrik, and more artists yet to be announced. Curated food and drink is included with your ticket. Open bar from 8:00 to 10:00 p.m.
Downtown First Thursdays
San Francisco's hottest downtown party will go all in for its February edition during Super Bowl week. On Thursday, February 5, from 5 to 10 p.m., enjoy three blocks of art, food, and live music, including special guest Austin Millz. The event is free and family-friendly.
NFL Honors Presented by Invisalign
This annual ceremony on Thursday, February 5 celebrates the best in the league, recognizing standout performances and achievements from the 2025 season. Featuring live entertainment, special guest appearances, and the game's top players, this is bound to be a memorable event.
BAHC Live! Concert Series
The Bay Area Host Committee (BAHC) will present concerts at the legendary Bill Graham Civic Auditorium, in partnership with Another Planet Entertainment, for Super Bowl weekend. See Benson Boone on Thursday, February 5 and see Chris Stapleton, with special guest Sierra Ferrell, on Saturday, February 7. Tickets now on sale via Ticketmaster.
The Lineup
From February 5 to 7, you can see some of music's hottest acts at San Francisco's Pier 80 in The Lineup. On Thursday, February 5, be there for Illenium's Odyssey Album Release Show. On Friday, February 6, see Calvin Harris and special guest Diplo. And on Saturday, February 7, R&B icons T-Pain and Sean Paul host the R&B and Ribs Big Game Pre-Party. Tickets are going fast for all shows!
Big Game Days in Union Square
From February 5 to 7, San Francisco's Union Square will transform into the ultimate fan zone with three days of interactive programming, including live music, cheer squad performances, assorted football games and even a hot wing challenge. All events are free and open to all.
On Location’s Super Bowl LX Studio 60 Concert Series
Music legend and Grammy Award-winner Sting will take the stage at San Francisco’s iconic Palace of Fine Arts on Friday, February 6, 2026. You’ll rarely get the chance to see a rock star like him in a venue as intimate as this! Tickets and VIP packages now available.
Shaq's Fun House
NBA legend Shaquille O'Neal is bringing Tiesto, T-Pain, and others to The Cow Palace for his annual Super Bowl party. Described as part-circus, part-carnival, part-concert, Shaq's Fun House is just like the man himself: big, bold, and fun! Tickets are still available.
Sport Illustrated The Party - Presented by DraftKings
See Ludacris, The Chainsmokers, DJ IRIE and Xandra perform live at The Cow Palace on Saturday, February 7, 2026. This is guaranteed to be one of the weekend's most star-studded events. Get your ticket now for this exclusive party where athletes, celebrities, and industry leaders collides.
NFL Culture Club
A new Super Bowl tradition, the NFL Culture Club will be the official spot where sports, art, music, fashion, gaming, and community collide. From athlete panels to late-night listening sessions, the NFL Culture Club will feature unique and authentic programs for visitors to enjoy. February 4-7, 2026, at The Pearl (601 19th Street).
Celebration of Champions
Happening February 5–7, 2026, at Gold Bar Distillery in Alameda, Celebration of Champions is the East Bay’s official Big Game Weekend destination. This all-day, all-night football playground features a live outdoor football field, interactive games, food vendors, and appearances by legendary players, including Joe Montana and Tom Rathman, with on-stage moments and private meet-and-greets. By night, the venue transforms with DJ sets and live concerts, including a headlining performance by 2 Chainz.
Taste of the NFL
We all know one of the best parts of Super Bowl Sunday is preparing your game day menu. Visit The Hibernia (One Jones Street) on Saturday, February 7, 2026, for a culinary extravaganza that will unite Bay Area chefs and NFL legends for an unforgettably delicious experience. Tickets are now available.
Guy Fieri's Flavortown Tailgate
Register now for America's largest tailgate, featuring live performances from Tucker Wetmore and Loud Luxury. Celebrity chef Guy Fieri will bring more than 10 culinary experiences to The Cow Palace on Sunday, February 8, 2026. General admission is free, while VIP tickets are still available. The feast begins at 11:30 a.m.
Events continue to be announced as the big game gets closer! Follow our friends at the Bay Area Host Committee for the very latest.
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