San Francisco Museum of Modern Art (SFMOMA)

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September 2, 2021
San Francisco Museum of Modern Art (SFMOMA). Photo by Pei Ketron.

Why You Should Be Excited About the San Francisco Museum of Modern Art

In 2016, a new face to modern art in San Francisco re-opened. After a complete transformative renovation, the San Francisco Museum of Modern Art (SFMOMA) has paved the way for the city’s renewed arts and culture scene. Here are just some of many reasons to be excited about a visit to San Francisco's latest landmark.

You’ll Want to Visit More Than Once
There is so much to see in this newest incarnation. That even includes the building itself designed by Snohetta. Inspired by a combination of waves, the iconic San Francisco waterfront and our infamous fog, the building aptly reflects the cool, fog-laced climate of the city. With entrances on Third, Howard and Minna Streets, you’ll have plenty of ways to access the street-level gallery with 25-foot-high glass walls, that is open to the public and free of charge. Once inside visitors encounter three times the previous exhibition space, featuring 260 works from the Fisher Collection and an ever-evolving presentation of temporary and special exhibits to complement the permanent galleries.

It Is Home to the Largest Photography Center
SFMOMA houses the largest gallery, research and interpretive space devoted to photography of any art museum in the United States. Named the Pritzker Center for Photography, it presents the museum's impressive holdings of more than 17,800 works and occupies 15,000 square feet on Floor 3. 

The Fisher Collection
During the 1970s, Doris and Donald Fisher, the founders of the famous Gap apparel brand, began collecting art works for the offices of the company they founded. What started out as a hobby, blossomed into a full-blown collection that includes not only prints, but also paintings, sculpture, drawings, photographs and other media spanning different movements and time periods. SFMOMA is the only place you can see one of the greatest private art collections in the world, which is comprised of more than 1,100 pieces by more than 185 artists.

Many Ways to Experience
If you're looking for additional guidance during your visit, SFMOMA offers two types of free, public daily tours led my Museum Guides: 45-minute Architecture and Exhibition tours focus on a single exhibition, with multiple stops; 20-minute Spotlight tours offer insight on a specific artwork or artist. Audio tour devices, including a free and innovative iOS app, are available for a more individual guided experience. On the other hand, large groups of 10 or more guests can also request a private tour, in addition to receiving special group discounts and benefits. Several art pieces on view are specifically recommended for guests visiting with children, and a number of family amenities are available. Also, for visitors with special needs, the museum is fully accessible and can offer free guides, devices and assistance.


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