Super-Sized Events
The Super Bowl is so much more than just a game. All week long, San Francisco will be buzzing with special activations and events. Here are just a few that we’re looking forward to. Make sure to extend your stay to take advantage of them all!
The 2026 Pro Bowl Games
For the first time, the Pro Bowl Games, powered by Verizon, will be part of Super Bowl week. Witness the top players from the AFC and NFC battle it out in a fun flag football showdown, live from San Francisco’s Moscone Center in the heart of SoMa. Tuesday, February 3, 2026.
Super Bowl Experience
Presented by Jersey Mike’s, the Super Bowl Experience is the NFL’s immersive, family-friendly football festival, happening February 3-7, 2026. Visit The Moscone Center for interactive games, exclusive gear and souvenirs, and your chance to test your own gridiron skills. Fans will also have the chance to meet current and former NFL stars and take pictures with the Vince Lombardi Trophy. Tickets go on sale December 10, 2025.
NFL Culture Club
A new Super Bowl tradition, the NFL Culture Club will be the official spot where sports, art, music, fashion, gaming, and community collide. From athlete panels to late-night listening sessions, the NFL Culture Club will feature unique and authentic programs for visitors to enjoy. February 4-7, 2026, at The Pearl (601 19th Street).
BAHC Live! Concert Series
The Bay Area Host Committee (BAHC) will present concerts at the legendary Bill Graham Civic Auditorium, in partnership with Another Planet Entertainment, for Super Bowl weekend. See Chris Stapleton and special guest Sierra Ferrell on Saturday, February 7, 2026. Tickets now on sale via Ticketmaster.
On Location’s Super Bowl LX Studio 60 Concert Series
Music legend and Grammy Award-winner Sting will take the stage at San Francisco’s iconic Palace of Fine Arts on Friday, February 6, 2026. You’ll rarely get the chance to see a rock star like him in a venue as intimate as this! Tickets and VIP packages now available.
Taste of the NFL
We all know one of the best parts of Super Bowl Sunday is preparing your game day menu. Visit The Hibernia (One Jones Street) on Saturday, February 7, 2026, for a culinary extravaganza that will unite Bay Area chefs and NFL legends for an unforgettably delicious experience. Tickets are now available.
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